Exhibition branding #workbyfactory
For OH! Moonstone, the branding and wayfinding system was conceived as an extension of the curatorial premise itself. The 12th edition of
@ohopenhouse ’s flagship art walk unfolded across Moonstone Lane Estate, a neighbourhood marked by layers of change, from plantations, kampungs, warehouses and bottling plants to the residential precinct it is today. Curated by
@johnsavage.fromthewoods , the art walk brought visitors through four site-specific works embedded within active, lived-in spaces including a decommissioned factory, a 1950s home, a carpentry studio and a die-cast car shop. In this setting, the exhibition asked how transformation and continuity might exist at once, and what remains when a city is constantly being remade.
Our identity system draws directly from the planning term “Change of Use”, using it not simply as a bureaucratic phrase, but as a poetic framework for design. The typography was developed as a modular system of letterforms that suggest adaptation, renewal and erasure. Forms shift, interrupt, repeat and reconfigure, echoing the way spaces in Moonstone Lane have been continually reassigned across time while still retaining traces of earlier lives. In this way, the identity embodies the exhibition title, Everything Changes, Everything Stays the Same. It is at once structured and unstable, familiar yet altered, much like the estate itself.
This identity was then extended into Patrons’ Night 2026, which opened OH! Moonstone with a distinctly different energy. We adapted the identity into something more exuberant under the tongue-in-cheek title 月光宝石之夜, a playful riff on “moonstone. Held in Getai style, the gala paid tribute to what Moonstone and live stage performance share: a connection to 1950s golden age and temple culture. Guests first roamed the streets and artworks of Moonstone before gathering for a communal dinner, drag performances and an auction that raised funds in support of OH!’s programmes and artist commissions.
📸:
@axelan @ohopenhouse 
