New directing & editing work with @hellofresh@greenchef (Directors Cut). Swipe to the end to see some of my process and what goes into a shoot like this.
1. Project
2. BTS Radish Throw
3. Location Scout
4. 3D Build of the scene to help with blocking and lighting
5. 3D renders of the blocking and lighting I was looking for
6. Camera Fixed to Knife Shot
7. Knife Shot BTS
8. Pea Pour Shot
9. More BTS
10. Test video to help the team and I dial things in.
When someone hires me in any capacity, I go all in. I always want to improve and create the best thing possible - which usually means trying new things. It keeps things exciting, but also opens pandoras box of things to go wrong. That’s why I meticulously plan so things go smoothly as possible. This involves multiple software tools, test videos, and communication with every department. I make detailed diagrams, example imagery of things I do/do not want, test videos, and ask lots of questions. Above all, I do my best to hire the coolest people in town.
As a director, it’s not my job to dictate. It’s my job to set a direction for everyone to work towards. This forces me to fully understand the vision which allows everyone to do their thing. Nightmare shoots are the ones without a plan and a director who doesn’t know what they want.
Client: @Greenchef@Hellofresh
Agency: @good_conductcreative
Creative Director: @robbielew99
Production Co: @lumenati.co
Head of Production: @alexdeanrodriguez
Director: @fitzwander@radsconner
Producer: @acorn_oakleaf
Executive Producer: @cameronjgrimes
DP: @radsconner
1st AC: @ironsidemotion
2nd AC: @ben_zuckerman
Gaffer: @cgerdo
Key Lighting Grip: @glenyoshida
Key Rigging Grip: @thefirmgrip
PA: @mokhina_alimova
Food Stylist: @kimjknotts@hawkinsandcompany
Wardrobe/Props/Stylist: @wofela
Wardrobe/Props/Stylist Assist: @jessicaerinwillis
HMU: @liftedlillian
Chef Talent: @elchefecitosandoval
Box Opening Talent: @amberlynnashley
VO Talent: Glenn Steinbaum
Editor: @fitzwander
Colorist: @jonniesirotek
Post Producer: @allie_oneill_
Sound Mix: @keithwhiteaudio
BTS Photos: @rubenweaver
Cutting board + laser etch: @goldengraindesigns
Lumenati has been acquired. 🫵🏻 We’ve had an amazing 10+ years and look forward to growing our impact as a new global agency, Brand Revolution. Our commitment to local clients remains unchanged, and we are eager to serve a new international clientele with the same dedication. We’re going to miss being Lumenati. That shit was fun. Thank you for all the love you’ve given us and thank you for helping us build a truly authentic company. We’ll still be here for awhile and Lumenati Tattoo will ultimately retain the Lumenati brand. Not a complete goodbye, just a see-you-around. 🖤
Some promo content for @crb_recreation turned into these mini episodes for a "VHS Tapes" concept.. bite-sized stories with inspiring humans that pass through the @lumenati.co halls. Hoping to do some more in the future.
@jd.pruitt@fullmetalmary@fullofmicroplastics
Thanks for letting me capture a small part of your world.
