The Unfinished Collection. A year in the making. A capsule collection for Gymshark with the legendary Chris Bumstead. Inspired by the myth of Sisyphus and the endless pursuit of pushing forward, no matter the weight on your shoulders. A huge amount went into this one. Thank you to @cbum and @gymshark for the close collaboration, and all of our partners who helped bring it to life. The pursuit is endless.
Concept, creative direction, and campaign by @newkid
Directed and photographed by @alexisbelhumeur
Cinematography by @samolaechea
Produced by @wearecolossale
Typeface: AS Module by @astrae.studio
By @newkid
Identity design for Grays, built around the belief that the things we weave, weave us together.
Branding: @newkid
Photography: @michael.kazik
Props styling: @jssandrsn
NK-0029: Bedouin’s Daughter
Multilayered beauty for those who live between worlds.
A full brand ecosystem for @bedouinsdaughter , including creative direction (art direction, brand and packaging design, and copywriting), asset production, and web design. A universe for those who live in the in-between.
newkid team:
Strategy Director: Alex Avendaño @aavendano
Creative Director: Matthew Donne @dattmonne
Creative Director: Rich Brown @thisisrich_
Digital Design Director: Isabel Moranta @isabelmoranta
Designer: Sumer Mavi @sumermvi
Designer: Alejandro Moscoloni @alejandromoscoloni
Design Assist: Patricia Marinay @patricia.marinay
Creative Producer: Tré Akula @tre.akula
Web Developer: Mays Awad @maysawad
Photographer: Sacha Cohen @sachaycohen
Stylist: Marianne Blais @mariannebleh
MUA: Cynthia Bouchard @cyn.thiabouchard
Hair: Nicolas Blanchet @nicolasblanchett
Lighting Tech: Jean-Christophe Jacques @le_jeace
Lighting Tech: Renaud Lafreniere @renaudlaf
Digi Tech: Aljosa Alijagic @aljosaa.digi
Food Stylist: Vanessa Lee Jackson @vvvllljjj
Models:
Hanna @hannahelenhuffman
Brianna @brriannaanderson
NK-0027: Ciridae
The New Intelligence
A full brand ecosystem for CIRIDAE, positioning the company as an architect of intelligence ecosystems for business that automate the mundane and scale human brilliance for a faster, smarter future:
newkid team:
Strategy Director: @aavendano
Creative Director: @dattmonne
Creative Director: @thisisrich_
Design Director: @isabelmoranta
Designer: @sumermvi
Web Developer: @stabondar
Motion Designer: @catoouille
Kickback. Step forward.
Introducing a new brand world for Kickback, centred around the power of stepping forward. Into community. Into possibility. Into your potential.
Thank you @newkid for all the support and mentorship along the way 🙏🏽
