AI isn't optional anymore. It's part of the craft. 🤖
On the Trolli x Ferrara project, we didn't just use AI as a shortcut we used it smart.
We fed our original character designs into Weavy and used them as visual references to generate a hyper-realistic gamer persona. Same DNA as the illustrated character, but brought into the real world.
The result was seamless. The kind of creative continuity that would've taken weeks to achieve manually.
#AIDesign #CreativeProcess #Weavy #Trolli #Ferrara #3D #MotionDesign
Full Credits
Direction and Executive Production: Daniel Barros
Art Direction: Daniel Barros
2D Concept: @brunojacob and @ronaldogrillo_
3D Lead: @lamekfelix
Modeling: @_brucelima , Daniel Barros, @victor.yamakado@moisesgomes__cg@lup3d@ever.cgart
Lookdev: Daniel Barros, @zehbucsky Everton Schneider, Lucas Lupe
Animation: Daniel Barros, @brunacamporezi Lopes, Fabricio Vicente, Everton Schneider
Rigging: Victor Hugo, Everton Schneider
Comp and Post: Daniel Barros
Agency: Digitas
@natresende 🏳️🌈 - EVP Creative
Justin Via - SVP Creative
Bobby O'Neill - VP Director
Summers Ford - ACD
Jeanne Janutol - ACD
Alexandra Courtney - Senior Art Director
Nina Muzik - Senior Copywriter
Emily Ryles - AD, Senior Producer
Carrie Lewis - AD, Senior Producer
Anna Johnson - VP Director, Executive Producer
Erica (D'Ambrosio) Melia - SVP, Group Account Director
Reina Lee - Account Director
Allie Antonevich - Account Manager
Marin Warner - Project Manager
Meghan Taylor - SVP, Brand Strategy
Naomi Gomez - AD, Brand Strategy
Chris Quintero - VP Director, Social Strategy
Marlon Pineda - VP Group Director, Business Affairs
Sandra Santacruz - Manager, Business Affairs
Client: Ferrara
Gregory Guidotti - Chief Marketing Officer
Ashley Incarnato - Senior Marketing Director
Jennifer Brownson - Brand Director
Tia Craddock - Brand Manager
Kristopher Nance - Associate Brand Manager
Brian Camen - Senior Director, Content & PR
Annie Belgrade - Senior Integrated Marketing & Communications Manager
Dan Schmuldt - Content & Omnichannel Marketing Associate
Commissioned by Digitas , I was invited to create this social spot for the beloved global brand Trolli
Swipe to the right to see a quick behind the scenes
Drawing inspiration from a mix of ’90s pop culture and modern video games, the project set out to evoke a sense of nostalgia and playful energy, making it feel as if viewers were watching a real game unfold in front of them.
Made with love with the colaboration of several artists around the globe.
@lamekfelix@ever.cgart@moisesgomes__cg@victor.yamakado@lup3d@_brucelima@bcamporezi_lopes@fabricio.vcnt@_victorhugo3drigger_@zehbucsky
Direction and Executive Production: Daniel Barros
Art Direction: Daniel Barros
2D Concept: Bruno Jacob and Ronaldo Coutinho
3D Lead: Lamek Felix
Modeling: Bruce William, Daniel Barros, Victor Yamakado, Moises Gomes, Lucas Lupe, Everton Schneider
Lookdev: Daniel Barros, Alexandre Bucsky, Everton Schneider, Lucas Lupe
Animation: Daniel Barros, Bruna Camporezi, Fabricio Vicente, Everton Schneider
Rigging: Victor Hugo, Everton Schneider
Comp and Post: Daniel Barros
Agency: Digitas
I had an absolute blast working on this project alongside with so many great artists from @buck_design and @microsoft.design Thank you for everything...
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Creative Director: Alexis Copeland
Animation Lead: Leitin Pedro
Editor: Leitin Pedro
Technical Art Director: Rudy Vessup
3D Design: Tati Astua, Horacio Gutierrez, Leitin Pedro, Yulia Makhmudova
3D Animation: Aaron Martinez Garcia, Alexey Sasov, Felipe Medina Contreras, Francesco Stucchi, Horacio Gutierrez, Leitin Pedro, Ryan Gagnier, Rudy Vessup, You Zhang
Music & Sound: Don Diekneite, Laura Parra Rangel, and Nicolas Kasha
Producer: Brian Drouin and Jana Huskey
Special Thanks:
Chris Palazzo
Andrew Falk
Christopher Yoon
Jay Tan
.#trending #viral #instagram #explorepage #explore #love #instagood #fashion #reels #photography #like #instadaily #fyp #foryou #trendingnow #style #music #photooftheday #trendingreels #viralpost #reelsinstagram #design #maxon #motiondesign
A few frames from Oracle + AMD “A Masterpiece of Information” under the direction of @heyheyweywey and @marcondes I had a blast joing forces with @lobo.cx to create art out of pure data, experimenting with intricate abstract imagery to craft an epic sensory journey that captures the unparalleled performance of @Oracle and @amd data management technology.
