Posted @withregram • @srammtb This is the dream delivered.
Eagle Transmission is an approach to the mountain bike drivetrain that sets a new bar and new expectation as the realization of a first-of-its-kind approach to the whole system. What used to be a “drivetrain” is now a fully integrated and interdependent wireless transmission making setup mind-blowingly easy. It also delivers unprecedented strength, reliability, and durability. The need for adjustment has been eliminated. Eagle Transmission allows for the best shift under full load, even with the additional torque loads of E-MTB.
Head to the link in our stories to learn about Eagle Transmisson.
#SRAM #EagleTransmission
Posted @withregram • @rapha_n_america Rapha Presents Pace of Change, a film night in Boulder Colorado on May 4th at the Dairy Arts Center in the Grace Gamm Theater.
Pace of Change is a film about Peter Hogan, his struggle with addiction and how cycling transformed his life. The event is free of charge, but we're accepting suggested cash donations at the door that will benefit Opicure, a Non Profit Foundation focused on addressing opioid-related addiction and deaths. Visit the link in bio to RSVP today.
🎥: @kokody@lilahlou_@sheterdogan
Posted @withregram • @cyclesdevinci Like a chainsaw clearing a corridor, Steve Smith blazed his way to the top with a smile on his face and a fire in his heart. Just being near him made you want to ride. So, what if that spirit lived in the form of a bike? This is the story of a bike named Chainsaw. Made in Canada.
LET ‘ER RIP.
Link in bio to watch the full video 👆
#Devinci #DevinciChainsaw #LongLiveChainsaw
Posted @withregram • @mikerae.tv ⚠️ New director’s cut for @canadiantire ⚠️ Who would have thought the teenager building bikes in the dirty warehouse would be able to say those words. Canadian tire helped me pay for my very first camera when I was probably 14 and making silly edits with friends, what a ride (pun intended). Oh also, way higher res to watch if you follow the link in bio 🔗
Huge thank you to @picturelocked and @brynmccashin for working in some unconventional conditions during this one.
Director - Mike Rae @mikerae.tv
Producer - Adrian Chung @picturelocked
Cinematographer - Bryn McCashin @brynmccashin
Production House - @impossiblestudiosinc
EP: Marco D’angelo @zrkmarco
Client - Canadian Tire @Canadiantire
Producer - Kyle Wood
Project Manager: Alexa Margie
Art Director: Brendan Fisher @biffandbeans
Copy Writer: April Guamos
Management: Jeremy Perry
Management: Kaitlyn Smith
Management: Alexa Forsyth @alexa.forsyth
PM - Vlad Motorykin @vladmotorykin
1st AD - Sarah Kravetz @sarahkravetz
AC - Dan Poirier @danpoirier
Post House - Married to Giants @marriedtogiants
Editor - Scott Edwards @scottedwards.edit
Assitant Editor - Anu Chhetry @anuchhetry
VFX - Trevor Corrigan @tmcorrigan
Audio - @keithwhiteaudio
Color - Sam Gilling @sgllng
VTR - Michael Powell
Gaffer - Rory Sommerville @sommerview
Best Boy Electric - Parker Elgie
3rd Electric - Kiril Melamed @farsidekiki
Key Grip - Todd Thompson @filmstreet11
Best Boy Grip - Josh Ladouceur
3rd Grip - Sebastian Guizar
PD - Tatjana Green @greentat
Art Crew - @thisisbtyb@bartoszdeptuch
Waredrobe - Heidi Frontel @heidifrontel
MUA - Ray Allison @_rayakkison_
PA - Michael Race
PA - TJ Bruyea
PA - Randy Moore
Talent - NORRIS MCLEAN
Talent - LINDSEY LEGATE
Posted @withregram • @redbull only one thing to say right now: don’t look down 😅🤯🤩
📏: 2100ft above ground
🎈: world’s biggest hot air balloon
watch the full clip available on the ~link in bio~
#redbull #givesyouwiiings #bikesports #bikelife #hotairballoon #freestyle #bike #aerialsports #dontlookdown
Posted @withregram • @goodfortunecollective For as long as anyone can remember, physics has told us that Force = Mass x Acceleration. But with so much new technology in @sramroad Force AXS, it’s more than an update, it’s New Physics.
Force equals more of nearly anything you want to do with it, and then some. This campaign let us tout everything from specific technology improvements to general emotional benefits as a new equation for the future of Force, a future that’s more of everything riders want, and a memorable departure from everything they thought they knew about the equation of force.
Shoutout to @studiotendril for animating the vision, @zachrampen for transcending the edits, and @keithwhiteaudio for the mix that transports to another dimension.
