Lately I’ve been thinking a lot about why certain projects feel so good when you look back on them.
These clips are just some tiny moments from a recent commercial campaign (releasing soon) with literally a few seconds here and there, but they hold so much of what made this project special for me.
It wasn’t just the shots.
It was the people.
Having a DP and camera op I trust.
Working with real athletes who actually live this world.
David helping everything run smoother than it ever could have otherwise.
JP absolutely going f*ckin’ crazy in post (like this guy is insanely talented)
I’m realizing more and more that the best work I’ve ever made came from not trying to do everything myself.
When you bring the right people into the room…
When everyone is really good at what they do…
When you trust each other…
The work gets better.
And honestly, the whole experience gets way more fun.
Just sharing a few of my favorite little moments here.
Full campaign coming soon.
If you’re building something, don’t do it alone.
Director & Creative Director: @kyleloftusstudios
Director of Photography: @enmanuelzabala18
Photographer: @kyleloftusstudios
BTS & AC: @cinematicframesstudios
Editor: @_jpsinger
Athletes:
@Luc1s@Keyfitness_jr@_thededication
What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade?
It’s not just about making the coolest content. It’s about solving problems and creating real results.
Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client.
Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again.
Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it.
🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟
Client:
@gatoradeja
@gatorade
Agency:
@nobox
Production Company:
@kyleloftusstudios
Athletes:
@original_ants
@wayne_jumpsquad8
Production Crew:
- Executive Producer: @hellokyleloftusstudios
- Director: @hellokyleloftusstudios
- Producer & Assitant Director: @christophergote
- Director of Photography: @hellokyleloftusstudios
- Camera Operator: @enmanuelzabala18
- Photographer: @hermaximo
- Key Gaffer: @dp_ot
- Hair & Make-up: @nataliermua
- Wardrobe Stylist: @kellielynndreher
- Prop Stylist: @mickeymcclain
- Production Assistant: @dreamersplayground.co
- Driver: Keyonn Golden
Post Production Supervisor: @kyleloftusstudios
- Editor & Colorist: @_jpsinger
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🚨 New Jeremiah's commercial is out.
Mother's Day. New cheesecake. 40 seconds to tell the whole story.
This one was different for me.
I've shot a lot of narrative stuff: docs, short films, dialogue-heavy pieces. And I've shot a lot of commercials. But honestly, most of my commercial work has leaned on visuals and voiceover to carry the weight.
This time there was no VO. No safety net. Just real people, real moments, and 40 seconds to make you feel something and want the product.
That's the part most people don't see.
You've got less than a minute to land a theme, sell a product, earn an emotion, and make someone actually care. And before any of that, there's the concept, the script, the shot list, the storyboard, casting, crew, schedule, the shoot, the edit, color, sound, music.
40 seconds takes a lot of people doing their job really well.
Huge thanks to the team on this one.
Really proud of where it landed.
Client: @jeremiahsitalianice
Director / DP / Producer: @kyleloftusstudios
Camera Operator / Key Gaffer: @enmanuelzabala18
1st AC / Gaffer: @arenrosalesfilms
2nd AC: @leilajolene
2nd Camera Operator: @christophergote
3rd Camera Operator: @cinematicframesstudios
Boom Op / Sound mixer: @ljrichner
Hair & MUA: @dorkajjones
Editor: @lobo__films
Colorist: @colorsbythanush
Actors & Actresses:
@christopher.deale.official & family
@natalia.louise.official@brianajonette
🚨🚨🚨 NEW Documentary OUT NOW !!!! Beyond the Diagnosis: The Lindsey Rambo Story
This is more than a documentary, it’s a testimony of perseverance, faith, and hope.
Working on this documentary changed the way I think about hardship, purpose, and what it really means to live with hope. Lindsay lives with a rare inherited retinal disease and is legally blind — yet she’s run marathons, written books, raised a family, and continues to pursue life with a level of joy, resilience, and faith that honestly humbled me.
Her story isn’t about what she’s lost.
It’s about what she’s chosen — optimism over fear, faith over bitterness, and perseverance over limitation.
This film was made possible thanks to Opus Genetics, who trusted us to tell this story and are committed to people, research, and real human stories.
Lindsay’s progress in the study shows what’s possible for others still seeking answers and treatment.
