An unforgettable week for our Influential family. Thank you to everyone who helped us get here and supported this dream, it has been over a decade in the making. Never in my wildest dreams would I imagine this kind of response, here is a compilation of all the press across @wsj , @forbes , @usweekly , @adweek , and @adage from our @publicisgroupe acquisition announcement. The legend goes on.
Great seeing the original influencer and media mogul, @parishilton ❤️ at @lelepons and @guaynaa ’s wedding. To the bride and groom, amazing evening and words from your family and friends, congratulations🍾
The 2023 @forbes Top Creator List Launch was epic. Celebs, Creators, and CMOs all in one location to celebrate the evolution of the Creator Economy. Proud to partner with Forbes to help curate the most influential list in our space. #influential #forbestopcreators2023
My brother and I are excited to announce the launch of Le Château.
Separate from Influential, Le Château is a personal passion project to celebrate and connect the unparalleled community at the intersection of advertising, talent, and technology.
During Cannes Lions, we have taken over the French Riviera’s crown jewel estate @chateaulacroixdesgardes and we are transforming it into a private sanctuary for CMOs, celebrities, and creators. The goal is simple: bring together the people shaping culture and influence through curated experiences spanning AI, sports, media, and beyond.
For our inaugural year, we have partnered with @fanatics Advertising, Virtuosi League, and The @femalequotient .
@gormanjeremi , @nadine.dietz , @shelleyzalis , and @taliabendersmall are cultural powerhouses, and we could not imagine anyone better to help curate this experience.
We have secured the rights to this property for years to come as we build the new ecosystem to help companies and executives navigate the next era of ideas, creativity, and connection. There are 17 luxurious suites being filled by the biggest culture-makers in sports, music, and entertainment, and we are located 15 minutes from the Croissette.
Comment below and we’ll DM you more info on Le Chateau and the location.🥂
Huge thank you to Neal Mohan and Roger Goodell for inviting us to the home opener for the 49ers game yesterday. @chrisdetert and I had an unforgettable time at Levi’s® Stadium watching the last minute heroics to pull out the victory.
We’ve partnered with National Football League (NFL) since 2017 and so proud of the influencer work we do with YouTube TV, we are in the golden age of football 🏈!
Great to see our friends, @dhar.mann , @adamw , Kamal Bhandal, Damon Berger, @pierson , Kay Adams, and so many others that made it out for an epic afternoon. @influential_co
2025 is the Year of the Creator and during #CannesLions the epicenter was Influential Beach Powered by PayPal Ads! Over a billion followers represented on the beach last week via the most influential creators and celebrities on the planet.
-Forbes Top 50 Creator List Celebration
-Jason Derulo LIVE, Presented by TikTok
-Sunset Sessions with Anderson .Paak Presented by Discord
-The Big Brothers Big Sisters of America Changemakers Challenge Celebration, featuring a live performance by Busta Rhymes
Thanks to our phenomenal lineup of speakers, including Eva Longoria, Russell Westbrook, Jordan Chiles, Erin Andrews, Chad “Ochocinco” Johnson, Deandre Jordan, Amelia Dimoldenberg, Adam W., Jeffrey Katzenberg, Dhar Mann, Haley Kalil, and Hannah Stocking.
As well as top marketers from brands like L’Oréal, SEPHORA, Bank of America, Hilton, Lowe’s Companies, Inc., DoorDash, Ulta, Lyft, Tubi, Novartis, Marriott, Bacardi, LEGO, Molson-Coors, Mattel, YouTube, TikTok, and Adobe.
Special thanks to our title sponsor, PayPal Ads, our morning wellness partner, Barry’s, as well as our nightlife partner, Delilah The h.wood Group. And of course, huge thanks to our team at Publicis Groupe.
Alumni Little @ryandetert ’s journey with BBBS began at age 8 when his mother enrolled him in our program. Through the dedicated mentorship of his Big Brother Clayton, Ryan found his voice, confidence, and path to success.
