R/GA by Design

For nearly 50 years, R/GA and its clients have redefined industries — from film to the internet and the spaces in between. Now, for the first time ever, that pioneering history is yours to own. We’re proud to announce the official release of R/GA By Design: Revolutionizing Film, the Internet, Social and Beyond, via Rizzoli New York—a 400 page book chronicling R/GA’s prolific legacy. Digging deep into our archives with interviews with Bob, past and present R/GAers, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, R/GA By Design showcases some of R/GA’s proudest moments. A celebration of decades of creative innovation and a look towards the future. Join us for a special evening at @rizzolibookstore with Founder & Chairman Emeritus of R/GA, Bob Greenberg, Global CEO, Robin Forbes, Chair & Global Chief Creative Officer, Tiffany Rolfe, @thewebbyawards , and designer, author, and educator, Debbie Millman, in celebration of the launch. Link in bio. Bottom photo credit: Gerhard Gscheidile

R/GA’s first-ever book, R/GA By Design: Revolutionizing Film, the Internet, Social and Beyond, is now available for pre-order via @rizzolibooks . 400 pages. Countless memories. The story of R/GA is yours to own on April 28. Link in bio. Photo credit: Gerhard Gscheidile

This week marks a significant moment in our journey and a historic first for R/GA. We are proud to share that we’ve officially acquired the AI system design and development studio Addition. Founded by Paul Aaron and Rick Barber, and built from the ground up as an AI-native company, Addition have created innovative AI solutions for many of the world’s leading brands, including Google, Unilever and Amazon. Bringing their expertise and talent into R/GA means we’ll have even greater access to leading AI-enabled processes, blueprints, and services - accelerating our ability to deliver personalized, adaptive and effective creative experiences for clients. Since becoming independent, we’ve been rapidly writing R/GA’s new story - setting out our ambition to be the leading creative innovation company for the Intelligence Age. And this strategic move, powered by our new Innovation Fund, represents a significant investment in the new kinds of talent and AI-enabled capabilities we believe will shape the future. We are delighted to welcome the brilliant Addition team into the R/GA family, as our first ever acquisition.

R/GA and Google debuted an experimental film using Google’s generative video model, Veo, featuring luxury brand Moncler. From the Mountains to the City marks a leap in generative AI—showing Veo as a true creative partner. Completed in ~four weeks, the team used thousands of generations to ensure product consistency in complex cinematic environments. The tech has come a long way. Is the film perfect? No. Is it impressive? Absolutely. Curious how we made it (spoiler: many hours, many brains, and a custom tool)? Or want to experiment yourself? Reach out—we’d love to chat.

Commerce has changed. Again. From TikTok to Temu, AI to Amazon, the way people discover, evaluate and buy is shifting faster than most brands can adapt. It’s about moments, mindsets and micro decisions. To empower marketers not just to catch up, but leap ahead, R/GA surveyed more than 8,700 consumers across 13 global markets. The result? A fresh take on the future of commerce – and the emotional, cultural and technological forces reshaping it. Navigating the New Era of Intelligent Commerce distills our global findings into a practical, integrated framework for building Adaptive Commerce experiences in the intelligence age. Download the complementary full report at rga.com/commerce-report via link in bio.

To help mark R/GA’s new era as a privately-owned independent company, our Studio team created an AI-powered introduction of what’s to come. So please enjoy a word - throughout the decades - from our Founder, Bob Greenberg. And read more about how Eli Mavros, Group Creative Director, and the team leveraged @runwayapp , @topazlabs , @elevenlabsio and other innovative, creative tools and new technologies to create this film at the link in our bio.

Today we announce that for the first time in 30 years, R/GA will become independent again. Unburdened by the traditional holding company model. Unleashed to achieve ambitious new goals and to explore the unlimited creative possibilities of what this new intelligence age will bring. Who we are isn’t changing. We will always be a creative innovation company that is focused on making more valuable experiences for people. But how we do it, and the experiences we create, will change. Read more about our next chapter on rga.com Unstoppable since 1977. Un/held since March 1, 2025.

Last year, our long-time partners at Google came to us with an important challenge: How do you drive brand attribution for Google’s most innovative feature of the year, when it will be launched as a native feature in marketing Google doesn’t own? Circle to Search is an AI-enabled innovation that allows people to search anything on their phone with a simple gesture. There was one problem, the feature was designed to blend in. Meaning there was no way Google would get the credit, when promoted in partners global marketing materials or product demos. The solution? Bring the brand into the interaction itself. So, every Ad becomes an Ad for Google. With Google, we leveraged the brand’s most recognizable global equity (the four colors) and then connected engineering and marketing together as one branded gesture. Ensuring no matter the partner who was leveraging the new feature, Google would always get the attribution through the subtle use of their most iconic colors. All the credit, in every environment. More to come... Thank you to our incredible Google partners for inviting us to collaborate on this. And the thinkers and makers at R/GA who brought this to life.

Behind some of the world’s most innovative brands is Dany Garcia, the Founder & Chairwoman of The Garcia Companies, a holding company with a diverse portfolio of enterprises, including R/GA clients ZOA Energy, the UFL and XFL. This past weekend, Dany was recognized as the 2024 ADCOLOR | ADWEEK Beacon Honoree, an award that celebrates leaders who use their platform to advance diversity, equity and inclusion. As R/GA has worked with Dany, her team and businesses on a range of Brand Design projects in recent years, our teams have witnessed firsthand how she is redefining the business or sports and entertainment; and doing so with an unrelenting focus on DEI. Congratulations on this most-deserved recognition, Dany!

Your new favorite song is here. 🎶 “It’s a tax break…up.” 🎶 R/GA has partnered with Intuit TurboTax for their newest ad campaign highlighting an exciting fall promotion designed to encourage people to “break up” with their old way of doing taxes and switch to a TurboTax Live Expert. We teamed up with actor and comedian Adam Devine for this 90s R&B inspired song on why now is the perfect time to break up with your old way of doing taxes. Give it a listen and we guarantee you’ll be singing along.

🚨 POLL ALERT 🚨 Who do you think should get the password to our IG account and have full reign to create the most mayhem:

Athletes Win On Air. As the world’s greatest athletes took to Paris, R/GA helped Nike reintroduce Air as the pinnacle of performance innovation. Our work on Win on Air involved narrative development, social production, and delivering at scale across football, basketball, and running spaces. A collaboration that underscores our ability to amplify Nike’s bold new brand statement and focus on impactful product storytelling. . . . Nike x R/GA | Product and Brand Innovation 23 years in the making