There’s faith woven throughout this story… not forced, not performative but lived. Faith that carries you through uncertainty. Faith that allows you to keep moving forward even when the path isn’t clear. Being part of a project that quietly points back to God, while honoring science and medicine, is something I’m deeply grateful for.
For fellow creatives: this documentary is also proof that meaningful work exists. There are brands like Opus who want to tell stories that matter and are willing to invest in them.
This film is for anyone facing uncertainty.
For families navigating rare disease.
For creatives searching for meaningful work.
And for anyone who needs a reminder that hope is still very real.
The full documentary is out now.
Link in bio.
Client: Opus Genetics
Director: @kyleloftusstudios
DP: @kyleloftusstudio
Key Gaffer / Camera Operator: @enmanuelzabala18
Editor: @_jpsinger
This wasn’t a job.
It was an investment.
From the outside, this looks like a finished commercial.
A clean, polished final product.
But behind it?
This was one of the most demanding projects I’ve taken on.
I handled:
- creative development
- directing
- cinematography
- casting
- shot design
- production logistics
And the timeline?
Honestly… it didn’t make sense.
It was extremely tight.
The kind of timeline most people would pass on.
But I didn’t take this project to play it safe.
I took it because I believed in what it could become.
So instead of cutting corners…
I doubled down.
I brought in people I trust.
People who are exceptional at what they do.
People who care about the details.
And I didn’t approach this thinking:
“How much can I make from this?
I approached it as:
“How good can we make this?”
Because the reality is…
If you want to work with better brands…
you have to show better work.
And sometimes that means:
- taking on more responsibility
- making less in the short term
- investing back into the craft
This project was exactly that.
And it paid off.
Not just in the final product…
but in what it represents moving forward.
Grateful for:
- the client trusting me
- the crew bringing everything they had
- the talent showing up with energy and intention
This was a team effort.
And I’m proud of what we created together.
More from this campaign to come.
If you’re building something…
stop asking “what’s the easiest route?”
Start asking:
“What puts me in the next room?”
That’s where things change.
Client: @coldstreamclear
Production Crew:
Director / DP / Producer: @kyleloftusstudios
AD: @leilajolene
Camera Operator / Key Gaffer: @enmanuelzabala18
Photographer A: @thetanvo_
Photographer Assistant: @kai.pds
1st AC / Gaffer / Grip: @arenrosalesfilms
G&E: @baileywmcdonald
G&E: @cinematicframesstudios
Production Design / Product Stylist: @laugimtt
BTS Photo & Video: @jasonchannel_
Cast:
@druesparker@sebastian.lga@nassersalmulla@katealyse@rosangelacimino@brianna.maynardd@merhoodjie@michelle__hardy
Most creators think a “project” starts when the cameras turn on.
That’s usually where the problems start.
This campaign with Back Nine Retreats started in July of 2025.
The first home we filmed was in September 2025.
The second home wasn’t ready until January 2026.
Which meant the final hero commercial for the brand — the piece that acts as their digital business card — couldn’t even be assembled until months later.
And that’s the part most people don’t talk about.
Great production work isn’t just about cameras, lighting, or directing.
It’s about thinking in timelines most creators aren’t prepared for.
Understanding the end result.
Then reverse-engineering everything required to get there.
Locations.
Construction timelines.
Talent.
Travel.
Crew.
Budgets.
Assets.
Every decision you make early either protects the final product…
or quietly sabotages it and your bank account.
When you’re producing work for brands selling luxury experiences, there’s no room for shortcuts.
The homes.
The atmosphere.
The feeling.
Everything has to align with the level of experience they’re promising.
And that only happens when the production strategy is built with the long-term vision in mind.
This project took almost half a year from our earliest conversations to the final deliverables.
But that’s sometimes the reality when you’re building something meaningful with a brand.
Not every project is supposed to move fast.
Some of them are meant to be built carefully.
Brick by brick.
Shot by shot.
Moment by moment.
Proud of my team for the patience, planning, and precision it took to bring this one to life.
If you’re building a creative business, remember this:
Your job isn’t just to make beautiful videos.
Your job is to design productions that actually work.
For the client.
For the brand.
And for the long-term health of your business.
