Anthracity • Brand Strategy & Cultural Direction

[HORACE F&F LONDON RUN] Horace came to Anthracity for the launch of their new Solar Stick; the perfect companion for active runners. Easy to use, easy to pack, and made to fit right into your pocket. For the occasion, we brought together a small circle of friends and family from the London scene and the flagship to try the product during a 7K run from the @horace boutique to @kneesupspace , led by @conallstevens . 🏃🏽‍♂️🏃‍♀️☕️🥐 - Produced by @anthracity_ Shot by @gabevisuals 👥 @_adam_parker Thanks @malcolmwasthesame

Alhamdulillah. 10 years in this industry. More than 5 years since I moved to London. I’ve learned my own way, the hard way, the hustle way, the corporate way, the 9-to-5 way and honestly, the best thing I can do now is give back as much as I can. No community bullshit. No “do it for the culture” cliché. Just real conversations, real tips, and real experiences shared. Our generation is living between two worlds: the old one and the new one. So the least we can do is share with each other, learn from each other, and keep elevating ourselves and the next generation because our so-called “cReATiVE jObs” won’t magically change the current climate isn’t it. But we can come with pure intentions, one honest conversation at a time.

“DON’T CHASE THE FAST MONEY.” - Met KilaM a few years back in Leimert Park, Crenshaw. We talked life and shot a quick video. My camera died soon after my LA trip…I thought the footage from that day was gone until now. KilaM is an artist, a skater, a creative, a calm, kind and grounded soul. His words for the youth still hit: be cool, stay creative, and just do you. Appreciate this moment bro @billionsunderme

[ HOKA BONDI MARY JANE - BACK IN MOTION ] - Client — @hoka @hoka_eu Agencies — @anthracity_ @love_walk_ Models — @nas_connie @macyfrenchh Photographer — @goldiewilliamsvericain Director/ DOP/ Editor — @justezach Creative Director — @nas_connie Creative Producers — @_adam_parker @enzocosy Gaffer — @barneyarthurphoto Sparks — @alexwilsonstudio @alexjose.photo Colourgrader — @xtigas Sound designer — @chady3k Studio — @sugarstudiosgreenwich

[PAC18 x Dazed MENA x Jordan — A Cultural Milestone in Barbès] - our latest cultural project with @dazedmiddleeast and the iconic brand @jumpman23 spotlighting @la_pac_18 – La Coupe des Nations de Paris, one of the biggest African street football tournaments in Europe founded by Mamoudou Camara @snow___18 . Inspired by the Africa Cup of Nations (AFCON), this grassroots event has been thriving in the heart of Barbès for six years, driven by community, pride, and raw talent. Anthracity was commissioned to lead creative production, casting, and most importantly — build a real connection with the people on the ground. Our mission wasn’t just to film or curate, but to amplify the voices that matter: the youth, the local heroes, the cultural architects often left out of the spotlight. - Videographer - @osainvichi Production - @anthracity_ Host - @sachetttttt Photographer - @cebos_picsandlove

[ PRO CLUB X UNION JEUNESSE INTERNATIONALE ] Thank you to all the homies who came along to take part in this event, and thank you to the Barbès community for their support and for the wonderful welcome! From Los Angeles To Paris. #PROCLUBWORLDWIDE @proclub_eu @proclub_usa - Videographer: @osainvichi Take over: @wedi.off @kalil_lx Food: @mercibeny_ Set Design: @milenaquatique 📓 👕: @justkids_world Chess Club: @checkmate_sunday @wand3rkid DJ: @selektaamusic Barber: @ax_bawbew Design & Screen printing: @garage403_ Production: @anthracity_ @omen_organization Staff: lwxs.03 @etiennedug @unionjeunesseinternationale

New campaign “altar” for PRO CLUB USA by the talented @thaliagochez shot in South Central, Los Angeles. ‘Our family homes are so sacred, each corner filled with love and photographs of the living and the ones who have transitioned.’ Thalía Gochez. Lights by - @ashalexander.studio Models - @kandrexx  @hoodriggs  @tanyaaaa5 Production support & style support - @wednesdayy14 Family home - @wednesdayy14 Client - @proclub_usa Agency - @anthracity_

[ Greenspan’s ] In September 2023, I went back to L.A and continued my documentation of this inspiring city and I had to stop by one of my favorite shops - @oggreenspans — It’s hard to sum up this unique place in a single word. I was lucky enough to be able to chat with Joshua, heir to the Empire built in 1928 - A true cultural symbol of South Gate, CA. It’s home to archive pieces, tons of workwear, vintage photos signed by the goats, and OG’s who come to “rediscover their armor” of yesteryear. We lose track of time with all these stories, nostalgia takes over and gives us a taste of what it was like back then. — I love documenting cultures, underground or mainstream, as long as the energy is real, I’m in. A VHS camera that follows me everywhere and just a huge desire to chat with lively people. I’m a big consumer of workwear, I’ve always loved the quality of the pieces and what they represent, and Marco taught me a lot during my tour. I’ve got tons of archives like this video just waiting to be released, but I don’t think they deserve to be on IG. 10 minutes of pure culture that I’m passionate about, and nothing else. Raw edit, raw content, real life 🤲🏽❤️ Thanks Greenspan’s! Produced by @anthracity_

Latest brand campaign for @salomonsportstyle produced by our creative studio @anthracity_   - We collaborated with three leading artists, each distinguished in their respective fields. @sashakeable (Music Artist), @fdfromthefuture (Host and Content Creator), and @honeywoodsix (Beatmaker/ Producer) - They all embody Salomon’s new Reflective Night Pack as a trio of forward-thinking, iconic creatives who reinvent the cultural space around them and bring light to every moment, day and night. S/o to @salomonsportstyle @jodepau @marionpresigny for the trust. __________ Production: @anthracity_ Creative Director & Producer: @enzocosy Creative Director / Project Manager: @_adam_parker Videographer: @playbook.creative Photographer: @alexjrobson Gaffer: @adam_c_roberts Stylist: @marcusjcorrea MUA: @stefan_jemeel Nails: @angelsnailz Grooming: @aof_approved

ESTEBAN RAHEEM SAMAYOA • BEHIND THE ICON FOR @cadillac - Conversation between the talented Californian artist @wulffvnky and the famous car brand @cadillac • An organic collaboration shot by @qlick22 Cinque Mubarak and produced by Anthracity - Find out more on Cadillac.com - #Cadillac #BEICONIC

[ALONZO ⚡️A$AP ROCKY] - From Marseille to Harlem! @pumafrance contacted us to organize a real trip to NYC for @alonzofficiel during the fashion week with the family from @caminotv On the program: visit to @kidsuper ‘s offices, a shoot in Harlem’s most iconic locations: from the historical basketball court “Rucker Park” to the best Chopped Cheese at Hajji’s Blue Sky Deli, and finally a meeting with @asaprocky to immortalize the exchange between the two brand ambassadors. Content produced and powered by Anthracity - thanks to the locals for their warm welcome! - Photographer/ Filmmaker - @will_pippin Guide/ Location sourcing - @simfromthehill