This brand film was special. Not just because the product genuinely improves people’s lives, but because everyone involved was willing to take a BIG swing.
We tell three deeply personal stories that never shy away from the difficulty that makes their victories actually matter. We glimpse the product, then don’t see it again for FOUR(!) minutes. And we crisscrossed the country for nearly two weeks to capture it all.
Endless thanks to the incredible creative team at Strutt — Henri, Rivers,
@barn.ye , Jane, and many more — for the courage and passion behind this work.
Huge gratitude to the dream team at
@nativefour —
@dilanmistry and
@dancounihan — who supported the creative every step of the way. And
@producerhenrik who moved several mountains to make this shoot happen.
And most of all, my endless gratitude to Cyn, Ali & Debbie, and Joe for showing up as their authentic selves
With all these brilliant people, we created a film that could have been cold and technical, and turned it into a moving story about PEOPLE.❤️❤️
Director: Leo Pfeifer
EP:
@dilanmistry
HOP:
@dancounihan
Production Company:
@nativefour
Producer:
@producerhenrik
DP:
@gabeofsweden
Production Designer:
@fionajett
Second Unit DP:
@griffinvdp
Still Photographer:
@bensagerphoto
Still Photographer (SF): Brennan Smart
Still Photographer (LA): Jon Roberts
1st AC:
@maxcriley
Gaffer (LA): Dimitri Christoforidis
Gaffer (SF) Matthew Stouppe
Gaffer (Florida): Marco Gonzalez
Key Grip (LA):
@stewartcarl
Key Grip (Florida): Cameron Boisseau
Swing (LA): Sam Needham
Swing (SF): Kai Sugioka Stone
Sound Mixer (LA)
@shieldssounds
Sound Mixer (SF): Kyle Dimick
Sound Mixers (Florida): Abraham Oleksnianski, Cesar Conde
PAs: Jason Hope, Jonah Goldberg, Liza Burlingame, Michi Hung
2nd Unit 1st AC: Sophie Gemelas
2nd Unit KG: Nathan Kadota
2nd Unit Talent: JD Boxley
Editor: Leo Pfeifer
Sound Design/Mix:
@348chris
Composer:
@dominic.walther.b
Color:
@cameronmarygold
VFX: Bee Rhodes