Creative Empirical

@creative.empirical

Research on creatives and creativity | UK-based neuro-psychology research company bridging academic research with the creative industry
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Weeks posts
High-Density EEG at @funkhaus.berlin 🎹🧠 During our recent Berlin trip, @olydurcan recorded high-density EEG during a private piano improvisation by @ruthlssmusic on @4DSound with @monomstudios and @__mastery . This session adds a new ecological layer to an ongoing PhD research project. ▪️ The wider research ▪️ As part of his PhD, @olydurcan has recorded EEG from 45 expert pianists performing improvisation and sight-reading in a controlled neuroscience lab. The aim: to understand how flow is represented in the brain — and whether improvisation and sight-reading produce different variants of flow states. Results are due Q3 2026. ▪️ What is flow? ▪️ Flow is a state of deep absorption, effortless attentional control, and intrinsic reward — often described as being “in-the-zone,” where time and self-awareness diminish. ▪️ What made Berlin different? ▪️ With Ruthlss, we measured flow during fully free improvisation inside Saal 1 at Funkhaus — on a Steinway Model D with high density EEG. Unlike the lab study, this was a 20-minute uninterrupted performance in an immersive concert space. ▪️ Sound holograms (Slide 3) ▪️ With @monomstudios , the piano triggered real-time sound holograms circulating across 108 speakers. These spatial cues extend the feedback loop beyond the acoustic piano, potentially shaping how performers enter and sustain flow, and supporting creative ideation. (You can hear elements in the videos — though the physical experience is very different IRL.) ▪️ Measuring flow over time (Slide 5) ▪️ Flow fluctuates — especially across 20 minutes. For this case study, @olydurcan used Temporal Experience Tracing, where the performer maps their experience moment-to-moment. This allows specific periods in the EEG to be analysed, rather than averaging the entire performance into one score. ▪️ Early insights ▪️ 1️⃣ Flow rarely begins immediately — improvisation starts with exploration before shifting into automaticity. 2️⃣ In creative contexts, emotion appears central to getting “lost.” 3️⃣ Anticipating the end of a performance may disrupt flow. Full study results will follow in 2026. 📸 @stefan.g.hanegraaf
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2 months ago
Hyperscanning EEG Study at @fabriclondonofficial 🧠 On 10 February 2026, @olydurcan led a team of 10 neuroscience researchers from @goldsmithsuol into @fabriclondonofficial — the first neuroscience study ever conducted inside the venue. The study took place during @__mastery 's Quantum Sound Album Listening event, using fabric's Room 1 Bodykinetic dance floor — speakers embedded in the floor — as participants lay down with eyes closed for the full 71-minute album. The album was released on @houndstoothlbl on 12 February 2026. ▪️ What are we investigating? ▪️ Flow, awe, and social connection are among the most commonly reported experiences inside music venues. But what's the objective evidence for how and why they occur? What changes biologically (in the brain) when these experiences arise? And how can the sorts of experiences that occur in music venues help us better understand the brain in social music contexts? ▪️ How did we measure it? ▪️ We captured 32-channel EEG brain activity from participants at fabric, then brought the same participants into the Goldsmiths University EEG Lab for a private headphone listening session on a separate date. Comparing the two conditions lets us isolate exactly what the venue itself — its vibro-acoustic sound, atmosphere, and social context — contributes to the raw music experience. ▪️ Why does this matter? ▪️ Flow, awe, and social connection are notoriously difficult to induce in sterile lab conditions — yet they arise naturally in spaces like fabric. Music venues are not just the subject of this research; they are what makes it possible. With UK venues under increasing financial pressure, high quality scientific evidence quantifying the experiences they generate has never been more important. What would we stand to lose without them? Study results will be released in March 2026. This pilot marks the launch point for a larger scale study to follow. 📸 @stefan.g.hanegraaf
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2 months ago
Testing testing… our research programme on sound-induced altered states of consciousness begins @fabriclondonofficial A team of neuroscientists will be collecting EEG brain data from 15 participants listening to the Quantum Sound x Houndstooth album. Whilst EEG technology captures brain activity with millisecond precision, data quality deteriorates with head movements. The lie down, eyes closed format of Quantum Sound events makes this a perfect setup for capturing neural responses to the album through Fabric Room 1 sound system. Science by: Creative Empirical & Goldsmiths University of London Film by: Callum Pearson Track ID: @manamii.b ‘Sown’ To be continued…
85 9
3 months ago
🔬 SCIENCE RESEARCH INVITATION All ticket holders of the MONOM × Mastery event in 4DSOUND at Funkhaus on 14.02.26 are invited to contribute to a research study exploring how communal listening experiences relate to altered states of consciousness. 🎁 Thank you All participants will be entered into a raffle for €50. 🧠 What’s involved Participation consists of three short online surveys (≈3 minutes each), completed on your smartphone: • immediately before the event • during the interval • immediately after the event The surveys focus on experiences and brain states of flow, awe, and social connection during the Quantum Sound album listening. 🏛 Research team Conducted by researchers from Goldsmiths, University of London and Creative Empirical. 🕘 Registration deadline 14 February, 11:00 AM 👉 Register via the link in @creative.empirical bio *🎟️ SHOW 2 SOLD OUT. LAST FEW FOR SHOW ONE. Ticket link in MONOM / Mastery bio 🎟️*
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3 months ago
Houndstooth & Mastery present Quantum Sound album listening on February 10th. For listening with eyes closed…  Room One will be transformed into a cosy sound cave where the audience can lie down and sink into Hannah Holland’s continuous mix of the album. Calling her ambient live sets a “movie for the mind,” Hannah shapes the album into a single ambient, classical and experimental score, opening with “Bliss Code 000,” where sound healing meets modular synthesis.  The newly updated bodykinetic dance floor transforms the sound into tactile vibration, enhancing haptic feedback and allowing the audience to feel every detail physically.  Mastery has invited neuroscience researchers from Goldsmiths University, lead by Creative Empirical, to record the brain activity of 10 audience members using portable EEG. The team will investigate how sound systems, vibration and collective immersion shape conscious states - an area of neuroscience never studied at this scale inside venues. Lie down, close your eyes, see you on the floor x  Ticket link in @__mastery bio.  To apply to take part in the study head to @creative.empirical bio.
