Alexander Wu-Kim

been a fan of @songforthemute and the crazy team they’ve assembled for such a long time, so getting the chance to contribute to their story, even in a small way, was a bit of a pinch me moment. Fully aware of course that this wouldn’t have been possible of without @adamay.ma , who I’ll be forever grateful for pushing it forward and making it happen (the constant pestering paid off no doubt lol). I like to call this SUNFLOWER STUDIES, a quiet portrait of artistry and progress. Proud of what we were able to achieve, with a massive thank you to the team who helped bring it all together and the ones that gave me the opportunity. @songforthemute 
 dir. @wupdewup 
art dir. @adamay.ma 
photography @tinydepartures 
camera assist @swedishh.fish 
dp/colour @darlingtonpeters 
1st ac @hello_christine_anderson 
gaffer @samvastafilm 
sound @speedyloui 
hmu @maggie96online 
assist @f_l_a_n_e_u_r @sorakamikura 
talent @elikeatsu @_zarawong location @out___ofoffice

Being an @arsenal fan since I was 10 has meant years and years of late nights and early mornings. It ain’t easy, but I wouldn’t change it for the world. With the start of the 25/26 season, this is for fans like us. A small love letter to the ritual and the devotion. Catch the latest @jdsportsau x @adidasau spot on Stan Sport. Here’s to another season, and everything it has in store. Hopefully Eze scores a hat trick every week. COYG. Incredible stuff from the team: Producer @raeannechami Creative Director @wupdewup Art Director @travillain Junior Producer/ AD @j4cinthe Junior Creative @dillon.fernando Director @studio.antics / @stephgarciajowett @tillyrobba DOP @trudaayy Editor @stephgarciajowett 1st AC @nm.irisha 2nd AC @callumduddington Gaffer @maxedoutfilms Best Persons @kaancansiz_ @heatherlouise Sound Recordist & Sound Design @lcr.sound Production Design @annikakumarr Art Assistant @eleanorlestrange_creative Stylist @marisasuen HMU @melirenemua UPM @the_production_unit Colourist @niklasmalkin.colour @wearecrayon Music @lcr.sound

Alex is a Sydney-based creative director and culture amplifier whose practice, AISON, is telling stories for the future. And he’s one of our Good Mates. At Make Good, we’re making timeless footwear that comes from and returns to the earth. That’s the vision: no toxic byproducts, no landfill, no dirty footprint.  Small steps add up. That’s why we’re teaming up with people doing cool things in their corner of the world, like Alex. Right now, we’re trialling our first shoe - a classic derby. If you’re curious, you can sign up to test a pair (for free!). Wear them, put them through their paces, tell us what you think - and keep them at the end. Sign up for the trial and read the full interview at the link in our bio. Art by @jackmcv.art

Bringing Sydney to the world with our first global campaign for JD 🌐🤞🏼. Mad to get Mounty featured alongside youth in Brooklyn, Stretford and many more corners of the globe. Good to link up with @connor__mcmanus and the JD global team + of course @kate.asa and the local @jdsportsau crew 
Love to everyone who brought it to life: Agency: @andpeople_au 
Production: @aw___studios Producer: Raeanne Chami @raeannechami 
Junior Producer / 1st AD: Jacinthe Lau @j4cinthe 
Creative Director: Alex Wu-Kim @wupdewup 
Art Director: Trav Leslie @travillain 
Graphic Design: Miki Mikka @miki.mikka 
Accounts Manager: Danielle Hone @danipirrello__ 
Junior Creative: Dillon Fernando @dillon.fernando Director: Matt Wilson @matt.2770 
Director of Photography: Aaron Bull @__aaronbull 
Assistant Camera: Christine Anderson @hello_christine_anderson 
Gaffer: Mirco Guidon @shapinglight.au 
Lighting Assist: Tom Pennell @t_pennell 
Sound Recordist / Composer / Sound Design: Gabriel LCR @gabriel.lcr 
Stylist: Marisa Suen @marisasuen 
H/MU: Mel Flaskas @melirenemua 
H/MU Assist: Natasha Maroun @glamwithtash and Natalie Youssef @natalieartistry 
Videographer: Dillon Fernando @dillon.fernando 
Editor: AW Studios @aw___studios 
Colour Grade: Alina Bermingham @alinabermingham 
Scamp Artist: Julie Vo
Camera rental: @camerahire Starring: Nina, Nachary, Toah, Miles, Rocky, Emerald, Sim, Zarni, Joseph, Sam, Yibby, Jimmy, and Liz.

