NEW WORK🔥: (credits below) Our film is (a)LIVEEE! This time with fabric zombies.🧟 After a year underground, we have finally released this epic campaign, our second for
@thewoolmarkcompany , after the highly awarded first film, Wear Wool, Not Fossil Fuels two years ago.🌟
Wear Wool, Not Waste is already making industry headlines, just days after publishing! In fact, the campaign received over 3 million views on Instagram alone in its first 48 hour. It has already been selected for Ad of the day by
@campaignmagazine UK,
@thedrummag , and
@famouscampaigns and has been spotlighted by publications such as
@lbbonline ! 🤩
Dead Pixel was thrilled to collaborate again with Studio Birthplace, bringing their vision to screen with the talented Tim Smit (
@tim.timsmit.mit ), Marti Pujol, Jeroen Aerts, Dieuwer Feldbrugge (
@3dieuwer ), and many more of the Dead Pixel usual suspects. This project has been another great feat in VFX ingenuity—especially in the realm of cloth simulations. 🙌
This campaign reveals the chilling truth: every synthetic garment made still haunts our planet, whether it’s lurking in landfills or manifesting as microplastics. Wear Wool, Not Waste highlights wool as the natural and biodegradable solution for a sustainable future. ♻️🐑
Big shout out to
@20something_london and
@parkvillage for the great work bringing this production to fruition!
#woolmark #wearwoolnotwaste #sustainability #filterbyfabric #renewablefashion #vfx #cgi #houdini #clothsims #3danimation #3dcompositing #motioncapture
Client | The Woolmark Company
Film Creative & Post Production | Studio Birthplace
Production Company | Park Village
Strategy & Campaign creative | 20(SOMETHING)
Creatives / Film Directors | Jorik Dozy & Sil van der Woerd, Studio Birthplace
Director Of Photography | Lennert Hillege
CGI Director, VFX Producer, Senior Supervisor | Tim Smit
Visual Effects | Dead Pixel BV
Lead 3D Artist/FX TD | Dieuwer Feldbrugge
Lead 3D lighting/shading | Jeroen Aerts
Senior compositor | Marti Pujol
