Today we announce one of the largest plastic recovery efforts in history.
Together with a coalition of brands, rePurpose has removed 100 million pounds of plastic from oceans, rivers, and ecosystems.
That’s higher than Mount Everest.
Powered by 500+ brands.
Enabled by 11 global impact partners.
Made possible by 2,300+ waste workers.
One shared belief, that action can’t wait.
This milestone wasn’t powered by mandates.
It was powered by choice.
This is what collective action looks like. 💙
Every logo tells a story 🌍
When you see the rePurpose verification badge, it’s more than just a logo, it’s proof that companies are taking real, measurable action against plastic waste.
Together with our partners, we’re recovering millions of pounds of plastic, supporting thousands of waste workers, and building a more sustainable future.
Keep an eye out for our logo on your favorite products! It’s one small mark that signals a big impact.
#SustainableBrands #ShopSustainably #PlasticRecovery #rePurpose #PlasticAction #ShopWithPurpose
When was the last time you bought a bottle of dish soap and thought about where it would end up?
Probably never. That’s by design.
Most household products are built around one goal: convenience. Plastic jugs are cheap to make. Disposable wipes are easy to grab. Single-use everything is built into the system.
But the products you use to clean your home are quietly polluting someone else’s, ending up in landfills, waterways, and the communities least equipped to deal with it.
The 7 brands in this carousel are doing it differently.
Follow @repurpose_global to discover more brands taking real responsibility for their plastic footprint.
Every brand featured is a verified rePurpose Global partner, which means every purchase helps recover plastic waste from nature.
Happy Mother’s Day to every mom who shops with purpose!
Follow @repurpose_global to discover more brands taking responsibility for their plastic footprint.
It’s the everyday habits that make the biggest difference over time. From reusing what you already have to being more intentional about what you buy (and how you dispose of it), it all counts.
Start with one swap. Stick with it. Then build from there.
Which of these are you already doing, and what’s next?
Five projects. Five milestones. Millions of pounds of plastic kept out of nature.
But the numbers only matter because of the people behind them: the waste workers, the local partners, the communities, and our 500+ brand partners who have made this possible.
Follow @repurpose_global for more stories from the front lines of plastic action.
This Earth Month, @saiebeauty and @sephora launched Planet Beautiful: a collective initiative bringing together 12 beauty brands to fund global plastic recovery systems.
But this isn’t just a 3-day activation. The 12 brands are collectively targeting 1.2 million pounds of plastic recovered in 2026.
This is where the industry is heading. From individual efforts to shared systems that connect consumer action to real, measurable impact.
Follow @repurpose_global to discover more brands taking real responsibility for their plastic footprint.
One day isn’t enough. Real impact is a daily practice.
To the 500+ brands choosing action over optics. To the waste workers doing the hardest, most essential work. To every person who believes a circular future has to be a just one.
Thank you. We couldn’t make an impact without all of you.
Something is about to change along Karnataka’s coastline.
A step toward restoring balance.
A commitment to doing better, at scale.
This Earth Day.
Stay tuned.
#EarthDay #KarnatakaCoast #CoastalChange #RestoreBalance #SustainableFuture
Coastal regeneration, Blue ecosystem revival, Scalable conservation, Earth Day, Karnataka Coastline
This earth month, @grovecollaborative is showing what it really looks like to take plastic action
By shining a spotlight on Plastic Neutral certified brands to launching a collection rooted in community and Colombian artistry, they are giving shoppers a dedicated space to choose products that give back
We’re proud to partner with brands who go beyond the label.
Shop Grove’s plastic neutral Collection at our link in bio and follow us at @repurpose_global to discover more brands taking responsibility for their plastic footprint.
The planet doesn’t need attention for one month. It needs action every day.
And behind some of the brands you buy from, are ones that have been showing up long before April, funding verified plastic recovery in the communities hit hardest by pollution and creating real jobs for waste workers who show up every single day.
This is real impact, and it’s happening right now.
Follow @repurpose_global to discover more brands taking real responsibility for their plastic footprint.
