Tiago Marcondes

From animatic to final frame ⚙️ A look at rhythm, structure and integration throughout the process of turning concept into 3D animation. Created by @tbwachiatla for @directv , with creative direction by @mateussantos and animation direction by @fbroki and @marcondes .

Welcome to the Week-Long Metaphor 📺 Created by @tbwachiatla for @directv , the animation with creative direction by @mateussantos and animation direction by @fbroki and @marcondes translates the brand’s metaphor into motion. A 3D animated film where rhythm, scale and integration drive every frame. Check out all the details.

Awards season with @patron 🥂🥃 A campaign created by @bbhusa , produced by us, mixes drinks and sparks new combinations, placing Patrón tequila alongside the @grammys . Enjoy responsibly. ____ Agency: BBH Agency Producer: Taylor Nisbet LOBO Creative Director: Mateus de Paula Santos Director: Tiago Marcondes Still Photographer: Jeff Harris Executive Producer: Paul Amorese Managing Partner: Luis Ribeiro Executive Producer Lobo: Su Constantine Head of Production: Marcelo Barbosa Head of Post Production: Eduardo Silva Producer: Vitor David Post-Production Coordinator: Rosangela Gomes Post-Production Coordinator Assistant: Nathaly Lopes Post-Production Producer: Eduardo Silva CG Supervisor: Alceu Baptistão CG Coordinator: Ana Mendes Modeling: Alceu Baptistão Lighting & Render: Thiago Peretto Photoshop: Sergio Faria e Ricardo Riamonde

Christmas Rules 🎄✨ A classic that captures the truest sides of Christmas. Created by David and produced by us for Coca-Cola. Merry Christmas to all!

@mastercard details with @leomessi ⚙️✍🏽 ______ Agency: McCann CD / Creative Team: Jon Yasgur, Anastasia Serdukova Agency Executive Producer: Judi Nierman Agency Producer: Liz O’ Connor Production Company LOBO CCO: Mateus de Paula Santos Director(s): Diogo Kalil e Tiago Marcondes Managing Partner Luis Ribeiro Executive Producer Lobo: Su Constantine Head of Production: Marcelo Barbosa Head of Post Production: Eduardo Silva Producer: Paula Nobre & Jules Loyola Post-Production Coordinator : Rosangela Gomes Post-Production Coordinator Assistant : Nathaly Lopes Post-Production Producer: Diego Nascimento e Lucas Marini Style frame composition: Douglas Lopes, Daniel Três D Animatic: Érica Nagai e Rafael Fernandes. Compositing Artist: Gabriel Green, Vitor Mota, Bruno Ronzani, Rodrigo Gusmão e Chico Beraldo. Rotoscope: Jose Eduardo Ambrosio Technical rendering: Thiago Silva, Giovani Ferreira Ingest / Conform / Delivery: Isabela Balbo, Marco Tavares e Fábio Augusto Concept Art: Douglas Lopes, Daniel Três D e Marcos Rodrigues (Artnoc) 2D Animation Supervisor: Thiago Martins 2D Animation: Anderson Omori, Bruno Tedesco, Paulo Passaro, Gian Burani, and Thiago Martins. Cleanup and Color: Michel Venus, Gabrielle Paparelli and Guilherme Gurian. Research: Raphael Amário, Karin Cristina, Roger Marmo

@leomessi + @mastercard 🏆⚽️ ️ Animation LOBO directed by Diogo Kalil and @marcondes for Mastercard’s global campaign, created by McCann XBC. Big thanks to the entire LOBO team who helped bring this one to life! Check it out and leave your mark — official campaign details at @mastercard ______ Agency: McCann CD / Creative Team: Jon Yasgur, Anastasia Serdukova Agency Executive Producer: Judi Nierman Agency Producer: Liz O’ Connor Production Company LOBO CCO: Mateus de Paula Santos Director(s): Diogo Kalil e Tiago Marcondes Managing Partner Luis Ribeiro Executive Producer Lobo: Su Constantine Head of Production: Marcelo Barbosa Head of Post Production: Eduardo Silva Producer: Paula Nobre & Jules Loyola Post-Production Coordinator : Rosangela Gomes Post-Production Coordinator Assistant : Nathaly Lopes Post-Production Producer: Diego Nascimento e Lucas Marini Style frame composition: Douglas Lopes, Daniel Três D Animatic: Érica Nagai e Rafael Fernandes. Compositing Artist: Gabriel Green, Vitor Mota, Bruno Ronzani, Rodrigo Gusmão e Chico Beraldo. Rotoscope: Jose Eduardo Ambrosio Technical rendering: Thiago Silva, Giovani Ferreira Ingest / Conform / Delivery: Isabela Balbo, Marco Tavares e Fábio Augusto Concept Art: Douglas Lopes, Daniel Três D e Marcos Rodrigues (Artnoc) 2D Animation Supervisor: Thiago Martins 2D Animation: Anderson Omori, Bruno Tedesco, Paulo Passaro, Gian Burani, and Thiago Martins. Cleanup and Color: Michel Venus, Gabrielle Paparelli and Guilherme Gurian. Research: Raphael Amário, Karin Cristina, Roger Marmo

