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The daily media of record for the home industry, and the voice of authority for interior design professionals.
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Today’s industry leaders are finding strength in well-structured operations, smart partnerships and a strategic reassessment of the status quo. Ready to take your design business to the next level? In this issue of BOH magazine, we’ve rounded up the best advice to kick-start your climb..Ready to dive in? The entire issue is available at businessofhome.com/magazine for subscribers and BOH Insiders. If you haven’t already, subscribe today to access the issue’s insights and analysis, and start building a better business with BOH!.Cover illustration by @luisa.jung.works
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Today’s industry leaders are finding strength in well-structured operations, smart partnerships and a strategic reassessment of the status quo. Ready to take your design business to the next level? In this issue of BOH magazine, we’ve rounded up the best advice to kick-start your climb. . Ready to dive in? The entire issue is available at businessofhome.com/magazine for subscribers and BOH Insiders. If you haven’t already, subscribe today to access the issue’s insights and analysis, and start building a better business with BOH! . Cover illustration by @luisa.jung.works
96 5
1 month ago
An intake form is one of your first introductions to a client, so it’s important to ask the right questions. This week, we asked six designers—@biancablancodesign, @designeranitalang, @lindseyherodinteriors, @emilytuckerdesign, @kkbinteriors and @simaramello—what they include on their intake forms. ️: A collection of projects by Simara Mello : @fabiojrsevero : @aidan.w.taylor
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An intake form is one of your first introductions to a client, so it’s important to ask the right questions. This week, we asked six designers—@biancablancodesign , @designeranitalang , @lindseyherodinteriors , @emilytuckerdesign , @kkbinteriors and @simaramello —what they include on their intake forms. 🖼️: A collection of projects by Simara Mello 📸: @fabiojrsevero 📝: @aidan.w.taylor
19 1
19 hours ago
On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look. ️: A collection of projects by @zoefeldmandesign : @michaelcliffordphotography, @nicole_franzen and @stacyzaringoldberg
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On the latest episode of Ask Us Anything—an extension of Trade Tales—Washington, D.C.–based Zoë Feldman weighs in on how to hire for aesthetic alignment, the metrics she uses to measure an employee’s progress at the firm, and how a team member with their own style can sometimes save the firm from adopting a formulaic look. 🖼️: A collection of projects by @zoefeldmandesign 📸: @michaelcliffordphotography , @nicole_franzen and @stacyzaringoldberg
1,093 19
3 days ago
The Connecticut-based designer shares a bird’s-eye view of her favorite swatches, samples and more. ️: A flat lay by Kathryn Hunt : Courtesy of @kathrynhuntstudio : Caroline Biggs
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The Connecticut-based designer shares a bird’s-eye view of her favorite swatches, samples and more. 🖼️: A flat lay by Kathryn Hunt 📸: Courtesy of @kathrynhuntstudio 📝: Caroline Biggs
37 0
4 days ago
On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @leydenlewisdesignstudio discusses why he doesn’t believe in project minimums, the difference between media visibility and financial success, and why he’s not afraid of AI in the slightest. ️: A collection of projects by Leyden Lewis : @pj_photographer
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On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @leydenlewisdesignstudio discusses why he doesn’t believe in project minimums, the difference between media visibility and financial success, and why he’s not afraid of AI in the slightest. 🖼️: A collection of projects by Leyden Lewis 📸: @pj_photographer
1,231 27
4 days ago
Taking on a friend or family member as a client can be both a blessing and a curse. This week, we asked 10 designers—@biancablancodesign, @carolinebrackettdesign, @rawiarquitetura, @designeranitalang, @nar_designstudio, @lindseyherodinteriors, @emilytuckerdesign, @hendrenhouse, @vanessakatzendesign—if their system changes when they take on projects for loved ones. ️: A collection of projects by Emily Tucker : @davidlauerphoto : @aidan.w.taylor
