Braden Parker—the charismatic new CEO of Westbeach (
@westbeach79 )—grew up in Cochrane, Alberta, a small town of fewer than ten thousand, obsessed with the Titanic, dinosaurs, and building lemonade stands with his siblings. Raised by two teachers who believed in curiosity and going after what you want, he learned early that imagination and possibility are compasses.
When his dad earned a sabbatical at
@Stanford , the family moved from the Prairies to Silicon Valley, where Braden’s world opened wide: multicultural families, friends whose parents were shaping the future at places like
@Netflix , and the first spark of realizing you could design your own life, if you were willing to build it.
That instinct weaved through everything he did as a snowboard coach for kids, student at
@UBCSauderSchool , door-design entrepreneur, a stint in real estate, experiments with cricket pasta and a luxury toothbrush concept. Then he landed on
@Cascadesigns , the footwear brand he co-founded at 26 with Kevin Reed. Braden worked his day job and flew to China on vacation days, walking factory floors, learning cross-cultural communication, and trying to create the perfect everyday shoe. Seven years later, he exited Casca at 32, stepping into an identity shift he unpacked while backpacking through East Africa.
Now Braden is in his next era: reviving Westbeach, an iconic brand rooted in community, quality, and culture. It’s set to be a third space with a mini-pipe, coffee bar, product, and a small but mighty team building its new chapter with real care.
I truly enjoyed getting to know Braden these past few months. This is a conversation about possibility, reinvention, realism, and knowing when a door is no longer the right one—and the courage it takes to begin again when the legacy is bigger than you.
Much love,
May
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