Tool

@girl_named_bobby and @thisisbrig ’s new spot for @gowithengine captures the constant motion of running a small business and the tools that keep them moving. Made in partnership with DTC.

@lilbieber , congrats on your show at @coachella . So fun to see you using @hovercastlive during your YouTube retrospective. This software optimizes real-time interactive graphics and chat moderation fueling a cultural moment that shows that a festival performance can be an intimate hang with fans and doesn’t always require large scale production. Tool is an investor and strategic partner.

We’ve been nominated for 6 Webby Awards for @Ladywell Uncensor Your Health, @pizzahut , and @mentos ! Vote to help us win the Webby People’s Choice awards! Links in our bio Voting is open until Thursday, April 16th, at 11:59PM PT / Friday, April 17th at 2:59 AM ET. #webbys #Ladywell #UncensorYourHealth #pizzahut #mentos

Dustin Callif takes the stage 4/22 at Shots Out of the Box in LA to share how Miro and Tool used AI to save Miro’s brand campaign from the “dead idea pile”. The talk breaks down how traditional production thinking translates into AI-driven workflows, and what actually works when using the technology in a real production environment.

We had a great time at the #BrandInnovators Leadership in Brand Marketing Summit at SXSW in Austin. Tool President Dustin Callif joined Paramount Television President and Chief Marketing Officer Michael Benson to share insights about experiential marketing and connect with an incredible crowd. Thanks to everyone who showed up and made it such a great conversation. #Marketing #BI #Networking #Innovation

Meet the cool kids running Tool

A sub with a side of impact. Today, every purchase at Jersey Mike’s throughout Wisconsin supports Special Olympics Wisconson as part of the nationwide Day of Giving. Directed by Hannah Levy. Made in partnership with High Dive.

Big one for the team ❤️‍🔥 Ahead of the 50th season premiere of Survivor, Paramount/CBS turned all of America into an epic challenge and we had the honor of being the experiential studio that made it happen. The Survivor 50 Challenge spanned all 50 states. 50 hidden immunity idols. Two years of planning. 40,000 fans showing up to outwit, outplay, and outlast in their own communities. From caves in Kentucky to bayous in Louisiana to snow-covered activations and desert hunts, this was the largest experiential activation in Survivor history. Every state hosted a one-day adventure, complete with official clues, real idols, and a shot at attending the live finale in Los Angeles. Massive gratitude to our partners at CBS and Paramount for the trust and to the fans who showed up with so much love and energy. Watching people “touch and feel it and be a part of Survivor” is exactly why we do this. Major props to our experiential creative, tech and regional production teams for pulling off this epic travelling activation. Read the full ADWEEK feature at the link in bio.

A big thanks to everyone who came out to Tool Social Club this Tuesday! We had the best time. Until the next one!

Tool President Dustin Callif is speaking at the #BrandInnovators Leadership in Brand Marketing Summit @sxsw in Austin. He will be sharing insights about experiential and fandom alongside Paramount Television President and Chief Marketing Officer Michael Benson. Catch them on the Lamberts Stage on Sunday, March 15th 11:40 AM Register at the link in our bio #Marketing #BI #Networking #Innovation

Thanks to the team at Unfettered and The Advertising Club of New York for having us. Great conversation with Krish Menon, Steve Metcalf, and Jason Dailey about how independent agencies can actually put AI to work. Always good to be in a room full of people building things their own way.

Tomorrow! Dustin Callif will be speaking at Unfettered, a working summit built for independent creative agencies. Catch his panel on “AI as a Competitive Advantage for Independents” from 3:00-3:45 ET 3/3 in NYC, where he and Krish Menon of @angrygods , Steve Metcalf of Ad Legends, and Jason Dailey of @meta , discuss how independent agencies can leverage AI to grow their businesses, support their teams, and improve workflows. Register at the link in our bio.