William Binamé

The Unstoppable You. Can-Am ‘26 - Director’s Cut. Our team managed to capture so many amazing moments during this 4 day shoot and I wanted to honour everyone’s hard work by putting together a cut that pulled some of my favorite moments and frames. Also massive thanks to @mikegamble for hopping on the grade for this one. If you’re looking for a killer colourist, hit Mike up. Client: @canamoffroad Production Company: @romeoetfils Agency: @cossette.fr Executive Producer: @franceaimy Producer: @manueberube Creative Director: @anton_g6rneau Director: @willbiname DP: @harrisonmendel @liammullany AC: @el0ic Grip: @jozrigs 1st AD: Jean-Francois Duplat 2nd AD: Alexandre Bernard Stills Producer: @citizen_joce Photographer: @jozzzeph.roby Drone: @hexwingdrone Grade: @mikegamble

Like it or not, tax season is amongst us. But you could be like @j_trone and get the expert help you need from @hrblockcanada Client: @hrblock Studio: @tongalteam Dir: @willbiname DP: @harrisonmendel Producer: @charlenebrochu Grip/Gaff: @seawolfollie AC: @ethanreynolds__ On Set Photo: @joelducrot Grade: @camthecolorist Editor: @willbiname GFX: @chadmrjones Talent Agency: @legendssscafe Stunt dogs: @izzyandtheglizzy , Bowie and Lola. Rental House: @bowiesrentals Special thanks to @conmanxtreme + @jessicasoparlo for letting us in their lovely home.

Brap Braaaap! A little bit of ATV action from the 2026 Can-Am line up. Client: @canamoffroad Production Company: @romeoetfils Agency: @cossette.fr Executive Producer: @franceaimy Producer: @manueberube Creative Director: @anton_g6rneau Director: @willbiname DP: @harrisonmendel @liammullany AC: @el0ic Grip: @jozrigs 1st AD: Jean-Francois Duplat 2nd AD: Alexandre Bernard Stills Producer: @citizen_joce Photographer: @jozzzeph.roby Drone: @hexwingdrone Editor: @thombourget Grade: @beatricetremblay_

Pulled out the A-Team for this one. Small but mighty, we got the job done. Most likely the last commercial this year and what a better way to end it with so many incredibly talented people. Couldn’t have pulled this one off without my friends - from locations, to props, to talent, everyone was so generous.

Animatics can be a life saver for directors, DP’s and editors - When location scouting in Canmore for @aglc.ca last fall, we were tasked with making two different spots which both had 15 and 30s deliverables. It was a tall order considering it was a one day shoot with multiple location moves. @harrisonmendel and I thought that creating animatics for these spots would give us a good sense of what exactly needed to be captured and gave us a an opportunity to make sure our shotlist was in line with each shots time on-screen. So much of being successful on shoot day is because of good pre-production. #animatic #preproduction #commercial #directing

“Push & Pull” featuring @brittanyphelan - What started as an idea to showcase a multi sport day in Squamish quickly turned into one of my favorite projects to have worked on this year. As I got to know Britt more, she struck me as someone who has some sort of a split personality. On one side you have the Olympic Silver medalist badass who is seemingly always in the gym, according to her Instagram. On the other, I see her racing her bike, doing laps of the pump track and talking about various ski traverses she wants to do. I saw through all this a push and pull between both these different versions of Britt. But both these versions only exist because of the other. Full film in my bio. ——— Client: @7meshinc / @_aidan_oliver Producer: @charlenebrochu Director: @willbiname DP: @graeme.meiklejohn / @mediabadboy Editor: @thombourget Colourist: @camthecolorist Sound: @ridgelinesound Sherpa: @lowellrichardson Special Thanks: @pampers199

7mesh launches it’s all new Guardian collection. Known for their innovative bike apparel, they now venture into the multi-sport universe. Taking in this project was such a treat as we got to shoot in 4 different seasons over 8 months. Starting in October 2024 in Bralorne and ending in May in Squamish. Though we had the luxury of time, it wasn’t always the easiest to start and stop production, you often lose momentum when shoot days are so broken up. That being said, I had an all time team from pre to post, thank you to everyone involved. Client: @7meshinc / @_aidan_oliver Producer: @charlenebrochu Director: @willbiname DP: @scott_secco / @graeme.meiklejohn / @mediabadboy Editor: @thombourget VFX: Dan Gaud Colour: @camthecolorist Sound: @ridgelinesound Voice Over: @pbandjelly Copy Writer: @musicmymomlikes Photography: @michaeloverbeck

Sometimes I get caught up in the tornado in which production can be, and I find myself focusing on the small annoying things. It’s only by taking a step back that I get to pinch myself and take in how amazing my job is. I am so privileged to often work with people I call my best friends. We get to create, travel, problem solve together. We watch sunsets and sunrises together. We wait out unforeseen travel delays. And we sniff out the best available coffee shop, no matter where we are. I have to shout out @charlenebrochu for being such a rockstar producer and @joelducrot for always beautifully capturing the in-between moments.

