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SEEN Group

@seen_group

Elevating Perceptions Of Beauty. PR & Comms, Creative, Brand Experience & Influencer 🇬🇧 London | 🇺🇸 New York, LA @communityxseen
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SEEN Group is proud to support the launch of @beautyhairwellbeing_appg’s landmark UV safety report, authored by @featuresjourno and backed by our ongoing partners at the @britishbeautycouncil. Unveiled in Parliament this morning, the report sets out the first definitive roadmap to help tackle rising skin cancer rates in the UK - from improving public education and SPF accessibility, to driving stronger industry and government action. With 86% of melanoma cases being preventable, the APPG is calling for a fundamental shift in how UV protection is understood and prioritised, bringing together Government, industry, brands and retailers to create lasting change. We’re proud to stand alongside the British Beauty Council in supporting this vital step forward for public health. Photo: @lizcollins_studio, Model: @anna_de_rijk, Make Up: @pollyosmond, Hair: @samanthahillerbystudio
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SEEN Group is proud to support the launch of @beautyhairwellbeing_appg ’s landmark UV safety report, authored by @featuresjourno and backed by our ongoing partners at the @britishbeautycouncil .   Unveiled in Parliament this morning, the report sets out the first definitive roadmap to help tackle rising skin cancer rates in the UK - from improving public education and SPF accessibility, to driving stronger industry and government action.   With 86% of melanoma cases being preventable, the APPG is calling for a fundamental shift in how UV protection is understood and prioritised, bringing together Government, industry, brands and retailers to create lasting change.   We’re proud to stand alongside the British Beauty Council in supporting this vital step forward for public health.   Photo: @lizcollins_studio , Model: @anna_de_rijk , Make Up: @pollyosmond , Hair: @samanthahillerbystudio
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3 days ago
We’re thrilled to announce that Maybelline New York has appointed SEEN Group as its PR & Communications partner in the UK.  As the #1 makeup brand in the world, Maybelline New York exists to give everyone the self-confidence to express their beauty- to play and make change. With makeup made for all and iconic products that are inventive, no hassle and high performing, the brand continues to lead on a global scale. We’re excited to partner with the @maybelline team to bring this vision to life across the UK- driving culturally relevant storytelling, impactful activations and moments that inspire confidence, creativity and self-expression.
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We’re thrilled to announce that Maybelline New York has appointed SEEN Group as its PR & Communications partner in the UK. 🇬🇧   As the #1 makeup brand in the world, Maybelline New York exists to give everyone the self-confidence to express their beauty- to play and make change.   With makeup made for all and iconic products that are inventive, no hassle and high performing, the brand continues to lead on a global scale.   We’re excited to partner with the @maybelline team to bring this vision to life across the UK- driving culturally relevant storytelling, impactful activations and moments that inspire confidence, creativity and self-expression.
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5 days ago
SEEN Group is thrilled to celebrate our clients @verbproducts, @beinghaircare, @isclinical, @biodance_official, @sharkbeauty, @lorealpro, and @vichyusa for their incredible recognition in the 2026 @newbeauty Beauty Awards. The 16th annual Beauty Awards honors 395 of the best products and treatments over the past year, testing, investigating and reporting on the breakthrough innovations that earn a stamp of approval. A huge thank you to the @newbeauty team and congratulations to the winners!
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SEEN Group is thrilled to celebrate our clients @verbproducts , @beinghaircare , @isclinical , @biodance_official , @sharkbeauty , @lorealpro , and @vichyusa for their incredible recognition in the 2026 @newbeauty Beauty Awards.   The 16th annual Beauty Awards honors 395 of the best products and treatments over the past year, testing, investigating and reporting on the breakthrough innovations that earn a stamp of approval.   A huge thank you to the @newbeauty team and congratulations to the winners!
