Identity & website for Perpetual with @newkid , 2024.
Perpetual is a robotics company building autonomous inventory systems for healthcare. Addressing a space still defined by manual, fragmented workflows, where clinicians and pharmacists act as human pick-and-pack systems.
The identity is built on a system of squares, reflecting the modular logic of both inventory and the product itself. This structure is extended through a continuous looping motion inspired by the Fibonacci sequence, shifting the narrative from static storage to intelligent, perpetual flow.
Creative Direction: @thisisrich_@dattmonne
Strategy: @aavendano
Motion Design: @catoouille
Design Exploration: @rokadakia
Identity & web for @howie_ai with @newkid
Howie is a scheduling assistant that manages your calendar with the finesse of a world-class EA and the precision of modern AI. From day one, the ambition was to build a brand that felt nothing like “AI.” Instead of spectacle, we focused on clarity — presenting Howie as the obvious, human solution to scheduling friction.
Light humor, direct language, and a system that stays out of the way. Confident without trying too hard.
Learn more → howie.com
Creative Direction: @thisisrich_@dattmonne
Strategy: @aavendano
Digital Direction: @isabelmoranta
Photography: @lianbenoit
Motion Design: @catoouille
As the year comes to an end, I’ve been reflecting on the work and the people that shaped it. I’m grateful for every collaborator, client, and friend who was part of the journey.
This year brought a lot of change and growth. From graduating college to moving to a new city and living on my own, it’s been a steady introduction to adult life — still learning how to find rhythm in unfamiliar places and be myself even when everything else around me changes.
In the midst of all that, I didn’t get the chance to properly share much of the work from this year. I’ll be catching up on that in the new year.
Forever thankful for the support. Best wishes for the new year :)
New website for @jamaljburger
Designed with @bysafeer , the goal was simple: to showcase Jamal’s work with clarity and full impact. The result is a site that quite literally puts his work center stage.
jamalburger.com
Development: @bnpne
Various design, web and film excerpts from the Rove Concepts & John Legend campaign done with @newkid & @producedbydenim
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Credits:
Creative Agency: Newkid
Rove Creative Direction: Iris Amandy
Director: Theo Skudra
Prod Company: Denim
EP: Christian Tyler
Producer: Cam Frengo
DP: Marz Miller
Edit: Nic Houghton
Music: Jahaan Sweet
Sound Design and Mix: Chris Yonge
Styling: David Thomas
New work for @standardequipment with @newkid
The new Standard Equipment, created to cultivate positive emotional states. Standardized, but not-too-standard. Structured, but not sterile. A unified product system, ready to implement in your domestic spaces today.
Motion: @bysafeer
Typefaces: @kimeracorp