Hooked the Hard Way / Can-Am Defender ‘26. This spring I had the amazing opportunity to head to Quebec to direct the 2026 Can-Am off-road line up. Balancing shot quality and speed of production is never an easy task, but with the star studded crew we wrangler, we managed to pull off some pretty amazing stuff. Client: @canamoffroad Production Company: @romeoetfils Agency: @cossette.fr Executive Producer: @franceaimy Producer: @manueberube Creative Director: @anton_g6rneau Director: @willbiname DP: @harrisonmendel @liammullany AC: @el0ic Grip: @jozrigs 1st AD: Jean-Francois Duplat 2nd AD: Alexandre Bernard Stills Producer: @citizen_joce Photographer: @jozzzeph.roby Drone: @hexwingdrone Editor: @thombourget Grade: @beatricetremblay_

Oakley Sphera - How can we reflect the aesthetic of a product in the environment built around it, and light shaped around it? Water became a light source, a mirror, and a set. Light used to illuminate, and remove context, building an alternate reality. Thanks @oakley for the support in our vision. — Creative Director/Photographer: @reubenkrabbe Director: @willbiname @laurentbilodeau DOP: @laurentbilodeau @willbiname Producer: @ltaaffe Athlete: @karstenmad VFX: Dan Gaud Edit/SFX/Colour: @willbiname @laurentbilodeau Production Assistant: @finlaywoods

“Après Drink” AGLC | DrinkSense Alberta. Part of the same campaign as the previously posted spot. It was a real challenge to pull both of these spots off within a single day shoot, and I have to tip my hat to our location manager Ken Noda and producer @sangtheproducer who made it all logistically possible. —— Directed by @willbiname Production Company - @frankcontent EP - @daniellekappy Producer - @sangtheproducer Production Manager - @bjfkawchuk Production Coordinator - @theoriginalcampbell 1st AD - @thekreap Agency - @ddbcanada Senior Integrated Producter - Caroline Wrinch Executive Creative Director - Eva Polis Group Account Director - Denise Williams Design Director - Adnan Huseinovic Director of Photography - @harrisonmendel 1st AC - @filmmiker 2nd AC - @prairie_schooner_buoy DIT - @ethan.wournell VTR - @snarephoto Photographer - @jessybraidwood Gaffer - @noahfallis Best Person - @_jared.som Key Grip - @bbourque411 Grip - @alyssahphoto Post - @halcyon_post Editor - @total_run_time Colour House - @artjail Colour Producer - Alison Maxwell Colourist - @clintonhomuth Colour assist - @austin_tang_ Art Director - @basicblackdesignsinc Art Assist - Kate Harris Art Assist - Michael HMU - @libertee.she Wardrobe - @deitrakalyn Wardrobe Assist - @katrina.martinez Talent: Male Lead: Carsyn Wright Female Lead Hiker: @celeste.pomerantz Female Hiker: Alexandria Gomez Locations - Ken Noda Locations Assist - Jordan Paetsch Driver - Eric Silke Driver - Mary Reimers Production Assistant - Khalil Dechaine Production Assistant - Alec Fearnside Production Assistant - Ben Kawchuk Production Assistant - Sioban Cooney

New work for DrinkSense Alberta. A great project to cap off 2024 and gain more experience on the commercial directing front. Can’t thank everyone enough who were involved, it was a true team effort and big pull to get both spots done in a one day shoot. — Directed by @willbiname Production Company - @frankcontent EP - @daniellekappy Producer - @sangtheproducer Production Manager - @bjfkawchuk Production Coordinator - @theoriginalcampbell 1st AD - @thekreap Agency - @ddbcanada Senior Integrated Producter - Caroline Wrinch Executive Creative Director - Eva Polis Group Account Director - Denise Williams Design Director - Adnan Huseinovic Director of Photography - @harrisonmendel 1st AC - @filmmiker 2nd AC - @prairie_schooner_buoy DIT - @ethan.wournell VTR - @snarephoto Photographer - @jessybraidwood Gaffer - @noahfallis Best Person - @_jared.som Key Grip - @bbourque411 Grip - @alyssahphoto Post - @halcyon_post Editor - @total_run_time Colour House - @artjail Colour Producer - Alison Maxwell Colourist - @clintonhomuth Colour assist - @austin_tang_ Art Director - @basicblackdesignsinc Art Assist - Kate Harris Art Assist - Michael HMU - @libertee.she Wardrobe - @deitrakalyn Wardrobe Assist - @katrina.martinez Talent: Male Lead: @somecyatty Female Lead: @samanthafraughton Locations - Ken Noda Locations Assist - Jordan Paetsch Driver - Eric Silke Driver - Mary Reimers Production Assistant - Khalil Dechaine Production Assistant - Alec Fearnside Production Assistant - Ben Kawchuk Production Assistant - Sioban Cooney #Director #commercial #alberta #film #setlife