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3 months ago
2026 is our year for scientific research; exploring sound-induced altered states of consciousness. Mastery will work with lead neuroscientist, Oliver Durcan (Founder, @creative.empirical ) to take experimentation out of the lab and into the real world. The artists, the sound systems, the dance floors, and the most remarkable acoustic technology in the world… Creative Empirical will bring in expert scientists and researchers to elevate each project from Cambridge University, Goldsmiths, and many more. News soon on how to get involved in our first experiment of the year @fabriclondonofficial on Feb 10 🧪 Lie down. Close your eyes. See you on the floor x
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4 months ago
Sound induced altered states of consciousness 🧪 stay tuned… Artist @jenniferrloveless Sound System @fabriclondonofficial Science @creative.empirical Film Director @callum_pearsonn Animator @_yenrab #soundhealing #ambient #electronicmusic #soundmeditation #psychedelics #alteredstatesofconsciousness #quantumsound Listen back to Jennifer’s ambient live set at the link in stories 🔗🔗🔗
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10 months ago
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1 year ago
FLOW STATE now showing @outernetglobal Now Trending Building every .55 and .28 mins past the hour until end of March 👀 📸 @stefan.g.hanegraaf featuring: @haaihaaihaai director: @callum_pearsonn director of sound and immersive experience: @bianca10101 production company: @onlychildcollective , @youngestsibling.studio executive producer: @daynuhhhhh director of photography: @giorgigurl 1ST AC: @lauraflackk 2ND AC: Bethany Layman gaffer: @giftofthegaffer sparks: @jehawk_ , @rou.linkd HMU: @esmehorn BTS: @itsthatbritt PA: Honey Macdowell editor: @callum_pearsonn , @jademarie_m digital artist: @amiangelika digital artist management: @alexclap gen AI artist: @gorkemtopalhan compositor: @elk90 MGFX + compositor: ellierimell VFX artist: @rupertaspden VFX producer: Ashkan Dabbagh vfx: @zero_one_creative sound designer: @jackgordon colourist: @dani_simone_r , @timebasedarts colour producer: @miasaunderss graphics: @carlyaltieri , @spaghettica.inc neuroscientist: @olydurcan , @creative.empirical talent: @haaihaaihaai management: @vinny.shiels sound engineer: @lucaperry__ VO: @emeraldroselewis SPECIAL THANKS @arri_rental , @shl.london , @thetankfactory , @l.acoustics.official , @outernetglobal
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1 year ago
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1 year ago
FLOW STATE - a short film to mark IWD 🧠💕 exploring the inner workings of the mind during performance. A dream shared by Mastery founder @bianca10101 @callum_pearsonn & @onlychildcollective 🧨 .. with a strike of serendipity the project resonated with @haaihaaihaai and we had the pleasure of exploring her brain activity in practice, visualising the incredible artistry involved in the live performance of her new single ‘Can’t Stand to Lose’. @olydurcan of @creative.empirical recorded her brain wave data, which was then visualised by @amiangelika 🔥 Showing at Now Trending @outernetglobal from Tuesday 6.30pm for the month of March. Stop by and immerse in this beautiful celebration of the female creative mind 🍄✨ 📸 @itsthatbritt #iwd #iwd2025 @youngestsibling.studio @daynuhhhhh @giorgigurl @lauraflackk @giftofthegaffer @jehawk_ @rou.linkd @esmehorn @itsthatbritt @jademarie_m @alexclap @gorkemtopalhan @elk90 @rupertaspden @zero_one_creative @jackgordon @dani_simone_r @timebasedarts @mia.saunderss @carlyaltieri @spaghettica.inc @vinny.shiels @lucaperry__
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1 year ago
Something special incoming🍿 @callum_pearsonn @onlychildcollective @creative.empirical 🎥 ✨ #iwd2025 #flowstate
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1 year ago