14+ Million views in the first week!
3 x Ad of the Day
5 x Ad of the Week
1 x NOWNESS Pick
Featuring on publications like The Drum, Creative Review, LBB (Little Black Book), ADWEEK, Forbes, designboom...
Our latest work has been generating quite some buzz, and we couldnât be more proud!
âWear wool, not wasteâ, the new striking Woolmark commercial with hordes of âundeadâ synthetic clothing rampaging through a city! One of the biggest challenges was transitioning the crowd from motion capture to ragdoll animationâwhere an agent falls and its body reacts naturally to the groundâfollowed by full-body cloth simulation. Our artists spent two months refining this system to ensure it was robust and realistic.
When it finally worked, the team was ecstatic. The final commercial is not only visually striking but also carries a powerful messageâa perfect example of how VFX can support the narrative and elevate the final product into something truly eye-catching and unique.
I thank my team for bringing their extraordinary talents, energy and friendship to this project. This was truly done by the books, on all fronts.
CGI Director, VFX Producer, Senior Supervisor |
@redivider.studio
Lead 3D Artist/FX TD |
@dieuwerf
Lead 3D lighting/shading |
@aerts_jeroen
Senior compositor and matte painter |
@lousantos_art
Lighting/compositing |
@matthijs.joor
Visual Effects crafted at |
@dead.pixel.amsterdam
Onset VFX supervisor | Jeremy Hattingh
LIDAR capture | Pieter Louw
Motion capture |
@hetnieuwekader
Mocap actor |
@geoffrey_thompson
Additional digital matte painting |
@vincent_van_der_klaauw
Client |
@thewoolmarkcompany
Film Creative & Post Production |
@studiobirthplace
Production Company |
@parkvillage
Strategy & Campaign creative |
@20something_london
Creatives / Film Directors |
@jorikdozy &
@silvanderwoerd , Studio Birthplace
Director Of Photography |
@lennerthillege
#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart #3dart