Animatic x Final ⚙️🎨 Behind the process of the animation directed by @o_acorsi_de_novo and @marcondes for Walmart. Check it out! ____ Agency: The Community Creative Director: Mateus de Paula Santos Director(s): Fabio Ximba, Tiago Marcondes Managing Partner Luis Ribeiro Executive Producer: Su Constantine Storyboard artist: Rômulo Oliveira, Che Marcheti, Guto Bicalho Roque Head of Production: Marcelo Barbosa Head of Post Production: Eduardo Silva Producer: Vivian Neves, Paula Nobre Post-Production Coordinator : Rosangela Gomes Post-Production Coordinator Assistant : Nathaly Lopes Post-Production Producer: Israel Requene, Annelise Campana Ingest / Conform / Delivery: Isabela Balbo, Marco Tavares e Fábio Augusto Concept Art: João Capoulade, Estevan Silveira, Bruno Henrique da Costa 2D Character Design: João Capoulade, Gerhard Assini, Gabrielle Schauerhuber, Bruno Henrique da Costa, Estevan Silveira, Wilson Panassi, Débora Matsuda 2D Background: João Capoulade, Estevan Silveira, Bruno Henrique da Costa 2D Animation: Birdo Studio, Henrique Lobato, Francis Viveiros, Gabrielle Paparelli, Guilherme Gurian, Michel Venus, Paola Hiroki, Welington Rosa, Leonardo Guimarães Cleanup and Color: Birdo Studio, Henrique Lobato, Francis Viveiros, Gabrielle Paparelli, Guilherme Gurian, Michel Venus, Paola Hiroki, Welington Rosa, Leonardo Guimarães 2D Compositing: Paulo Quinhone, Marcos Rigobello, Murilo Coda, Mauricio Monga Research: Raphael Amário, Karin Cristina, Roger Marmo

Our animation for Walmart 🎨🛋️ Created by The Community for Walmart, the animation directed by @o_acorsi_de_novo and @marcondes announces the Becky G & Alejandra’s Mainstays collection with style, flair, and craft. Check out every detail of this story. _____ Agency: The Community Creative Director: Mateus de Paula Santos Director(s): Fabio Ximba, Tiago Marcondes Managing Partner Luis Ribeiro Executive Producer: Su Constantine Storyboard artist: Rômulo Oliveira, Che Marcheti, Guto Bicalho Roque Head of Production: Marcelo Barbosa Head of Post Production: Eduardo Silva Producer: Vivian Neves, Paula Nobre Post-Production Coordinator : Rosangela Gomes Post-Production Coordinator Assistant : Nathaly Lopes Post-Production Producer: Israel Requene, Annelise Campana Ingest / Conform / Delivery: Isabela Balbo, Marco Tavares e Fábio Augusto Concept Art: João Capoulade, Estevan Silveira, Bruno Henrique da Costa 2D Character Design: João Capoulade, Gerhard Assini, Gabrielle Schauerhuber, Bruno Henrique da Costa, Estevan Silveira, Wilson Panassi, Débora Matsuda 2D Background: João Capoulade, Estevan Silveira, Bruno Henrique da Costa 2D Animation: Birdo Studio, Henrique Lobato, Francis Viveiros, Gabrielle Paparelli, Guilherme Gurian, Michel Venus, Paola Hiroki, Welington Rosa, Leonardo Guimarães Cleanup and Color: Birdo Studio, Henrique Lobato, Francis Viveiros, Gabrielle Paparelli, Guilherme Gurian, Michel Venus, Paola Hiroki, Welington Rosa, Leonardo Guimarães 2D Compositing: Paulo Quinhone, Marcos Rigobello, Murilo Coda, Mauricio Monga Research: Raphael Amário, Karin Cristina, Roger Marmo

