Playbook Creative™️

@playbook.creative

Creative Production // London
Followers
908
Following
90
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Weeks posts
One of my most fulfilling projects to date – ‘Dear Tennis’. Creating this film has helped me to reflect on my journey so far. Not only has it reminded me of my love for this sport, it’s also allowed me to appreciate all the moments that have brought me to where I am today, both the good and the bad. To cherish those smaller, unassuming moments and to stay present. Despite the unexpected turns in my journey, it has brought me more joy, inspiration and fulfilment than I could have ever imagined. Everything happens for a reason. Chase after your passions relentlessly. Big shoutout to @playbook.creative , @lester.hung , and @justchikku for bringing this vision to life and allowing me to share my story with the world. Check out the video in 4k on Youtube - link in bio. #DearTennis Directed & Filmed: @lester.hung Produced by: @justchikku Production: @playbook.creative #deartennis #filmmaking #tennis #tennisjourney #lacoste #wilson #asics #head #tennisplayer #tenniscoach #shortfilm #tennislove #tennislife #tennislifestyle
5,576 644
2 years ago
Bringing Wimbledon magic to life ✨🎾 A fun collab with @playbook.creative , exploring different uses of drone, film and digital mediums. Recreating one of @getty_julian iconic photo from Wimbledon 2023. Comment which one is your favourite! ⬇️ 📍Winchmore Hill tennis club
6,008 207
1 year ago
L’année 97’ - our recent Jacquemus inspired test shoot, created together with an amazing group of people. Production: @playbook.creative Photographer: @lester.hung Creative Directon: @osires.co Producer: @justchikku BTS: @hannahgearing
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2 years ago
London x Paris. One week today 👀
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5 days ago
An evening walk with @katrieder A spontaneous shoot, somewhere between rush hour and stillness. No set route, just chasing light as it faded through the city Filmed by: @lester.hung @aa_captureco Edit: @lester.hung Sony FX3 & Ronin 4D #filmmaking #cinematography #filmmakersworld #cinematicreels #london
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12 days ago
2–1 down. 75 minutes played. Step up, @cambrannagan . #football #cinematography #cinematic
1,247 39
8 months ago
@oufcofficial || “A Letter To You” - Oxford 2025-2026 Champions Season Ticket Campaign What a privilege it was to bring this story to life. A huge shoutout to the team that made it happen 🙌🏽 Production: @playbook.creative Director/DP/Edit: @lester.hung Written by: @lester.hung & @justchikku Producer: @eleana.producer Gaffer: @muzzdop Spark: @michal.kedracki Grade: @iamjosiahwilliams Photographer: @sophielickissphotography
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1 year ago
It’s not every day that you get to direct a season ticket campaign for your club. What a journey it’s been - starting off last March, working with the @oufcofficial as freelance videographers. Fast forward a year later, and we’ve just wrapped the production for Oxford United’s 2025-2026 Season Ticket Campaign. Massive thanks to the club for trusting us, and for the amazing cast and crew for helping us bring this story to life! Can’t wait to do this next year when we create Oxford’s Premiere League Season Ticket Campaign 🔥😉😉 Production: @playbook.creative Director/DP/Edit: @lester.hung Written by: @lester.hung & @justchikku Producer: @eleana.producer Gaffer: @muzzdop Spark: @michal.kedracki Grade: @iamjosiahwilliams Photographer: @sophielickissphotography
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1 year ago
10,000 Days of Chasing My Dreams. Live on YouTube. Link in Bio As my international badminton career winds down. I look back and reflect on the 27 years of dream chasing both on and off the court. I wanted to share the challenges, triumphs, and relentless pursuit of my dreams. Because I know many of you out there are doing the same. As an Asian American playing sports, never in a million years could I have imagined the experiences Badminton has given me. But the reality of it is, not all sports are created equal and we can only strive to push our sport above and beyond. I truly believe that the choice between passion and profession is not a binary decision and I am most proud of trailblazing a new path that allowed me to embrace both. I share my story in hopes to inspire those of you who might be facing similar crossroads or challenges in life. Embrace the beauty in the struggle. Know that life is not always a straight line. And remember to lead with grace. To everyone that has been part of my journey. This is for you. Howard Shu OLY ‘16 ‘24 Directed & filmed by @lester.hung Produced by @justchikku Written by @shusonmyfeet , @justchikku , @lester.hung Original Music by @rubenofficialmusic Production: @playbook.creative
2,434 111
1 year ago
Sneak peak of some still frames from my latest project ‘10,000 days of chasing my dreams’. Full video will be live TOMORROW 8AM PST. The teaser trailer is out on YouTube. Link in Bio. Directed & filmed by @lester.hung Produced by @justchikku Written by @shusonmyfeet , @justchikku , @lester.hung Original Music by @rubenofficialmusic Production: @playbook.creative
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1 year ago
12 months ago, I had this crazy idea: create a short film about my story. As we moved from video concept, pre-production, filming, scriptwriting, film scoring, editing, sound design, to post-production. Each and every frame has been a learning experience and truly has a story behind it. This passion project has been a journey in itself and I wouldn’t have wanted to do it with none other than my team. Join us on 12/12 at 8:00am PST. Swipe through to see some BTS moments. Directed & filmed by @lester.hung Produced by @justchikku Written by @shusonmyfeet , @justchikku , @lester.hung Original Music by @rubenofficialmusic Production: @playbook.creative
1,094 118
1 year ago
Some of our favourite stills from our recent campaign with @wilsontennis and @wilson , featuring @jeanne_marchi . This project came with its challenges, but working with Jeanne was an absolute joy. An amazing person and an incredible talent, she brought energy and great vibes to every shoot day ✨ Production: @playbook.creative Photographer: @lester.hung Producer: @justchikku Location: @telvaalta
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1 year ago