#BadBunny’s unforgettable #SuperBowl halftime performance is still echoing in our hearts, a powerful reminder of how music can introduce new rhythms while speaking the universal language of love and unity. For Nour Tayara (@nourness ), that same philosophy guides the way he’s introducing @aoramakeup to the world 💄 Discover more about Tayara’s vision for the brand and what it meant to be part of such a monumental moment.
Photos courtesy of @aoramakeup
Makeup: @jennartist@erinwaltersmua
We’re friends by now, so step in!
Conoce la casa de @nourness , our founder. We thought Nour was colorful, then we saw where he lives… 🏡
Our first anniversary is coming and we’ve been having a blast together, so we thought… es tiempo de que conozcas el mundo de AORA más de cerca.
From Beirut to CDMX, Nour take us on a tour full of stories, art and joyful maximalism.
En esta casa happens a lot of the thinking and dreaming behind AORA colorful force of change.
You can also get a peek of Omar, a big fan of naps in the bluest carpet!
Creative Direction, Photography & Editing: @marfilu
Interiors: @nourness
Art on walls: @artqueerhabibi@raphaellemacaron@nelsonmoralesmx@gudino.a
Deco: @haydesign@originario.originario@lordagsondag@momadesignstore@mestizmx@diptyque
Furniture: @__azotea@paperloungeuk
You’ve got mail 💌 Nour Taraya (@nourness ), the founder of Mexican brand @aoramakeup , celebrated Mexican Independence Day for a whole week. It all started with a dinner where both chiles en nogada, a traditional dish highlighting the colors of the Mexican flag, and the brand’s 100-percent plastic-free lip liners were on offer. 🇲🇽 How he got ready—including more of his plastic-free recs—at the link in bio.
Inicia Update!!
Un mes después… and INICIA is everywhere. 👀✨
This glow primer makes us proud.
Ok so the formula is spectacular, 2 years in the making. The packaging is a feat in itself. Then came the friends of our brand that made us famous! I meaaaaan! Forever grateful for @charlotteparler@katiejanehughes@kirbiejohnson@daisebedolla@kateydenno , you made INICIA go absolutely viral.
Used under moisturizer, mixed with foundation, as spot highlight, body glow, everyday glow.
On all skin types.
Todas las edades. Todos los géneros.
INICIA sold out. Then sold out again. Y honestamente? We’re still trying to catch up.
Las buenas noticias: more inventory is coming, new sizes are coming, and we truly believe this is just the beginning.
Gracias por hacer a INICIA el glow que todxs quieren.
#aoramakeup #viralmakeup #founderlife
Some of your beauty products are not recyclable, regardless of their claims. Nour Tayara, Founder of AORA Mexico, is here to explain why ♻️
#sustainability #plastic
File under: Happy.
That emotion can be fleeting, momentary. Yet that day with flowers, meeting lovely lovely people who took time out of their day to come meet me and discover @aoramakeup ..
Smiling felt real and genuine.
But also, flowers make people happy. Don’t we all know that?
Thanks @wordysoph for being the best and catching the smile!
Bisous!
#flowerstagram #flowersmakemehappy
This week, we’re joined by Nour Tayara (@nourness ), founder of AORA Mexico (@aoramakeup ) and a beauty industry veteran on a mission to make beauty plastic-free.
In this episode, we talk about sustainability, waste, and overconsumption in the industry through the lens of Nour’s nearly 20 years at L’Oréal. Listen at the link in our bio 🌿
#aoramakeup #aoramexico
Yes you, looking at you.. 👀👀👀👀
If it ain’t broken, don’t fix it? Darlings… it is very broken! And we better start fixing it!
Thanks to our partners at @repurpose_global@credobeauty@anniejackson_shopgirl who have made of making beauty better, an actual business model!
And everyday inspired by brands and founders making a real difference and caring to educate and make a change! @charlotteparler@dieuxskin@laney@saiebeauty
Together, we can make a negative impact.
#earthday #plasticcouldnever #plastics #founderjourney
“Buy one, get one free”… or fix the problem? 👀
En AORA, escogimos algo más: Buy 1 → Remove 9x the plastic. Por cada producto que compres, we fund the removal of 9 times its plastic equivalent through our partner @repurpose_global .
What that looks like: Ocean-bound plastic recovered. Waste that wouldn’t be recycled, actually being dealt with.
Nuestro programa en Colombia—Ciclo Nuevo, con Botellas de Amor ayudan a recuperar y a darle un nuevo propósito al plástico that would otherwise end up… everywhere.
Porque la verdad es: beauty didn’t just create products. It created waste.
We chose to close the tap on plastic in everything we make. Now it’s time to start cleaning up what’s already out there.
#AoraMakeup #rePurpose #Recycle #PlasticFree #PlasticNegative
