Studio Tyrsa

A closer look at the @audemarspiguet 150th Anniversary Gift Collection designed by Studio Tyrsa.✏️🕰️🇨🇭 Inspired by the Maison’s rich archives and heritage, we developed a full range of apparel, from T-shirts and hoodies to jackets, caps, and tote bags. The project naturally evolved into a wider collection of accessories and objects, including a silk scarf, enamel pins, and more unexpected creations such as a candle and even ski poles. 💫 The collection celebrates the Maison’s legacy by reinterpreting iconic archival elements, while honoring Audemars Piguet’s savoir-faire, craftsmanship, and precision. The color palette draws from AP’s signature green, complemented by more vibrant pieces inspired by Royal Oak Offshore models, featuring bold shades of blue, yellow, and orange. The collection was created as a gift collection, exclusively available for Audemars Piguet clients and VIPs, and is not available to purchase. It’s been an absolute honor for the studio to contribute to such a meaningful milestone. ✨ Thanks again to the entire Audemars Piguet team for their trust. 🙏

Main Title Design for SWARM, the new mini-series created by @janinenabers & @donaldglover . 🐝🩸 Each title card of each episode is designed with a different treatment, so make sure you catch it. 🙌 Now available on @primevideo 🍿 Thanks to whole team for the trust, and a special one to @ibraake . 🙏 #Swarm #StudioTyrsa 📷 2: @kampashai 📷 4 &5 : @jerated

New Identity for @parisbasketball 🏀✨ We’re beyond proud to present the new identity and visual system we’ve designed for the club. After 6 years of existence, a victory at the Eurocup and a place in the Euroleague this season, it was time to start this new chapter with a new logo. 💫 We teamed up with @yard who came up with a brief and a strategic approach that consisted in highlighting Paris and its basketball culture, as well as the idea of light.✨ The light for the obvious City of Light, but also the one that puts the spotlight on new talents or the one that dazzles our opponents. We didn’t want use to use the Eiffel Tower at first, but after exploring many other options, we quickly realized that the most beautiful source of light in Paris was at the top of the Tower. The mix of the shape of the ball, the tower and the light on top then became an evidence to us. Using the club’s actual colors allowed us to play with them and create a lighting effect. 🌟⚪️🔴🔵⚫️ The light became the center of the entire identity, and is present in both our PARIS wordmarks as a dot on the letter I, or as a shooting star that creates the loop of the P in our monogram.💫 In addition to all these elements we’ve also designed a bespoke typeface, inspired by classic basketball fonts but also old Parisian Specimen we found, available in Regular and Italic. It will allow the club to express itself with a unique tone in a way that is consistent with its identity, whether on the back the jerseys, on the screen of the Arena or any communication assets. Thank you @parisbasketball and @yard for this beautiful opportunity. 🙏 It’s been a dream for the Studio to create the entire branding of a Basketball club, and we’re honored and grateful that you’ve put your trust in us. We can’t wait to see the identity come to life on the court, on the player’s back, and everywhere in the Arena.✨ 🙌 A special s/o to @tombrunet & @gianluca.platini 📽️ Motion Design: @maxime_ernult @eurocup @euroleague #ParisBasketball #Branding #StudioTyrsa

@audemarspiguet 150th Anniversary Gift Collection. ✏️🕰️🇨🇭 We’re proud to unveil the complete collection designed and developed by Studio Tyrsa to celebrate 150 years of Audemars Piguet. ✨🎂 Drawing inspiration from the Maison’s archives and history, we crafted a series of artworks, apparel, and objects that honor its legacy, precision, and savoir-faire. The collection was created as a gift collection, exclusively available for Audemars Piguet clients and VIPs, and is not available to purchase. It’s been an absolute honor for the studio to contribute to such a meaningful milestone. Huge thanks to the entire Audemars Piguet team for their trust. 🙏

Studio Goods. 🎁✨🌲 Our products are available on our shop, shop.tyrsa.fr, right on time for Christmas ( ➡️ Link in bio). For the occasion, we’ve brought back the bookend, created in collaboration with @justanidea , and the leather jacket, designed with @schottnyc_europe , both available in very limited quantities. 💫 🎥 @race_imboden @raceimbodencompany

Our case study for the @parisbasketball rebranding is now live on studiotyrsa.com. 🏀✨ « New visual identity for Paris Basketball, the professional basketball club representing the city of Paris. Developed in collaboration with @yard , the brief and strategic direction aimed to celebrate Paris and its strong basketball heritage through the unifying theme of light. Light, as a nod to Paris, the City of Light, but also as a metaphor for emerging talent and the brilliance that captivates and outshines the competition. Although initially reluctant to incorporate the Eiffel Tower, we recognized that its summit stands as one of the city’s most iconic sources of light. By blending the tower’s silhouette with the form of a basketball and a radiant glow, the logo emerged as a bold and meaningful emblem of Paris Basketball’s identity. Light is placed at the core of the identity, subtly integrated into every Paris wordmarks as the dot on the ‘i’, and further emphasized in the monogram, where it evolves into a shooting star forming the loop of the ‘P. To complement the visual identity, we designed a bespoke typeface inspired by the classic typography of basketball culture and historic Parisian type specimens. Available in both Regular and Italic styles, this typeface gives the club a distinct voice across all platforms, from jerseys to arena displays to communication materials. At the end of the first season following the launch of the new identity, the club secured its first French basketball championship title, capping off an outstanding season and a remarkable run in the EuroLeague. Congratulations to the whole team, the staff and to Yard agency for their amazing work. » More on studiotyrsa.com (➡️ Link in Bio) Photos : @ninadavl @quentin_lab_ @yoannguerini @malikdelight @jeremydbr @lucas.p20_ @tiph.blanchet @olivier_dalmeida @leongeoni @dashadespictures @cali.production_ Yard team : @tombrunet @ambroise_soule @gianluca.platini @dorianpointin @__gullit__ @qdarmi Motion Design: @victor.prevot Typeface development : @blahone

