deviate digital.

@deviatedigital

Global marketing, advertising & special ops agency for the entertainment industry founded by @sammyandrews
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Weeks posts
This Week at Deviate Digital: 💿 Massive congrats to @reverend_makers for landing at Number #1 on the UK’s Official Independent Albums Chart and Number #7 on the UK’s Official Albums Chart with their album ‘Is This How Happiness Feels?’🙌 🇮🇪 @kneecap32 ’s album ‘Fenian’ keeps going strong with a second week in the charts at Number #4 on UK’s Independent Album Chart - listen now! 🦇 @blackveilbrides celebrate their first week of their brilliant album ‘Vindicate’. Available everywhere! 🎤 @officialblue are celebrating 25 years with their anniversary tour across the UK including a special performance at @liveatchelsea on June 11th 🎩 Iconic @4nonblondes will be returning to London for a very special evening at the @o2sbe  on 24th of June 🎟️ On sale now via @myticketuk 🎸@duranduran are teasing something big 👀 Keep your eyes peeled! ☁️ @bellawhitemusic releases her beautiful new single ‘Better’ from her upcoming album ‘a sign in the weather’, out 5th July via @rounderrecords 🌻 Multitalented @jvn is heading to the UK this month with his ‘Hot & Healed’ tour. Make sure to get your tickets before they’re sold out via @myticketuk 💜 @_ghinzu_ drop ‘Forever’, their final piece before their album ‘W.O.W.A.’ arrives 29th May via @playitagainsamrecs 🎵 @rogerglennjazz ’s 1976 album ‘Reachin’’ is being re-released on vinyl by @craftrecordings as part of @jazzdispensary ’s Top Shelf series, landing 10th July. Pre-order now!
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2 days ago
@beckysikasa will be at @greatescapefest with two special live performances on Thursday 14th May 💙 14:30 at Horatios and 23:15 at Fabrica. Don’t miss out! #TGE2026
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4 days ago
If you’re heading to Brighton this week be sure to check some of our client showcases and events at @greatescapefest ‼️ And don’t miss a special live recording of @the_money_trench with @marksutherland in conversation with @cdbaby  President and all-round legend @mollydneuman  on Thursday at 1pm at The Leonardo Royal Hotel. 👀 some of our team top tips @beckysikasa / @thehauntedyouth_official   / @ghinzu / @punchbagpunchbag / @sassy_009 / @brotherwallaceofficial / @noonzy_ / @marsy.band / @bigwett_ / @iamheartworms / @johngrantofficial / @theorielles / @working_mens_club / @wearelumii / @eileenalister / @themolotovs / @pva_are_ok / @frozemode #TGE2026
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4 days ago
Massive congratulations to all our clients currently sitting in the UK Official Albums Chart midweeks 💫 (3) @reverend_makers - Is This How Happiness Feels? (18) @kneecap32 - Fenian (20) @blackveilbrides - Vindicate But as a company that works across both new music and catalogue, it also feels important to point out that if the OCC removed greatest hits albums and titles over two years old from the chart, they’d currently be sitting at: (1) @reverend_makers - Is This How Happiness Feels? (11) @kneecap32 - Fenian (13) @blackveilbrides - Vindicate @distillermusic @heavenlyrecordings @spinefarmrecords ✌️
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5 days ago
We are delighted to have won a special Third Sector Business Charity Award last week in recognition of our SISTERS show at the @royalalberthall in partnership with @deviatedigital and the wider team! 🥳 SISTERS: Annie Lennox and Friends was created with an incredible, women-led team, and we would like to thank all the artists, crew and everyone who attended the event to support women and girls around the world. A special thank you to @sammyandrews @kimla29 @tarap2017 @ketteridge & more for their key support and making this event a success. We’d also like to thank our amazing line-up of artists and speakers who showed their solidarity with their voices @officialannielennox @beverleyknight @celeste @claraamfo @dograce26 @hozier @lolalennox @misanharriman @nadineshah @palomafaith @rakayaesime @rioghnachrobinson Thank you to everyone for standing in solidarity and action in support of the most marginalised women and girls globally. 🎫If you’re in the UK, we’re taking SISTERS to @wildernesshq this summer. A donation from every ticket sold goes directly to support @thecirclengo . Come and join us for another wonderful afternoon of solidarity and song (link in bio) #SISTERS #TheCircle #BusinessCharityAwards #ThirdSector /
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6 days ago
@Instagram is testing a new optional label for creators who regularly use AI tools to create content, which can be toggled on within their profile settings. The label appears on both the creator’s profile and their posts, with Instagram noting that not everyone will have access yet, but plans to expand the feature in the coming weeks 🤳 ✉️ For more of the latest industry updates, subscribe to the Deviate Digital Newsletter!