#c4d #x-particles #insydium #redshift #maxon #maxonc4d #cinema4d
Under the direction of @heyheyweywey and @marcondes I had a blast joing forces with @lobo.cx to create art out of pure data, experimenting with intricate abstract imagery to craft an epic sensory journey that captures the unparalleled performance of @Oracle and @amd data management technology. We wanted the scope of this film to feel vast, cosmic and grandiose, as if we were witnessing the birth of the universe itself, as a metaphor for the meeting of these two giants of technology. The graphics – particles, ribbons and strands – were given an intricate and detailed treatment, suggesting the immeasurably high level of computational power the Exadata X10M database machine has. The film’s color scheme progresses from the absolute darkness of the void in the beginning, to an increasing presence of light and colors – first as orange and green/gray dots, symbolizing the two individual brands, then as a multitude of hues when they come together – culminating in a dazzling Big Bang as the a generation of database machines is born. @leandrobeltran@viniciusl4vor@rodrigus_5
Over 20 films on total. It was a privilege to participate in this project doing animation and lookdev for @cocacola@oreo all with an awesome team from @vetorzero@lobo.cx
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Agency: AKQA + TMA
RTV: Mariana Pascutti
Studio: @lobo.cx
Managing Partner LOBO: Luis Ribeiro
Creative Director: @mateussantos
Director: @diogo_kalil@keko1174 Mateus Santos
Motion Graphics Director: @o_acorsi_de_novo
Executive Producer LOBO: Su Constantine
Head of Post Production: Marcelo Barbosa
Producer: Raphael Stanzani, Thiago Marra
CG Lead: André Fiorini
Post Production Coordinator: Rosângela Gomes
Modeling: @arthurzin_motion , Smirkoff
Animation: @evertonrios.tv@jpoliveira@dbarros@brunomenegatti
Houdini: @lorenzobianchi_vfx , Luiz Duarte
Lookdev: @arthurzin_motion , @rafavieiraart
Lighting & Render: @dbarros , Rafael Vieira, @arthurzin_motion
Compositing: @climberfx
Motion Graphics: Bruno Menegati
#cinema4D #3D #redshift #artdirection #3dart #render #animation #shader #lookdev #styleframe #lighting #productdesign #design #product #houdini #simulation #3dsimulation #cocacola #oreo
It was an honor to be part of this incredible project as 3D Artist for @microsoft.design working alongside with awesome people from @buck_design
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#redshift #c4d #cinema4d #Otoy #messi #cinema4d #motionlovers #motiondesign #motiongraphics #motionlovers #cgi #microsoft
It was an honor to be part of this incredible project as 3D Artist for @microsoft.design working alongside with awesome people from @buck_design
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#redshift #c4d #cinema4d #Otoy #messi #cinema4d #motionlovers #motiondesign #motiongraphics #motionlovers #cgi #microsoft
Fun and quick project I participated as a 3D artist at @buck_design last year and forgot to post it. This one was made using Octane by @otoy
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#octanerender #Octane #c4d #cinema4d #Otoy #messi #cinema4d #motionlovers #motiondesign #motiongraphics #motionlovers #cgi #football #mls #leomessi
Estou devastado. Ainda nao caiu a ficha. E vai ser bem dificil superar essa. Encontrar minha cachorrinha morta bem no meu aniversário.
Pandinha ficou muito pouco tempo entre nós, era um bebê sapeca de apenas 7 meses. Tinha acabado de entrar em seu 1° cio. Adorava passeios, gravetos (de todos os tamanhos) muitas brincadeiras e sonecas repentinas.
Mesmo com sua breve passagem pela nossas vidas, panda transbordava amor. Era meu cão de apoio emocional, cuidava de mim mais do que eu cuidava dela.
Se você está lendo esse post e tem um pet, peço encarecidamente que não vacilem com ele, a vida é um sopro e tudo pode mudar num piscar de olhos.
Cuidem dos seus companheiros. Vacine, brinquem mto, derramem todo o amor sobre eles, q volta 100%. Abracem bem apertado e digam o quanto ele é amado, que é um bom garoto(a). Mas aprendam com a minha dor, coloquem chip de identificação, coleira com nome e telefone, tag de rastreamento. Para que não precisem passar pelo oq estou passando.