A few weeks ago @hopesdreamsclub , @823 & @adobe gave me the chance to yap about my career. What started as a simple presentation turned into me turning back the years and reflecting on the decisions I’ve made, the roles I’ve taken on, and the people I’ve met along the way. It was a touching reminder that small leaps of faith all add up in the long run. Genuinely had so much fun with it, so big love to @takubeats , @m.souvanthalisith & @paulielinton for having me on. And shout out to @bellaloke , @oook_bai and @faux_par for being part of the journey with me. Y’all are inspiring as hell! If anyone’s keen to hear a recording of it LMK, as I might just cook something up if people are interested Stills by @bale_e Motion by @bamitssam

Introducing our final speaker for Fever Dream: Alexander Wu-Kim @wupdewup There’s very few people out there who have stamped their creative fingerprint across as many culturally-significant projects as Alexander Wu-Kim. As Andpeople’s Creative Director, Alex has been the spark behind some of your favourite campaigns for adidas, Spotify and JD Sports. Beyond the commercial world, Alex channels his penchant for community orchestration and rich storytelling into Aison; a creative outlet for him to explore cultural identity, personal interests and continue his contribution to the visual vernacular of the city he calls home. Fever Dream An evening of insight and sound. An @823 @HopesDreamsClub Thing. Powered by @Adobe .

When the Local met the Locals with @ys.sainte @newbalancelifestyle @jdsportsau . @andpeople_au team went in on this with break neck speed: Producer @simonestarikov Creative Director @wupdewup Art Director & production assistant @travillain Designer @miki.mikka Account Manager @danipirrello__ Creative Assist @dillon.fernando Hosted by @yokenfo & music by @ks.karani Huge shout out to @brendyking and the @_derrels team for the warm welcome 🫡 Shots by @jjjas0n & @bamitssam

Permanent Expression.

To the power of daydreams, chasing your goals and the fun you have along the way. Latest work for @jdsportsau & @adidasau featuring a stacked cast including @shanae , @ogjessb , @mali.jose_ & @unojaal amongst others. As always, a massive shoutout the incredible team that brings these to life! Special mention to @aw____studio for taking this from an idea to what you see here. Swipe to the end for full episodes. Agency: @andpeople_au Producer: @raeannechami Creative Director: @wupdewup Art Director: @travillain UPM: @j4cinthe Creative Assist: @bellaloke Graphic Designer: @miki.mikka Production: @aw____studio Director: @matt.2770 Director of Photography: @__aaronbull 1AC: @callumduddington Production Assistant: @isthisbakey Gaffer: @liampatrick.jpg Production Design: @rne.e Art Assist: Poppy Zanderigo Sound Design / Composition: @lcr.sound Editors: @matt.2770 / @__aaronbull Colour Grade: @marcus.friedlander Stylist: @marisasuen MUA: @anabelle_ussher_artistry Photographer: @rocketweijers Digi Op: @jackevstigneev Hype Reels: @dillon.fernando @nawealth_photog Supporting cast: @hauiebeast / @r.soze / @danaigapare / @margielaimadman / @miccylicious / Tee / @bygracie.s / Fatmata / Riley Camera: @camerahire

HARD2SAY ft. 1300 & Sango music video was made entirely with the Nikon Z 8. Head to @nikonaustralia page to learn more and view the Behind the Scenes film featuring all the homies. Much love to @nikonaustralia for the love and support to tell our stories 🔥 #NikonAustralia #NikonCreators #Z8 #NikonZ8

Music video for HARD2SAY by @takubeats featuring @1300.info & @sango_ dropping tomorrow. Creative direction by @aison.index and @prettysoon_