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8 days ago
EYE-Land life, as seen through the lens of @isclinical ️  An unforgettable few days at @fsoceanclub in the Bahamas, celebrating the launch of the brand’s latest innovation, GeneXC Firming Eye Gel. Brought to life by iS Clinical in collaboration with our US PR & Comms team, the trip was designed with intention and blended education and connection to deepen brand affinity and spotlight the exciting launch.A curated group of media joined us alongside founders Brian Johns and Alec Call, and iS Clinical Pro-Partner and expert esthetician @sooyoung, for a program designed to balance insight and downtime on Paradise Island.From a brand dinner with the founders and facial appointments with @sooyoung, to a cocktail-making class, the experience encouraged connection, recharge and drove meaningful engagement with the brand. Thank you for joining us @aprilfranzino, @ali.nicole, @rachel_lapidos, @tatianabido, @seanzucker, @blackbeatnik, @laurenbalsamo and @danielleknecole! Photography: @braxtong_photography
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EYE-Land life, as seen through the lens of @isclinical ☀️🌊   An unforgettable few days at @fsoceanclub in the Bahamas, celebrating the launch of the brand’s latest innovation, GeneXC Firming Eye Gel.   Brought to life by iS Clinical in collaboration with our US PR & Comms team🇺🇸, the trip was designed with intention and blended education and connection to deepen brand affinity and spotlight the exciting launch. A curated group of media joined us alongside founders Brian Johns and Alec Call, and iS Clinical Pro-Partner and expert esthetician @sooyoung , for a program designed to balance insight and downtime on Paradise Island. From a brand dinner with the founders and facial appointments with @sooyoung , to a cocktail-making class, the experience encouraged connection, recharge and drove meaningful engagement with the brand.   Thank you for joining us @aprilfranzino , @ali.nicole , @rachel_lapidos , @tatianabido , @seanzucker , @blackbeatnik , @laurenbalsamo and @danielleknecole !   Photography: @braxtong_photography
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9 days ago
Met Gala 2026 Recap  A round-up of the standout beauty looks from last night’s carpet, celebrating this year’s ‘Costume Art’ theme. From statue-like elegance to holographic, light-shifting skin, creativity took centre stage. Our clients worked alongside leading celebrity MUAs and hair stylists to bring these visions to life- pushing beauty in bold, modern directions. Here’s a look at our favorite moments. @sharkbeauty‍ ️ @emmachamberlain by @lilly_keys ‍ ️ @simoneashley by @peterluxhair ‍ ️ @nicolekidman & @sundayrose by @hairbyadir @biodance_official‍ ️ @georginagio by @patrickta @livingproofinc ‍ ️ Elizabeth Debicki by @djquintero
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Met Gala 2026 Recap ✨   A round-up of the standout beauty looks from last night’s carpet, celebrating this year’s ‘Costume Art’ theme. From statue-like elegance to holographic, light-shifting skin, creativity took centre stage. Our clients worked alongside leading celebrity MUAs and hair stylists to bring these visions to life- pushing beauty in bold, modern directions.   Here’s a look at our favorite moments.   @sharkbeauty 🧖‍♀️ @emmachamberlain by @lilly_keys 💇‍♀️ @simoneashley by @peterluxhair 💇‍♀️ @nicolekidman & @sundayrose by @hairbyadir   @biodance_official 🧖‍♀️ @georginagio by @patrickta   @livingproofinc 💇‍♀️ Elizabeth Debicki by @djquintero
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11 days ago
we have a community of talented beauty and lifestyle creators delivering high quality UGC content   the goal: to create hype and buzz for the launch of @typebea in @sephoracanada  how we did it: gifted ×250 beauty obsessed creators via our hyper segmented @communityxseen nano beauty creator network to create quality UGC across Instagram and TikTok  if you’re a beauty brand looking to work with authentic creators and drive advocacy at scale, head to communityxseen.com to see how we can help you achieve your goals  if you love creating beauty content and have 1K-100K followers, this is your sign to join @communityxseen and elevate your content creation game
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we have a community of talented beauty and lifestyle creators delivering high quality UGC content ✨   🎯 the goal: to create hype and buzz for the launch of @typebea in @sephoracanada   ✅ how we did it: gifted ×250 beauty obsessed creators via our hyper segmented @communityxseen nano beauty creator network to create quality UGC across Instagram and TikTok   💄 if you’re a beauty brand looking to work with authentic creators and drive advocacy at scale, head to communityxseen.com to see how we can help you achieve your goals   💌 if you love creating beauty content and have 1K-100K followers, this is your sign to join @communityxseen and elevate your content creation game
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13 days ago
Biodance made a splash in NYC last weekend  Our brand experience team brought the @biodance_official Jelly Serum Mist Pop-Up Truck to life, taking over Flatiron and SoHo for two days of hydrogel magic, with support from our influencer marketing team on creator content, and our PR& Comms team securing local calendar listings to drive consumer foot traffic. Guests stepped inside for an immersive skincare experience- testing the product live, discovering the brand’s glow-boosting favorites, capturing content and interacting with dedicated photo moments featuring the Collagen Peptide Jelly Serum Mist. Across both locations, the energy spoke for itself. Coming soon to other markets near you. Photography: @_julia__clark_
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Biodance made a splash in NYC last weekend 🇺🇸💦   Our brand experience team brought the @biodance_official Jelly Serum Mist Pop-Up Truck to life, taking over Flatiron and SoHo for two days of hydrogel magic, with support from our influencer marketing team on creator content, and our PR& Comms team securing local calendar listings to drive consumer foot traffic.   Guests stepped inside for an immersive skincare experience- testing the product live, discovering the brand’s glow-boosting favorites, capturing content and interacting with dedicated photo moments featuring the Collagen Peptide Jelly Serum Mist.   Across both locations, the energy spoke for itself. Coming soon to other markets near you.   Photography: @_julia__clark_
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15 days ago
Biodance takes NYC A month of special NYC moments with @biodance_official founder Mihwa Kim — sharing her personal journey, the story behind the brand, its hydrogel innovation, and what’s next.From intimate editor 1:1s held at @lysee.nyc to our masterclass at @wsanyc co-hosted with celebrity facialist @cynthiarivasskincare, our PR & Comms and Influencer Marketing team brought together industry pros, influencers and creators to meet with Mihwa and experience the brand firsthand, leading on both production and guest list management.Videography: @_julia__clark_
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Biodance takes NYC ✨ A month of special NYC moments with @biodance_official founder Mihwa Kim — sharing her personal journey, the story behind the brand, its hydrogel innovation, and what’s next. From intimate editor 1:1s held at @lysee.nyc to our masterclass at @wsanyc co-hosted with celebrity facialist @cynthiarivasskincare , our PR & Comms and Influencer Marketing team brought together industry pros, influencers and creators to meet with Mihwa and experience the brand firsthand, leading on both production and guest list management. Videography: @_julia__clark_
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15 days ago
Our design team created a series of campaign assets to support the launch of @biodance_official’s Jelly Serum Mist. Part of an ongoing body of work, this initial set of assets spans social and IRL marketing touchpoints- building a cohesive visual world around the Hydrogel Splash campaign. A sensory-first visual direction led the creative, with glossy textures, soft gradients and playful, inflated forms designed to feel as tactile as they look. Built to be scroll-stopping, with high-energy, ASMR-inspired motion bringing the Hydrogel Splash campaign to life.