Today, as founder and CEO of @influential_co , Ryan is paying it forward in a remarkable way. To celebrate our 120th anniversary, he has pledged $1 million to BBBS and invites industry leaders to join him in supporting youth mentorship through the Changemakers Challenge!
Click the link in our bio to join Ryan in championing the power of mentorship and help us write the next success story!#BiggerTogether #BBBSAlumniWeek
2024 was a YEAR! 🎥
Super Bowl
Ad Age Influencer Company of the Year
Birthday with the boys
PTTOW/Big Brothers Big Sisters
Cannes with Mom
Cannes with Luda
Fell in Love 😍 (with my GF, not Luda)
Influential Acquisition
Hamptons
NYC and LA Acquisition Parties
Interviewed Jerry Rice 🐐
Miami Beach House🌴
Heat game court-side with my little brothers
White House (2x)
2025 was clutch, let’s run it back. 🙌🍾🍻
Unforgettable day at the @whitehouse 🏛️ with @potus 🇺🇸. Thank you, Mr. President for addressing the creator community and welcoming us into the hallowed halls of democracy to discuss the future of our industry. Great conversation about mental health, AI, equitable pay, and our 250 Billion dollar burgeoning ecosystem. And a special thanks for including me in your IG post, you made my mama very proud:)
Words cannot describe this feeling… it has been a decade in the making. For me, the meaning of life is Creativity and Connectivity, doing something bigger than yourself that you could not do by yourself. 10 years ago, we assembled a team of tenacious dreamers, all with the same focus and dedication to build something that would forever change the creator economy.
Today, I am overjoyed to announce that we have taken the next step in our journey and have joined the Publicis family. Now, the largest influencer marketing company in the world is integrated into the world’s highest performing and most innovative holding company with a clear mission to evolve our industry using unparalleled data for our Fortune 1000 clients.
Thank you to everyone that helped us get here and those that will accelerate us into the future. A special thank you to everyone who believed in the influential vision from the beginning:
My Mom, Anita Detert ❤️
My brothers, Chris Detert & Chris Poydenis
and too many others to name.
Still in disbelief over the magic that was the TikTok Influential Awards, during the Cannes Lions International Festival of Creativity. Hot off the press, please check out our promo reel from this amazing event!!
On Tuesday, June 18th, TikTok and Influential recognized and honored a dozen exemplary brands, and their leaders, for their outstanding work on the TikTok platform. Alongside our awesome host, Josh Richards, fifteen of TikTok’s biggest stars were on hand and presented the following awards to these social media trailblazers:
The GOAT: National Football League (NFL) and CMO, Tim Ellis
Strong POV The J.M. Smucker Co. and CMO, Gail Hollander
The Drip: American Eagle Outfitters Inc. and CMO, Craig Brommers
Periodt: E.L.F. BEAUTY and CMO, Kory Marchisotto
Vibey: Unilever and CMO, Esi Eggleston Bracey
Fire: Ulta Beauty and CMO, Michelle Crossan-Matos
Sheesh: National Basketball Association (NBA) and CMO, Tammy Henault
Shooketh: Campbell’s and CMO, Linda Lee
Main Character: Nike and Head of Media of EMEA, Catherina Kowsoleea
Rent-Free: Hilton and CMO, Mark Weinstein
No Cap: DoorDash and CMO, Kofi Amoo-Gottfried
Green Flag: Chime and CMO, Vineet Mehra
A huge thanks to our wonderful partners at TikTok, especially the folks that truly made this possible: Melissa Yang, Kimberly Wu, Nina Skoko, Alexis Biegeleisen, and LuShuang Xu.
And a special thank you to our phenomenal partners: Adobe, Kantar, Smartly, our happy hour sponsor, GSTV and our media partner, Us Weekly!! We could not have done this without all of you!! 🙏
