This year’s Super Bowl commercial isn’t just the ultimate showdown about the dumbest conspiracy in history….it’s 1000+ versions of it. Hundreds of jokes. Dozens of scenes. More celebrities than can ever fit into one commercial. Build your own version, right now, in the Uber Eats app.
Bradley Cooper or Matthew McConaughey? Football or Foodball? America’s favorite sport, or an elaborate ploy to sell food? You decide, once and for all. Build your own version, right now, in the Uber Eats app.
Uber Eats and Special U.S. are continuing their streak of award-winning storytelling in this new absurd campaign.
For anyone interested in the future of creativity, study what Uber Eats and their agency Special US are doing.
We sat down with Matthew Woodhams-Roberts, CCO and Partner at Special U.S., to give some insight to the campaign.
🏈🏎️ 12 Sports Clios!
FOOTBALL IS FOR FOOD - Uber Eats
GRAND CLIO - Football is for Food, Partnerships + Sponsorships
GOLD - Football is for Food, Film (Campaign)
GOLD - Century of Cravings, Film (61+ Seconds)
GOLD - Football is for Food, Copywriting
GOLD - Football is for Food, Brand x League
SILVER - Football is for Food, Creative Effectiveness
SILVER - Football is for Food, Direct
SILVER - Football is for Food, Integrated
FASTEST RACING ON EARTH - FOX Sports
SILVER - Film: 31-60 Seconds (Campaign)
SILVER - Film Craft: Editing (Campaign)
SILVER - Film Craft: Copywriting (Campaign)
BRONZE - Branded Entertainment/Content: Athlete Storytelling
We did it! To everyone on this joyful, slightly crazy, incredibly rewarding and beautifully Special journey with us: thank you. We would never be here without your belief and bravery ♥️
And a particularly big thanks to @adweek and @brittaneykiefer for such a wonderful article - we appreciate this acknowledgement so much
NFL star Aidan Hutchinson’s job is to make quarterbacks uncomfortable. But earlier this year, we partnered with @hanes to turn the tables on him. Keep an eye out for the work during Amazon’s Thursday Night Football.
As part of Marvel’s Deadpool VR game launch on Meta Quest, Deadpool sent influencers a duct taped trash bag full of crap, because that’s what those slop-lovers crave. Mmmm 🫦
This bag of garbage contained everything a VR gamer needs to put themselves inside Deadpool (yes, our campaign line is “Put yourself inside me”):
– a balled up letter insulting the recipient
– a suggestive sweatshirt they could never wear in public
– a gunpowder-scented candle for “ambiance”
– a plush katana for legal department-approved violence
– a Meta Quest doodled on by Deadpool
– and NYCC pins for something they could sell on eBay
If you’re reading this you likely weren’t influential enough to get a garbage kit. So please enjoy these premium visuals instead, then go out and put yourself inside Deadpool.
