A little behind the scenes from a product ad for @dire_designhaus šŗ
There is so much you can do with just a blue/green screen and some creative thinking.
For this ad I really wanted to highlight the waterproof material and went for a dark and stormy environment to showcase the product features.
I used a spray bottle and a handheld @nanlite_global on the āstormā effect to recreate a practical feeling thunderstorm with rain.
#videography #videoeditor #productcommercial
Super fun spec ad edit and voice over I did recently. This footage was already made into a different ad so I had a lot of fun trying to create a completely different look and feel.
What do you guys think?
Huge shoutout to @lobo__films for providing the raw footage. I also used tons of SFX from his āSounds From The Denā sound pack in the audio design (highly recommend picking it up).
#videoedits #videoediting #videoeditor #davinciresolve #filmmaking
Lately Iāve been thinking a lot about why certain projects feel so good when you look back on them.
These clips are just some tiny moments from a recent commercial campaign (releasing soon) with literally a few seconds here and there, but they hold so much of what made this project special for me.
It wasnāt just the shots.
It was the people.
Having a DP and camera op I trust.
Working with real athletes who actually live this world.
David helping everything run smoother than it ever could have otherwise.
JP absolutely going f*ckinā crazy in post (like this guy is insanely talented)
Iām realizing more and more that the best work Iāve ever made came from not trying to do everything myself.
When you bring the right people into the roomā¦
When everyone is really good at what they doā¦
When you trust each otherā¦
The work gets better.
And honestly, the whole experience gets way more fun.
Just sharing a few of my favorite little moments here.
Full campaign coming soon.
If youāre building something, donāt do it alone.
Director & Creative Director: @kyleloftusstudios
Director of Photography: @enmanuelzabala18
Photographer: @kyleloftusstudios
BTS & AC: @cinematicframesstudios
Editor: @_jpsinger
Athletes:
@Luc1s@Keyfitness_jr@_thededication
Itās finally here, the official music video for āCelebrateā is live!
I canāt even begin to put into words how excited I am to share this with all of you. Shooting this project was such a blast, but honestly, it wouldnāt have been possible without every single person involved. From the cast and crew to the band and their assistants, everyone brought their A-game and made this vision come to life.
This project pushed me in so many ways. Two music videos in two days, in a state I donāt live in, casting over 20+ actors, juggling logistics, and trusting the team to execute at the highest level, it was risky, stressful, and exhilarating all at once.
But hereās the thing: growth only happens when you take the leap and trust your team. When you let people do their thing and align around a shared vision, thatās when magic happens. This video is proof that calculated risk, trust, and teamwork produce work you can be proud of and share with the world.
Huge thank you to everyone who made this possible. I canāt wait for you to watch it, and I hope it inspires you to trust your team, take the risks, and chase the big ideas.
Band: @blackstonecherryofficial
Talent: Talent: @aaronpaulsendrums
Production Crew:
Producer: @kyleloftusstudios
Director: @kyleloftusstudios
Director of Photography: @enmanuelzabala18
BTS and Production Assistant: @moise_nicolas
Editor and Colorist: @_jpsinger
I recently turned 34, so I figured why not have my parents come over and reflect back on their lives when they were in their 30s (and tell me how Iām doing so farā¦).
#30s
So many hours I wasted trying to learn EVERYTHING (which is impossible), when I could have just STARTED, and learned the best way possible (experience and time). Making mistakes is 100% part of the process. Once you face that fear, itās just time and consistency.
