“An ode to the filmmaker” - this was kind of an abandoned edit @Eric_crosland@taylorfreesolo@renan_ozturk@kael.vb and I worked on a few years ago with original music by @lgnnelson .
We were on the fence about posting it since we aren’t necessarily religious but loved the homage to craft and how that related to all the hard working crew we had experienced in our filmmaking adventures.
It was inspired by the Paul Harvey’s “So God Made A Farmer” 1970’s speech (also made into a Super Bowl RAM commercial) that paid tribute the hardworking people who grow our food… and passing something enduring down to the next generation.
At any rate, putting it here before it dies on the @expedition.studios servers. Super fun to look back on all the dedicated teams that bled and laughed and cried to make everything possible.
I flew to Iceland with pages of math, ratios, and sensor diagrams, everything mapped for a 35:8 vertical 8.6K frame built for a massive LED wall in New York for @thenorthface
Stepping back onto the glacier we once skied across for a different film brought a strange familiarity, but now working inside the active moraine—a slow river of ice, meltwater, and volcanic ash—shifted everything. The equations had to bend to the terrain.
Our local Icelandic crew read the landscape with decades of instinct, taking us to locations that our specific vertical framing needed to succeed.
The athletes brought a playful confidence that made the unpredictable feel workable.
And from day one, our team fell into a rhythm—solving problems as fast as the environment created them, from broken glacial moulins to long drives in the rain.
Between recalculations, meltwater, and the running jokes that kept everything light, the relationships became the backbone of the project.
The math mattered, but the people shaped how every shot actually happened.
Somewhere in the process, it turned into its own kind of art installation—left-brain precision blending with right-brain intuition in a place that demanded both.
Those visuals now move across The North Face’s NYC flagship LED wall, pulled from a living moraine and a crew that learned how to move with it.
Thanks team! @renan_ozturk@taylorfreesolo@chantel.astorga@jackson_marvell@judithrubner@guidetherockies@freskur@addidesan@armannragnar