8x Clio Awards ❄️🏆 Crafted using our proprietary 2D Diffusion Render, The Snowball blends traditional animation with technology to tell a powerful and emotional story — and continues to gain momentum. Now with 8 wins at the Clio Awards, here’s a full look at the honors so far: Clio Awards • Gold — Design Craft: Animation • 4 Silvers — Design Craft: Art Direction / Design Craft: Image Creation / Film: 61 Seconds to Five Minutes / Film Craft: Animation • 3 Bronzes — Film Craft: Direction / Film Craft: Music / Film Craft: Sound Design Manny Awards • Winner — Best Use of Film Shots Awards • Bronze — 2D Animation The One Show • Bronze — Health & Wellness: Craft / Art Direction ADC • Bronze — Advertising / Television / Film / Online Video • 2x Merit Honors — Motion / Film Craft: Animation + Advertising / Art Direction D&AD • Wood Pencil — Sound Design & Use of Music / Existing Music + Health & Wellbeing / Film Huge thanks to everyone who helped bring this project to life. _____ FCB Health New York: CCO: Kathleen Nanda EVP, Group Creative Director/Head of Art/Art Director: Érico Braga EVP, Group Creative Director/ Art Director: Fabio Rodrigues SVP Creative Director/Copywriter: Roberto Vilhena VP, Creative Director/Art Director: Bob Buzas VP, Creative Director/Copywriter: Andy Goodman SVP, Group Executive Producer: Rebecca Binder Director, Print Production: John Santangelo Print Production Supervisor: Reid Thomas SAFEproject: Chief Executive Officer: Jeff Horwitz Executive Director, Substance Use and Behavioral Health: Leslie Plaia Director of Communications and Marketing: Mike LaBrie Lobo.cx: Creative Director: Mateus De Paula Santos Director(s): Mateus de Paula Santos, Tiago Marcondes, Diogo Kalil Managing Partner: Luis Ribeiro [Continued in the comments]

Behind the Diet Coke 🥤⚙️ Creating the crave-worthy world of Diet Coke was no small task. From practical effects that captured the perfect fizz and ice to seamless post-production magic, every detail was designed to bring that iconic sparkle to life. Directed by @mateussantos , @gabriel_nobrega_ , and @marcondes , the process combined cutting-edge motion control rigs, visual engineering, and our signature touch of precision to craft a film as cool and refreshing as Diet Coke itself. ____ Created by: WPP Open X, led by Ogilvy New York and supported by EssenceMediacom and VML Global Executive Creative Officer: Guillermo Vega Executive Creative Director: Aste Gutierrez Associate Creative Director (Copy): Laura Ting Associate Creative Director (Art): Monica Parada Executive Producer: Bronwen Lonsdale Senior Producer: Sydney Richardson LOBO: Directors: Mateus De Paula Santos, Gabriel Nóbrega, Tiago Marcondes Managing Partner: Luis Ribeiro Executive Producer: Su Constantine Executive producer Brazil: Francisco puech e Fernando Alcantara 1st AD: Beto Maldonado Director of Photography: Fernando Oliveira, Lucas Rene Still Photographer: Napolehto Art Director: Fabio Golfarb Line Producer: Edu Ramos Storyboard Artist: Victor Reis Head of Production: Marcelo Barbosa Producer: Vitor David Post-Production Supervision: Eduardo Silva Post-Production Producer: Diego Nascimento, Lucas Marini Editor: Pedro Falcone CG Supervisor: Diego Esteves Modeling: Diego Esteves Animation: Rafael Migliorini Simulation: Luiz Duarte Lighting & Render: Rafael Migliorini, Diego Esteves Color Grading: Leticia Blanco, Rare Medium Composition: Diogo Girondi, José Eduardo Ambrosio Rotoscopy: Gassan Abdouni Stills Composition: Napolehto After Effects: Julio Saez Music and Audio: One Thousand Birds

Diet Coke Vibes 🥤🎬 WPP Open X and Ogilvy New York challenged us to capture the crave-worthy flavor of Diet Coke through visuals and sound – and we delivered. Directed by @mateussantos , @gabriel_nobrega_ , and @marcondes , this film is all about the fizz, the ice, and that iconic sparkle. Cool, confident, and irresistibly refreshing – just like you’d expect from Diet Coke. ____ Created by: WPP Open X, led by Ogilvy New York and supported by EssenceMediacom and VML Global Executive Creative Officer: Guillermo Vega Executive Creative Director: Aste Gutierrez Associate Creative Director (Copy): Laura Ting Associate Creative Director (Art): Monica Parada Executive Producer: Bronwen Lonsdale Executive producer Brazil: Francisco puech e Fernando Alcantara Senior Producer: Sydney Richardson LOBO: Directors: Mateus De Paula Santos, Gabriel Nóbrega, Tiago Marcondes Managing Partner: Luis Ribeiro Executive Producer: Su Constantine 1st AD: Beto Maldonado Director of Photography: Fernando Oliveira, Lucas Rene Still Photographer: Napolehto Art Director: Fabio Golfarb Line Producer: Edu Ramos Storyboard Artist: Victor Reis Head of Production: Marcelo Barbosa Producer: Vitor David Post-Production Supervision: Eduardo Silva Post-Production Producer: Diego Nascimento, Lucas Marini Editor: Pedro Falcone CG Supervisor: Diego Esteves Modeling: Diego Esteves Animation: Rafael Migliorini Simulation: Luiz Duarte Lighting & Render: Rafael Migliorini, Diego Esteves Color Grading: Leticia Blanco, Rare Medium Composition: Diogo Girondi, José Eduardo Ambrosio Rotoscopy: Gassan Abdouni Stills Composition: Napolehto After Effects: Julio Saez Music and Audio: One Thousand Birds