Client: @backnineretreats
Production Crew:
Director / DP / Producer @kyleloftusstudios
Drone Pilot / Camera operator: @alexnhiscamera
Camera operator / Steadicam Op: @enmanuelzabala18
Editor / Colorist: @cinematicframesstudios
BTS Photo/Video: @dreamersplayground.co@meta@meta.ai
🚨🚨🚨 NEW MUSIC VIDEO OUT NOW!
And this… is what directing a real music video actually looks like.
Not just hitting record.
But building something meaningful from the ground up.
Pitching the concept.
Planning the production.
Traveling to Nashville.
Finding the right actors.
Building the right crew.
And working together to bring a story to life with intention.
Because the best projects aren’t just visuals, they’re stories that mean something.
“Deep” by Blackstone Cherry is a story about love, loss, and faith in the face of tragedy… and the hope that can still exist even in the darkest moments.
It was truly an honor to help tell a story like this. These are the kinds of videos that can reach people at the exact moment they need it most.
Stories like this have the power to encourage, inspire, and remind people they’re not alone.
In this carousel, I’m sharing a few of my favorite moments we were able to capture while bringing this project to life.
Huge gratitude to Blackstone Cherry for trusting me with a song and video this meaningful, and to the incredible cast and crew who helped make it possible.
The full music video is out now.
Go watch it.
Share it.
You never know who might need to see this story today.
Band: @blackstonecherryofficial@BSC Digital
Production Crew:
Producer: @kyleloftusstudios
Director: @kyleloftusstudios
Director of Photography: @enmanuelzabala18
BTS and Production Assistant: @im__thinking_
Editor and Colorist: @_jpsinger
Talent:
@_brian_seth (father/husband)
@gabrielaadenardo (mother/wife)
Leo Denardo (child actor)
🚨🚨🚨 NEW MUSIC VIDEO OUT NOW with @blackstonecherryofficial !!!
You can’t fake storytelling like this.
Not with flashy edits.
Not with effects.
Real storytelling comes from intention.
Planning the shoot.
Finding the right actors.
Building the right crew.
Executing the vision with care.
Directing “Deep” by Blackstone Cherry was an opportunity to tell a story about something real.
Trauma.
Love.
Faith.
And the strength it takes to overcome darkness.
It was truly an honor to help bring a story like this to life, but also a responsibility. Stories like this carry weight. They have the power to reach people in moments when they need hope the most.
These are the kinds of films that can change lives, restore faith, mend relationships, and remind people they’re not alone.
And that’s what makes them timeless.
Huge thank you to the guys in Blackstone Cherry for trusting me with something this meaningful.
If you haven’t watched the full video yet, I hope you will.
You can find it now on the official Blackstone Cherry YouTube channel.
Band: @blackstonecherryofficial
Production Crew:
Producer: @kyleloftusstudios
Director: @kyleloftusstudios
Director of Photography: @enmanuelzabala18
BTS and Production Assistant: @im__thinking_
Editor and Colorist: @_jpsinger
Talent:
@_brian_seth (father/husband)
@gabrielaadenardo (mother/wife)
Leo Denardo (child actor)
NEW Documentary OUT NOW: Born to Dance | @marleehightower
I didn’t get paid to make Born to Dance.
No retainer.
No invoice.
Just a story that deserved to be told.
@marleehightower has danced across the world.
Red Bull athlete.
Commercial sets.
Music videos.
Big stages.
But what moved me wasn’t the résumé.
It was her obsession.
Her discipline.
Her refusal to live half in.
Watching her train, rehearse, push through exhaustion…
it reminded me why I started creating in the first place.
This documentary wasn’t a client project.
It was a reminder to myself:
If I want to direct meaningful documentaries…
I need to make meaningful documentaries.
No one hands you the career you want.
You build it.
Brick by brick.
Frame by frame.
As a filmmaker and creative entrepreneur, it’s easy to chase the next paying gig.
But sometimes the unpaid passion project is the thing that attracts the paid purpose-driven work.
This is the kind of storytelling I want to do more of.
Stories about people who live with intention and purpose.
Who bet on themselves.
Who turn obsession into art.
If you’re a filmmaker, videographer, or creative entrepreneur trying to design a life around your passion…
This is proof it’s possible.
Is it easy? No.
But neither is staying stuck.
The full documentary is live on YouTube.
Go watch Born to Dance.
Link in bio.
