For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to simply wait for the cycle to turn; leadership now requires navigating a rapidly-changing environment where geopolitical volatility and technological disruption have become the baseline.
In this episode of The BoF Podcast, Jonathan Wingfield (
@misterwingfield ), editor-in-chief of System Magazine joins Imran Amed (
@imranamed ) and Luca Solca, managing director and global head of luxury goods at Bernstein, for their regular seasonal conversation on the state of the industry. They analyse this new industry paradigm through two distinct lenses: the clinical, data-driven reality of the equity markets, and the visceral, creative pulse of culture. They examining the collapse of the old narrative within luxury, why brand heat has become a lazy currency, and why the real threat of AI isn’t the technology itself, but the professionals who master it first.
🎙️ Listen now #linkinbio #TheBoFPodcast
📷 System Collections Issue No. 3. Photograph by Johnny Dufort. Styling by Suzanne Koller.
