Serfraz Kitchen by Tony Aftab

The Rice is on the Hob is a photobook-meets-cookbook collaboration with my Dad, Tony (@serfrazkitchen ). Supported by @wepresent Available to order now via my website, in my bio. £5 from each sale is going to Muslim Hands to rebuild homes destroyed from the 2022 Pakistan floods. Tony lives with short term memory loss, that occurred as a result of an accident in operation almost 30 years ago for his brain condition hydrocephalus. Despite Tony’s short term memory loss affecting his day-to-day life, he has always retained the memory of dishes from his childhood. Designed with care by @tomboothwoodger , with a beautiful piece of writing by @jyotisbooks , and printed by the amazing team at @masmatbaa . A huge huge thank you to @wepresent and everyone on their team, this book wouldn’t have been possible without you. An extra big thank you to @shetromp and @faye.quinn14 ! You can read an article on the project on WePresent, with writing by @benson_louise 💛

We’re inside @britishvogue December issue! A double page spread! Go find us! Chatting food and family with @theofficialpandora My favourite people on the team, making this all the more special @brendanfreemanphoto @philjackson06 @justinplz @emilywoodmakeup @angelmxq @wet.studio_ @croco_studio @em_mcdon_ @themildmayclub @philjackson06 and the Vogue team, thank you

‘The Rice Is On The Hob’ co-authors @tamiaftab and Tony Aftab speak to @britishvogue about living with short term memory loss, retaining the memory of dishes eaten during childhood and connecting with family heritage through food, as they wear @TheOfficialPandora ’s symbolic Talisman charms. Director: Emily McDonald @em_mcdon_ DOP: Craig Devine @_paininthearm Senior Art Director: Phil Jackson @philjackson06 Senior Creative Producer: Daniel Reid @mr.danreid || @reidthecallsheet Project Manager: Natalie Zak @nataliecaroline4 Production Coordinator: Mahalia Hanson @mahalia.jayde Gaffer: Aaron Westhead @a.j.westhead 1st Video Assist (A CAM): Rebecca Richards @rebeccarichards_ 2nd Video Assist (A CAM): Mireia Albinyana Siegert @mireiaalbinyana 1st Video Assist (B CAM): Fabio Olgiati @steadifabs 2nd Video Assist (B CAM): Riccardo Angei @richrd.nj Spark: Kong Wacko @kongwako Spark: Ray Miller davis @raymillerdavis Sound Op: Jordan Tewkesbury @jtewkesbury Casting Director: Simon Lewis @castandelect Set Design: Poppy Elwes @poppyelwess || @wet.studio_ Set Design: Clodagh Farrelly @c_creature_333 || @wet.studio_ Set Design Assistant: Esme Lewis-Gartside @ex.sses Florist: Croco Studio @Croco_studio Stylist: Justin Hamilton @justinplz Stylists Assistant: Lorna Lane @ lornalane__ Tailor: Isah Qasim Hamed Make-Up Artist: Emily Wood @emilywoodmakeup Make Up Artist Assistant: Callie Foulsham @calliefx Hair Stylist: Angel McQueen @angelmxq Hair Styling Assistant: Charlie Pellowe @charliepellowehair Runner: Aston Edore @aston_.e Runner: Gemma Furley @gemlouizefurley Runner: Tye Stanislas @t_still_ Runner: Lola Brown @llolabrown

Behind the scenes of our @britishvogue @theofficialpandora interview. Such an honour! More exciting things from the day coming soon Glam by @emilywoodmakeup @angelmxq @justinplz

Okra, otherwise known as bhindi, the national vegetable of Pakistan From our book, The Rice is on the Hob

Thank you for joining us last week, our second sold out supper club at @thecamberwellarms

Our favourites, pakoras with tamarind mint & mango sauce For our second sold out supper club at @thecamberwellarms

💥 Sold Out 💥 Tue 08/07 @serfrazkitchen Pakistani supper club at @thecamberwellarms , following our sold out pop up in February Book now via the link in our bio, spaces are limited! We’ll be serving up favourites from our cookbook-meets-photobook The Rice is on the Hob, alongside new dishes inspired by our recent trip to Lahore Illustration by @patgthom

Gulab Jamuns at our @icalondon dinner with @bistrotheque for London Fashion Week Captured by @noorunisa

Following our sold out pop up at @thecamberwellarms in February, we will be doing another on Tuesday 8th July Tickets are available via the link in our bio, more info to come

The remains of chai and saunf packets post-supper club at @thecamberwellarms

Sold Out 🤍 Tue 25/02 @serfrazkitchen takeover at @thecamberwellarms Book via the link in our bio, spaces are limited Following the release of our cookbook-meets-photobook The Rice is on the Hob, we’ll be cooking favourites from the book and new dishes inspired by our recent trip to Lahore, Pakistan Illustration by @patgthom