Erin Kleinberg

I grew up watching her get ready; the jewelry, the perfume, the rituals, the way she moved through a room. I didn’t realize then how much of it I was learning. Mindy - Daughter of Sidia. Forever the blueprint. — Erin Kleinberg

🩵🩵🩵♾️♾️♾️

BRALESS was the beginning of everything. Before SIDIA was a full world of scent and body, it was a feeling — the one you get when you walk through the door, drop everything, and finally exhale. We captured that amber-woody fragrance in our original, cult-favorite hand serum — an Allure award winner for a reason. It became the foundation for what SIDIA is today. x EK

Honored to be included in this year’s @incmagazine Female Founders 500 alongside the other trailblazing women in their fields 🤍 Grateful to the teams @sidiathebrand @metiercreative who inspire me to keep building!

Beautiful evening speaking on a panel discussing all things Luxury, design, and emotion for a conversation presented by @lincoln to celebrate their Lincoln Black Label coming to Canada.  Thank you for having me @lincolnca

is MIDAS

MIDAS ft Erin Wasson for SIDIA Making sure everything we create would have ended up on my tumblr back in 2006 😅 Thank you endlessly to everyone who worked so hard and made this come to life. SIDIA Team CEO- Erin Kleinberg @erinkleinberg Art Director- Camille Duncan - @__________camille Product Development - Jaimie Ifrah @jaimie_ifrah , Alex Assaraf @alexstern_ COO - Melissa Batchelor @lissbatch Ops+ Brand Marketing Coordinator- Hyacinth Vibangco @hyacinth.maylen Design- Dana Mevorach @dannymev Wordsmith - Bianca Sparacino @rainbowsalt Press - Charley Bensky @charley.raven Production Agency - Metier Creative @metiercreative Producer - Michelle Varkonyi @michvarkonyi Production Coordinator - Anastasiya Rogovskaya @anastasiyarogovskaya Art Director- Antonia Macbride @antoniamacbride Director - Justin Singer @justinsinger AD- Mario Aguilera @mario_aguileraa DP - Devin Karringten @devink_film AC - Mark Moher @motionpicture.co Key Grip - Robert Wharry @childish_creative Gaffer - Keaton Evans @keatontfe Talent - Erin Wasson @erinwasson Secondary Talent - Alyssa Kissoondath @pomelosticker Stylist- Jaclyn Bonavota @jaclynbonavota Wardrobe Assist - Shae Holt @shaeholt HMU- Nate Palacios @beautybynate Props - Mecayla Slaviero @mecaylaesthetics Props Assist - Jerick Anyo @anyo._ Editor - Leah Lalich @leahlalich Colorist - Kassi Bellamy @kassi.bellamy.colour Sound - @racine.corporation .. you better have read all that 😘

MIDAS is about taste meeting intention. It’s bold but quiet, timeless but modern. It’s for the ones who don’t follow the moment, but define it. It’s not about gold itself, but rather, what gold represents. Legacy, warmth, and the quiet beauty of what endures. MIDAS arrives February 6th. It means everything to finally invite you into this world and let you feel the heart we’ve poured into every corner of this launch. It’s the origin story I’ve always wanted to tell. x EK

Fueled my soul for 4 weeks in my special place 🌴

2016: Métier Creative first full year in business Helped Jen build OUAI Threw a party dj’ed by @isaaclikes_ Parker Fenix stole our hearts Shot Julia Roitfeld for Dior Shot Steph Shep for OUAI Shot @piabaroncini for J Brand Jared Leto wore erinkleinberg to perform

SIDIA has landed at @holtrenfrew in Toronto for the holidays. Visit us Dec 24 – Jan 4 at 50 Bloor Street E. Plus, visit the SIDIA cart and receive a complimentary 
NIRVANA Hand Serum with your purchase.

In our series Night In With, we spotlight friends of lazy jamie and their ideal night at home. It’s like you spot a light on in a fabulous home’s window, but you actually get to go inside. This week, we’re spending an evening with @erinkleinberg , the force behind @coveteur @sidiathebrand and @metiercreative —aka the career blueprint for creative and business-minded women, which is probably you if you’re following us. But what does she do on a night off? We answer the question at the Substack link in bio.