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Taking on a friend or family member as a client can be both a blessing and a curse. This week, we asked 10 designers—@biancablancodesign , @carolinebrackettdesign , @rawiarquitetura , @designeranitalang , @nar_designstudio , @lindseyherodinteriors , @emilytuckerdesign , @hendrenhouse , @vanessakatzendesign —if their system changes when they take on projects for loved ones. 🖼️: A collection of projects by Emily Tucker 📸: @davidlauerphoto 📝: @aidan.w.taylor
95 4
7 days ago
Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value. ️: A collection of projects by @bannerdayinteriors : @christopherstark : @aidan.w.taylor
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Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value. 🖼️: A collection of projects by @bannerdayinteriors 📸: @christopherstark 📝: @aidan.w.taylor
182 5
8 days ago
On Trade Tales, BOH’s @knpetersen taps interior designers to explore the challenges, pivots and perspective shifts of growing an interior design firm. Today’s conversation is with Los Angeles–based designer @hemaapersad on how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients. ️: A collection of projects by @sagradastudio : @charlotteleaphotography and @jennapeffley
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On Trade Tales, BOH’s @knpetersen taps interior designers to explore the challenges, pivots and perspective shifts of growing an interior design firm. Today’s conversation is with Los Angeles–based designer @hemaapersad on how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients. 🖼️: A collection of projects by @sagradastudio 📸: @charlotteleaphotography and @jennapeffley
866 19
9 days ago
The Los Angeles designer shares a bird’s-eye view of her favorite swatches, samples and more. ️: A flat lay by Merissa Haas : Courtesy of @studiom.haas : @aka.siobhan.mcgowan
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The Los Angeles designer shares a bird’s-eye view of her favorite swatches, samples and more. 🖼️: A flat lay by Merissa Haas 📸: Courtesy of @studiom.haas 📝: @aka.siobhan.mcgowan
95 3
10 days ago
On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @rodmanprimack and @rudester of @agointeriors and @agoprojects speak about the rise of collectible design, why online discourse about design is so frustrating, and why their work isn’t for everyone—and that’s just fine. ️: A collection of projects by Ago Interiors : @mr_sturman and @stephenkentjohnson
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On The Business of Home Podcast, @dennisscully interviews thought leaders, entrepreneurs, and creatives about the changes and challenges facing the interior design community. This week, @rodmanprimack and @rudester of @agointeriors and @agoprojects speak about the rise of collectible design, why online discourse about design is so frustrating, and why their work isn’t for everyone—and that’s just fine. 🖼️: A collection of projects by Ago Interiors 📸: @mr_sturman and @stephenkentjohnson
966 35
12 days ago
From the economy to international relations, Washington’s overactive news cycle provides plenty of opportunity for discussion. But do designers want to engage? This week, we asked six principals—@noznozawa, @kellydeckdesign, @everickbrowndesign, @daniarps, @sabbeinteriordesign and @makers_collective_nyc—if they participate in political conversations at the job site. ️: A collection of projects by Kelly Deck : @emaphotographi : @aidan.w.taylor
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From the economy to international relations, Washington’s overactive news cycle provides plenty of opportunity for discussion. But do designers want to engage? This week, we asked six principals—@noznozawa , @kellydeckdesign , @everickbrowndesign , @daniarps , @sabbeinteriordesign and @makers_collective_nyc —if they participate in political conversations at the job site. 🖼️: A collection of projects by Kelly Deck 📸: @emaphotographi 📝: @aidan.w.taylor
127 2
15 days ago
The pandemic made working from home the new norm; however, for designers and architects it was anything but business as usual. Four firm leaders tell us how new policies have encouraged collaboration and personal connection in novel ways that are still paying off. ️: A painterly mural anchors a refined Cape Cod project by @arielokin : @donnadotan : Jen Fernandez
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The pandemic made working from home the new norm; however, for designers and architects it was anything but business as usual. Four firm leaders tell us how new policies have encouraged collaboration and personal connection in novel ways that are still paying off. 🖼️: A painterly mural anchors a refined Cape Cod project by @arielokin 📸: @donnadotan 📝: Jen Fernandez
67 3
16 days ago
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