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Our design team created a series of campaign assets to support the launch of @biodance_official ’s Jelly Serum Mist.   Part of an ongoing body of work, this initial set of assets spans social and IRL marketing touchpoints- building a cohesive visual world around the Hydrogel Splash campaign.   A sensory-first visual direction led the creative, with glossy textures, soft gradients and playful, inflated forms designed to feel as tactile as they look.   Built to be scroll-stopping, with high-energy, ASMR-inspired motion bringing the Hydrogel Splash campaign to life.
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15 days ago
To celebrate @vichyusa’s upcoming Collagen Specialist 16 launch and partnership with ambassador, @emilydidonato, our Brand Experience team and PR & Comms brought the energy of their Paris activation stateside- reimagined through an intimate, transportive dinner experience in NYC with editors and creators. From our partnership with Le Veau d’Or to every custom detail - bespoke menus, tailored tablescapes, branded touches, and a vintage-inspired setting - each element was designed to spark conversation, connection, and that signature Vichy glow. A night rooted in community, storytelling, and high-impact moments.
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To celebrate @vichyusa ’s upcoming Collagen Specialist 16 launch and partnership with ambassador, @emilydidonato , our Brand Experience team and PR & Comms brought the energy of their Paris activation stateside- reimagined through an intimate, transportive dinner experience in NYC with editors and creators.   From our partnership with Le Veau d’Or to every custom detail - bespoke menus, tailored tablescapes, branded touches, and a vintage-inspired setting - each element was designed to spark conversation, connection, and that signature Vichy glow.   A night rooted in community, storytelling, and high-impact moments.
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18 days ago
To celebrate Vasanta, the Ayurvedic season of spring centred around renewal, rebalancing and restoring natural radiance, @kamaayurveda partnered with our PR team to host a series of intimate experiences in London. Bringing together a curated group of high-reaching talent and key UK media, the brand hosted an influencer lunch at Harrods, led by newly appointed UK Ambassador @drpyal, followed by an exclusive press dinner at Tamarind Mayfair. At Somewhere Café, Harrods, guests were immersed in the brand’s Ayurvedic heritage through dosha-inspired drinks and expert-led education, with a focus on the hero Kumkumadi range. The dinner also previewed Kama Ayurveda’s 2026 innovation across skin, hair and body, reinforcing its position as a leader in Ayurvedic beauty.
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To celebrate Vasanta, the Ayurvedic season of spring centred around renewal, rebalancing and restoring natural radiance, @kamaayurveda partnered with our PR team to host a series of intimate experiences in London.   Bringing together a curated group of high-reaching talent and key UK media, the brand hosted an influencer lunch at Harrods, led by newly appointed UK Ambassador @drpyal , followed by an exclusive press dinner at Tamarind Mayfair.   At Somewhere Café, Harrods, guests were immersed in the brand’s Ayurvedic heritage through dosha-inspired drinks and expert-led education, with a focus on the hero Kumkumadi range.   The dinner also previewed Kama Ayurveda’s 2026 innovation across skin, hair and body, reinforcing its position as a leader in Ayurvedic beauty.
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22 days ago
When @allure asked a series of influential women about the lip combos that make them feel powerful, there was no surprise that @makeupforever ’s lip liners were at the top of the list. With nods from pop stars @dovecameron @reneerapp, Olympic gold medalist @sunisalee, celebrity stylist Shiona Turini and makeup artist @katiejanehughes alike, if you’re in pursuit of your most powerful lip look, take a page from their books with the brand’s iconic Artist Color Pencil and Artist Color Pencil Extreme. Thank you Annie Blay-Tettey and @allure for the feature
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When @allure asked a series of influential women about the lip combos that make them feel powerful, there was no surprise that @makeupforever ’s lip liners were at the top of the list.   With nods from pop stars @dovecameron @reneerapp , Olympic gold medalist @sunisalee , celebrity stylist Shiona Turini and makeup artist @katiejanehughes alike, if you’re in pursuit of your most powerful lip look, take a page from their books with the brand’s iconic Artist Color Pencil and Artist Color Pencil Extreme.   Thank you Annie Blay-Tettey and @allure for the feature🤍
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26 days ago
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