Little insight into how we created the OILympics video for and with @studiobirthplace and @greenpeace .
@tim.timsmit.mit@roflwyd
#vfx #visualeffects #cgi #3d #digitalart #filmmaking #motiongraphics #postproduction #render #animation #3dart
When it finally worked, the team was ecstatic. The final commercial is not only visually striking but also carries a powerful message—a perfect example of how VFX can support the narrative and elevate the final product into something truly eye-catching and unique.
I thank my team for bringing their extraordinary talents, energy and friendship to this project. This was truly done by the books, on all fronts.
14+ Million views in the first week!
3 x Ad of the Day
5 x Ad of the Week
1 x NOWNESS Pick
Featuring on publications like The Drum, Creative Review, LBB (Little Black Book), ADWEEK, Forbes, designboom...
Our latest work has been generating quite some buzz, and we couldn’t be more proud!
‘Wear wool, not waste’, the new striking Woolmark commercial with hordes of ‘undead’ synthetic clothing rampaging through a city! One of the biggest challenges was transitioning the crowd from motion capture to ragdoll animation—where an agent falls and its body reacts naturally to the ground—followed by full-body cloth simulation. Our artists spent two months refining this system to ensure it was robust and realistic.
The climax of the vfx heavy sequence leads up to the actors removing oil clothing and revealing clean natural merino wool underneath. This was accomplished by shooting two plates, clean vs dirty, and morphing between them. The commercial perfectly addresses the fossil fuel issue inherently contained within the synthetic clothing industry. Check the full video at:
/work/woolmark-wear-wool-not-fossil-fuel/
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart #pollution
The digital magic used to craft the vision for this project was done in collaboration with the talented @lousantos_art at @dead.pixel.amsterdam . Using mainly 3ds max and nuke to accomplish this task. Additional work by @lukazabret , @gurkanyilmaz and @roflwyd .
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart
Brilliant commercial for Woolmark, directed by @silvanderwoerd and @jorikdozy from @studiobirthplace . We designed the entire project in 3D, transforming traditional storyboards into full fleshed out renders. Once we were happy, our team flew to South Africa. Cinematographer @lennerthillege and his team captured the amazing footage on camera. I also shot material as a second unit director, together with DOP Chaunne Blofield.
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#cg #3dsmax #oil #phoenix #tyflow #awareness #behindthescenes #vfxbreakdown #woolmark #animation #c4d #octanerender #realism #digitalart
Short Jagermeister commercial I had the pleasure of working on with the amazing @roflwyd and @alex.rych . And of course @lousantos_art for some final matte painting tweaks.
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#cg #dailyrender #c4d #octanerender #fog #animation #vfx #behindthescenes #3drender #ocean #axyz #lighting #tyflow #animation #smokesimulation #texture #realism #3dbreakdown #shortmovie #jagermeister #tvc
