For Mimi Chinese’s next chapter, the visual identity leans into what the restaurant has always been: bold, playful, and full of personality. Expressive typography, cinematic colour, and graphic layouts bring a renewed sense of energy to the table.
Drawing from nostalgic banquet hall cues and classic steakhouse touches, the system reinterprets these references through a graphic, contemporary lens.
The result feels celebratory, confident, and unmistakably Mimi 🌶️
Client
@bighughospitality @dschwa92 @bradenchong @brandonmarek
Photographer
@daniel_neuhaus_ 
