Hi, I am Joanna Layla
@joannalayla and I will be sharing my work with you this week, thanks to
@motherlondon and
@houseofjuba
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I am a London-based illustrator and artist, working in fashion, editorial and beauty - and creating original artworks for galleries.
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Where it begins. This is a series of drawings created at London Fashion Week over the past few seasons. These drawings were created live backstage with Fashion Scout
@fashionscout . Working fast in ink and big brushes - learning to love the immediacy of indelible media - helped me establish my style and voice as an illustrator.
There is something magical about the energy of a runway show and my favourite sketches are those created backstage, the interior moments before the models take to the runway. Seeing the garments on models, brings them to life, and I carry the gesture, movement and expression back with me to the studio, and into client work. The energy of London Fashion Week is where my practice begins.
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I will be sharing more of my process in ink on paper in stories. Thank you
@mrfashionscout @billypopm @fashionscout
Images:
4tysevenjewelery SS21
@4tysvenjewelry
Yen-Yi Chiang SS21
@nyi_yj @fjutalents
Hanacha Studio SS21
@hanacha_studio
Sofia Turekova AW22
@sof.t_ featuring
@officialmoh6
Famale AW22
@famale.official
Elin Meijer SS22
@elinmeijer
De Fichier Episode 02 AW23
@de_fichier featuring
@myjasmine0825
#fashioneditorial #fashionillustration #fashionimage #fashionartist #lfw #livedrawing #fashiondrawing
![OUT NOW ___the JOHN WATERS issueOuttakes from /ISSUE FOUR [4]on sale at //@boutiquemags@magalleriabath@serpentineuk@bkst.co@rare_mags@ripe_mags@unitomstore@thesirenhotel@dear.mom.indy@kioskogranvia36@athenaeumnieuwscentrum@goodnews.soholondon.magazinesThis issue is an official tribute to American filmmaker John Waters, covering his entire career through film photos, images of his own works of art, paintings, as well as a 28-page exclusive interview Ph & Styling @alex_babboniModel @djfidel_tHair @christianzevalloshairMakeup @garethharrismuaCasting Director @ricardocastroukFashion Coordinator @marcia_emi_silk_scarves DOESN’T EXIST _ a magazine for fashion, cinema and art lovers#JohnWaters#DoesntExistMagazine#BoutiqueMags#IndieMagazine#AlexBabboni](https://sp1.picnob.com/p/pt_25117165652323406511252525237112261225614023_0_f415ffb925fd1670ab8482f241de5bb1.jpg?o=aHR0cHM6Ly9zY29udGVudC1waGwyLTEuY2RuaW5zdGFncmFtLmNvbS92L3Q1MS44Mjc4Ny0xNS82NTA3NjY5NDdfMTc5Nzg2Nzc3Mzk4MjMyNzhfODY4Nzg1MDkyMzcyNDY4MDU0NF9uLmpwZz9zdHA9ZHN0LWpwZ19lMzVfdHQ2Jl9uY19jYXQ9MTA1JmlnX2NhY2hlX2tleT1NekF4TmpNM09UUTJNamsyTXpRNE9EYzVOdyUzRCUzRC4zLWNjYjctNSZjY2I9Ny01Jl9uY19zaWQ9NThjZGFkJmVmZz1leUoyWlc1amIyUmxYM1JoWnlJNklrTkJVazlWVTBWTVgwbFVSVTB1ZUhCcFpITXVNVFEwTUM1elpISXVjbVZuZFd4aGNsOXdhRzkwYnk1RE15SjkmX25jX29oYz1RVndSS0NNcDVGY1E3a052d0ZwcVViUCZfbmNfb2M9QWRwUXJsSlZFeV9kUWJFTW41UFdOekF2NjA4QmFhempsNDMxRndXcUQ0WTN3UXJOZ2JlX2txVDhzWHcwekhOcFFJM1BRRjdrdTVlemJuc1R0WUZqWVdERiZfbmNfYWQ9ei1tJl9uY19jaWQ9MCZfbmNfenQ9MjMmX25jX2h0PXNjb250ZW50LXBobDItMS5jZG5pbnN0YWdyYW0uY29tJl9uY19naWQ9NG9TZjE4anh3bUpUVUhYeWlweWJWdyZfbmNfc3M9N2EyMmUmb2g9MDBfQWY2c0VadThKMldSNmc2T3AxTnktaUFQUlA3amhnb3JmY2VXTXVqUVJWbm9qZyZvZT02QTBGOUI3Mg==&h=9b6083cd9630eae02af48afc21da25df)
