A look inside 👁️📡 AMA’S SALON 📡👁️
In today’s world, black hair salons function as spaces of personal transformation. But what does the future *actually* hold for our sacred community spaces?
Socially, the salon is a sanctuary, a site of therapy and storytelling in our communities. Economically, black hair salons act as both transformation centers and micro-economies — essential spaces led mostly by black women. Technologically/Politically, digital surveillance and data control (especially our bio-data!) are major points of tension in our collective futures.
Through this project I invite people to question: how does the role of women leaders change given complex future trends? What happens when our most intimate data — even emotional data collected at our safe havens — becomes commodified? And what can we as community leaders, entrepreneurs, and creatives of the global Afro-diaspora do about it?
Come discuss this and more at the upcoming ✨COLLECTIVE FUTURES LAB✨ on 30.12.1025 presented by @woodxwatta & @wild_moon in collaboration with @edanghana & @blackfemarc 🌀 RSVP link in bio!
Big shout to @g.sarkodee@nicole_coffie@judahsmakeover_@smallcrowdd for translating the vision for @amassalon.2056 to another level!!
CREDITS
creative director/hair: Asia Clarke @wild_moon
producer: Brian Benjamin @brian_benjamin.__
asst producer: Laze @lazy.mondays
asst art direction: Dzifa @dzifaak.braid
director: Catia Correia @catiyahhh
ad: Laze @lazy.mondays
dop: Jazira @beyondjazira
ac: Abdul Wasiu @_geayer
edit & vfx: Solomon Agyei @agyei__solomon
photographer: Gus Sarkodee @g.sarkodee
styling: Nicole Dede & Kojo Lartey @nicole_coffie@koojo_koojo
styling asst: @shineorgocrazyy
mua: Judahsmakeover @judahsmakeover_@jvdah_hvmself@Mae.studio.__@Octobersbeautyofficial@_ahunya
production asst: Asiedua & Naa @__asiedua@naa.shormeyy
graphic design: Dasebre Osei @dasebre_osei
casting: @2impressmgmt@smallcrowdd
Production company: Smallcrowdd @smallcrowdd
Bts: Naa @naa.shormeyy
models:
Bentiwaah @bentiwaah_addison
Ewurabena @ewurabena.berko