PETERMAYER

Most destinations tell you what to do when you get there. For the @petoskeyarea , we built around something deeper: how you feel when you leave. It’s the feeling of resetting your inner compass, no matter which direction it points. That truth now comes to life in a refreshed identity and a new campaign, “It’s Kinda Unreal.” The Petoskey Area’s next chapter begins today. Production Company: @picture.north Director: @martin.rodahl

Cheers to cold-blooded pet mommas. Our second spot for Quantum Fiber celebrates Iguana_Mama13, a pet owner just like any of us who surfs the web to find the finest fits for her somewhat unconventional but totally on-point pet. This little rhyme scheme was written and drawn in-house, but it took the directorial powerhouses at Terri Timely to bring Iguana_Mama13 from our minds to your feed. 🦎 -- Production: @parkpictures Director duo: Terri Timely @ian_timely @coreycreasey Music: @wearewalker_ Finishing: @artjail Editing: @exileedit Agency: @PETERAMAYER

Follow the snail to see how brands like @burberry , @rayban and @ffern.co are slowing down and immersing people in well-crafted brand worlds. These stories create emotional connection (and business results).

CCO Dave Damman captured this shot at the Zulu parade last Tuesday. Here’s what he had to say about street photography: “Vivian Maier, Gary Winogrand, Henri Cartier-Bresson, Gordon Parks, Diane Arbus—just some of history’s most celebrated and prolific street photographers. Capturing humanity in its most enduring and honest moments. Moments that are frozen for eternity, preserved for generations to come. Cartier-Bresson called it the ‘decisive moment.’ The split-second, spontaneous intersection of action, emotion, and geometric composition—the perfect, unposed, and uncropped, instant to click the shutter. It is a “simultaneous recognition” of an event’s significance and its visual form. Now with millions upon millions of images being captured by millions upon millions of cameras at any moment of the day, the ‘decisive moment’ has become that much rarer. There is no darkroom. There is no proof sheet to edit. Just an endless supply of iCloud storage. I wonder how many undiscovered “decisive moments” sit in those data centers, lost forever.”

How your email finds me on this Tuesday.

Here come the shoes. Shout out to all the Muses who have spent months creating custom shoes for tonight’s parade, including our own @lilbuggyshoes . After tonight, these coveted soles will be in the hands of grateful revelers. Just one of the ways that Carnival is about people giving joy to one another. #carnivaltime

Look, we aren’t here to judge. Congrats to the brands and agencies who had work in the Big Game this year. We cut together 60 seconds of the most joyful moments to celebrate our industry’s creativity on its biggest night. Which was your favorite? #thejoycut @highdiveus @breakingandenteringmedia @mothernewyork @special_group_us @bbdo @mccannnewyork @squarespace @anomaly @rgabydesign @qualitymeatscreative @ogilvy @vml_global @mcsaatchi_na @tbwachiatny @goodby_silverstein

Tyler Shough, the people’s rookie of the year. We’ve been with you since day one, @tylershough . From Shoughing with Falcons fans outside of the Dome to celebrating this much deserved honor. #shoughthefalcons

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Our CEO, Michelle Edelman, was quoted in @adage ’s 2026 Marketing Predictions, calling out a high-stakes tension this year: AI skepticism vs. the power of real-life fandoms and communities. As tech accelerates, the opportunity is clear: invest in what brings fans real joy, or pay the price of being seen as an outsider. Thanks to AdAge and Lindsay Rittenhouse for the conversation. Here’s to building brands that feel human in 2026. ✨

Best gift ever 😭⚜️ . . . Feat @ziggytheb3ast #neworleans #saints #falcons #nfl #atlanta

It’s Shough the Falcons week again. Fly those flags if you got ‘em. Let’s go 7-10, why don’t we? #shoughthefalcons #whodat