LISTEN NOW: EP33 with Ben Wright On Creative Identity, Pressure, and Rebuilding Confidence
What if confidence isn’t something you reach once, but something you remake every time life shifts beneath your feet?
@prettysoon_ ’s founder and creative director, Ben Wright /
@allcapsyeah , works at the intersection of brand, culture, and sport. From early years in Perth’s tight creative community to New York’s intensity and pressure, Ben shaped his voice through collaborations with brands and people like
@nike ,
@puma ,
@underarmour and
@asaprocky .
His story moves through ambition, leadership, and the emotional cost of caring deeply about your work. Ben speaks about chasing validation, raising a young family while running a studio, and the process of learning to trust his instincts again. He shares how doubt shaped his best work, why creative identity is never fixed, and why process matters more than perfection.
In this episode, we talk about honesty in leadership, the psychology of performance, rebuilding ambition, and the quiet discipline behind a long creative career. A conversation for anyone navigating pressure, reinvention, and the invisible work behind growth.
LISTEN NOW: Link in bio
#DontWasteI #DontWasteYourTime #DWICapsules #FixWhatsBrokenProtectWhatMatters #BenWright #PrettySoon #DesignCulture #CreativeDirection #CommunicationPerformance #Leadership #Identity #Podcast
