Are you a designer or designer business? Don’t miss your chance to apply for #LondonFashionWeek September 2026.
#LFW is Britain’s creative stadium, a platform where designers define, challenge, and export cultural value to a global audience.
Explore the showcasing format that fits the storytelling of your brand (catwalks, presentations, appointments, exhibitions, pop-ups and more) and apply on the @britishfashioncouncil website, link in bio.
Founded in Tokyo in 1997 by Yasuko Furuta, @togaarchives has been a fixture at #LFW since 2014.
The brand’s AW26 collection leaned into bold textile experimentation, combining leather, wool and silk and was elevated by striking accessories from stone brooches to floral details.
Swipe to explore the backstage moments behind the collection.
📸 @emilywhte
@mashapopovap is an eponymous womenswear brand founded by the Ukrainian‑born, London‑based designer, best known for its high fashion denim. Popova’s designs fuse fantasy with Ukrainian heritage, drawing deeply on childhood memories and personal history.
At #LFW, February 2026, Popova presented “Intimate Hours”, reimagining the bedroom as a “deeply personal and psychological space.” Channelling the intimacy of nocturnal apparel, the collection explored vulnerability, comfort and self‑reflection.
📸 @lowcooper_
Founded in 1967 by Elio Fiorucci, @fiorucci revolutionised Milan’s fashion scene by fusing style with art, music and design.
Debuting on the #LFW schedule in February 2026 under the direction of #FrancescaMurri, #Fiorucci staged a playful spectacle.
Models lounged around a dalmatian print–lined pool table, playing what might be the most fashionable game of pool ever seen.
📸: @lilycraigen
Estonian-born, London-based womenswear designer #JohannaParv established her namesake label after graduating from Central Saint Martins’ MA Fashion course in 2020.
For her AW26 show at #LFW, Parv posed the question “How did you get here?”, a sentiment that underpinned the collection and continues to run as a central theme throughout her work.
The label balances practicality with style, resulting in considered, functional garments designed for everyday life.
📸 @jessica_mahaffey
With the Spring in fall swing, our minds have turned to florals.
While revisiting the #LFW archives, we found ourselves drawn back to Erdem SS26, shown at #LFW in September 2025. The collection was inspired by Hélène Smith, the late 19th‑century Swiss medium who believed she had lived multiple past lives as a member of the French court, an Indian princess and even a traveller among Martian skies.
This morning, #KENT&CURWEN presented a special off-schedule show to mark their 100th anniversary. Chief Creative Officer, #DanielKearns, looked to the style of Whipplesnaith - the ‘Butterfly Collector’, author and ringleader of the 1930s secret society, the Night Climbers of Cambridge.
Setting their own rules; changemakers, rebels, defiant the elusive society set its own rules; changemakers, rebels, and defiant; for their AW26 the brand explores this viewpoint in codes of British dressing, with a unique take on traditional codes.
Fashion lovers had plenty to smile about at February 2026’s #LFW.
From exciting emerging BFC NEWGEN talent like #KarolineVitto to the always captivating #SimoneRocha, the week delivered an unforgettable schedule built on creativity and innovation.
📸 @romilux
To explore more of our LFW guest’s looks, head to our Pinterest page where our street style archive is updated weekly.
From the intricate beaded earrings of #CompletedWorks to the sculptural, organic silhouettes of #Octi, designers at #LFW February 2026, showcased the breadth of creativity shaping contemporary jewellery.
We love seeing how our #LFW guests dress with each show in mind.
Outside #BoraAksu’s AW26 show, the crowd leaned into soft pinks, powdery blues and bold reds, echoing the romantic yet gothic edge that defines Bora Aksu’s signature palette.
Swipe to explore our @bora_aksu streetstyle edit.
📷@romilux
At #LFW, hair becomes an extension of storytelling, helping shape the stories designers bring to their shows.
This can be seen in the immersive universe of #YAKU, every character is crafted with intention, hair echoing the world building that unfolds through their collections.
That same creativity continues with #DreamingEli, 18th century romanticism is reimagined through bold, back brushed height, that blends historical references with contemporary vision.
Take a look at some of our other favourite SS26 hairstyles at #LFW Feb 2026.
