Throwback to some incredible projects we worked on with
@thenewschool @parsonsschoolofdesign &
@newschoolperformingarts
Amidst the pandemic and rising concerns about the value of higher education, college enrollments declined. The institution wanted to instill confidence in the long-term value of attending The New School, especially for those interested in creative, artistic, and liberal arts. They reached out to us to direct and produce 2 narratives for their âAlumniâ campaign. Eager to empower the next generation of creatives, we highlighted the unique experiences and success stories of inspiring BIPOC alums
@lessievtrumpet @jesusrodolfoviola . Our 3rd narrative shed light on the College of Performing Arts innovative approach to higher learning.
Building on that success, we partnered again for their âLearn Something Newâ advertising campaign, showcasing the universityâs forward-thinking approach to critical issues like AI, representation & identity. đ¤ đ¨
Weâre proud to say both campaigns surpassed benchmarks and instilled confidence in prospective students!
Grateful for our fantastic team and the opportunity to work with such a forward-thinking institution. đâ¨
Co-Directors:
@faidoingthings @kristheunicorn
Executive Producers:
@faidoingthings @kristheunicorn
Creative Producers:
@asharris
Production Assistants:
@jacobbbetz softlumberjack
DPs:
@theesaif @brendan_babs Key
Grip: Carlos Reyes
@ac.papi @princehamadi
Electric:
@eli_kravetz.mov Sound:
@andrewkim.sound @rjellenberg
Post Team:
@Hpoststudio @jacob_riis_park
TNS creative team, professors & dean: Joanne DeCarlo, Alison Gragnano, Michael Fensom,
@jeongkilim @freesongsinger @matwiljazz @alliboomboom @kellerdog