The identity we designed for @stoke.berlin is now live on studiotyrsa.com. 🍢🔪 « Visual identity for STOKE, a Berlin-based yakitori and wood fire restaurant, along with its pop-up ToriKabin, in collaboration with @phamilyfirst . The original inspiration for Stoke came from the work of Brian Nash Gill and George Nakashima, and their deep, respectful relationship with wood. Stoke carries that spirit forward by transforming wood’s energy into beautifully crafted food and meaningful experiences. The peace sign surrounded by three circles is a key element of the identity, symbolizing the three founders (@jeffeclaudio @slurpremo & @jessicafatcat ) and their shared values of community, creativity, and collaboration. While waiting for the restaurant to open, the Stoke team set up a temporary pop-up inside a small cabin perched on a Berlin rooftop. Called Torikabin, we created a short-lived visual identity inspired by Stoke’s own. We borrowed two letters from the original name and reinvented the rest by slicing and reshaping letterforms to reflect the narrowness of the space.» More on studiotyrsa.com (➡️ Link in Bio). Photos : @surrealjamesnelson @chaemus Art Direction : @jessicamcgowan.office Sign Painting : @studioelmberlin Project Manager : @phamilyfirst

The identity we designed for @gilga Farm is now live on studiotyrsa.com 🍊 “Visual identity for Gilga Farm, @donaldglover ’s creative studio and artistic sanctuary located in Ojai, California. Both a functioning farm and a multidisciplinary incubator, Gilga Farm serves as a production company,cultural library, and collaborative space where creators from diverse backgrounds come together to exploreand experiment freely. The logo features an orange, a direct reference to the orchard at the heart of the farm, which grows both oranges and mulberries. This element grounds the identity in the physical reality of the place, bridging its creative ambition with its agricultural roots. To reinforce the sense of authenticity and timelessness, we drew inspiration from vintage fruit crate labels, celebrating the visual language of traditional producebranding while reinterpreting it through acontemporary lens. The logo was notably featured in the collaboration with @moncler , appearing across various campaign assets aswell as on textile applications” More on studiotyrsa.com (➡️ Link in Bio) 📷 @latourfanny for @gq Moncler campaign : @wesayhi

✨ 𝑻𝒉𝒆 𝑺𝒕𝒖𝒅𝒊𝒐’𝒔 𝑬𝒓𝒂𝒔𝒆𝒓𝒔 🌈 ✏️ To celebrate the launch of the Studio’s portfolio, we created a very special object: an eraser. Since we keep every sketch, every drawing, every exploration, we don’t use erasers at the studio. So we’ve decided to share them with you. A pack of 4 erasers is also available on our online store : ➡️ shop.tyrsa.fr (Link in Bio) PS: Despite the inscription ‘DO NOT USE: Embrace your Mistakes’, this eraser is fully functional and its use remains entirely at your discretion. Music by the next big thing: @deuxcentdouze.ccxii 🎼 🌈 Shot out to Steve J. for the eternal inspiration. 🙏🍏

OUR PORTFOLIO IS NOW LIVE! ✨ (Link in Bio) Two and a half years after launching the Studio, we’re excited to finally share our new portfolio, showcasing both recent work and some of our earlier projects. You really thought we’d get rid of the dice so easily? 🙂‍↔️ Thank you @amanddde & @propagande_studio for the hard work. 🤜🤛

Varsity jacket celebrating 150 years of @audemarspiguet ⏳🇨🇭🎂 The Studio is proud to unveil its very first piece created for Audemars Piguet, a varsity jacket featuring a custom AP 150 logo on the front and a bold lettering on the back, framed by their iconic Royal Oak design. ✨ This jacket is part of a full collection imagined and designed in close collaboration with Audemars Piguet for the celebration of their 150th anniversary. 🤝 Thanks to the entire AP team for their trust. 🙏 #AP150 #AP #AudemarsPiguet Photos 📷 @a.sgandurra Product Development🧵 @cflesley Chair Provider🪑@ysaorathibus @race_imboden

Deux sphères formant une seule et même récompense, pour deux rôles indissociables sur le terrain. Les nouveaux trophées Top Scoreur et Top Passeur, présentés par ses deux lauréats @o.dembele7  & @rayan_cherki , racontés par @Tyrsa , créateur des badges S1 et P1 portés par les joueurs tout au long de la saison, et designer des trophées. Production: @sajinadutertre + Atelier Vendôme.