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6 days ago
This Week at Deviate Digital: 🇮🇪 Huge congratulations to @kneecap32 @heavenlyrecordings @pias on their #1 album in the Irish charts, #1 in UK official Independent album charts, #1 in the UK official vinyl charts and … #2 UK official album charts (would have been #1 if the official chart rules were fit for purpose 🙄) Incredible achievement. 🏆 🦇 @blackveilbrides ’ seventh studio album ‘VINDICATE’ is out now via @spinefarmrecords 🔥 Listen now! 🐍@venusgrrrls unveil ‘Eve’, their beautiful new single & video 🎶 @yanntiersen releases ‘On Tour 2006 (RSD 2026)’, a vinyl reissue recorded on his ‘Les Retrouvailles’ tour, available now for Record Store Day 🎧 @thehauntedyouth_official  drops his highly anticipated sophomore album ‘Boys Cry Too’ via @playitagainsamrecs 🎨 @happymondaysofficial are reissuing the definitive edition of ‘Pills ‘n’ Thrills and Bellyaches’. Pre-order now via @londonrecords , out 21st August! 🕺 Rumba icon @fallyipupa01 heads to @theo2london this October! Tickets on sale 15th May via @myticketuk 🌹 @reverend_makers ’ superb new album ‘Is This How Happiness Feels?’ is here 🙌 OUT NOW on all streaming platforms ☀️ @liveatchelsea returns to the stunning @royalhospitalchelsea THIS June for an unforgettable season of open‑air concerts 🌻 Soul artist @brotherwallaceofficial releases his debut album ‘Electric Love’, with his UK tour kicking off next week ⭐️ @ludovico_einaudi brings his biggest ever UK performance to @theo2london this July. Get your tickets via @myticketuk
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9 days ago
@kneecap32 are storming the UK charts with their new album ‘FENIAN’ 🇮🇪 And if that wasn’t enough, the limited digital deluxe edition is OUT NOW featuring brand new remixes/versions with @killermike and @robert3delnaja from @massiveattackofficial ‼️
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11 days ago
@Meta ’s Q1 2026 results showed its first-ever decline in daily active users, dropping from 3.58 billion to 3.56 billion. Meta attributed this partly to WhatsApp restrictions in Russia and internet disruptions in Iran. Quarterly revenue reached $56.31 billion, up 33% year over year, with ad impressions up 19% and average ad prices up 12% 📄 ✉️ For more of the latest industry updates, subscribe to the Deviate Digital Newsletter!
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12 days ago
This Week at Deviate Digital: 🇮🇪 @kneecap32 ’s new album ‘FENIAN’ is finally out today, receiving brilliant reviews across the board 🔥 Listen now! 🚗 @levellersofficial celebrate the 35th anniversary of their album ‘Levelling The Land’ with a huge show in Brighton this September! Sign up now for first access to pre-sale 🙌 @airbourne announce their new self titled album alongside first single ‘Alive After Death (Last Plane Out)’. Listen now! 🎸 @ichika_mo is bringing his ‘Where I Begin’ tour to the UK this summer with stops in Bristol and London! 👀 @atreyuofficial drop their highly anticipated album ‘The End Is Not The End’ OUT NOW on all streaming platforms! 💿 @bluesvillerecords release remasters from the original tapes of ‘That’s My Story’ by @johnleehookerofficial and ‘Blues in My Bottle’ by Lightnin’ Hopkins. Out now! 🌟 Drag legend @sashavelour returns to London with her new theatre show ‘Travesty’ at the end of May. Tickets available now via @myticketuk 💅 The iconic @thejinkx is back with a UK tour offering an unfiltered night of stand-up, storytelling and live music. Tickets on sale now via @myticketuk ☂️ @miss_grit drops her second full-length album ‘Under My Umbrella’ OUT NOW via @muterecords 🌊 @passengermusic returns to Brighton this September for a hometown show in Hove Park. Tickets on sale NOW! ☎️ @themolotovs are hitting the road this September for their ‘Welcome To Urbia’ headline UK tour, with a second date added at @o2forumktown due to high demand 🪩 @beltran and @bensterling_dj take over @kokoelectronic on Saturday 4th July for another huge B2B set!
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16 days ago
The brilliant @simonbrodkin hits the road with his brand new 2026/27 stand-up tour ‘Unleashed’ 🎤 “A masterclass of stand-up at its very best” @edfringe_review 🎟️ Book your seats now before they sell out via simonbrodkin.com
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18 days ago
@Spotify has started testing its ‘AI Credits’ feature, partnering with distributors including DistroKid, CD Baby, Amuse and Believe to allow labels and distributors to submit AI-use credits that appear in Song Credits on mobile. The move follows growing industry pressure for greater transparency around AI-generated content, with platforms including @applemusic and @deezer launching their own labelling systems 🔍 ✉️ For more of the latest industry updates, subscribe to the Deviate Digital Newsletter!
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20 days ago