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Joel Rodriguez

@jolro

Portrait & conceptual visual artist @neonstarstudios - [email protected]
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Seeing my work out in the world like this feels a bit surreal! From Positive Notes living on walls to being part of Portrait of Britain, showing my work across screens all over the UK. Different projects, different scales but both rooted in the same thing: People. Stories. Voices. There’s something special about work leaving your hands and becoming part of everyday life. Not just viewed but passed by, lived with, experienced. Grateful. Proud and just getting started. → @bjp1854@metalcultureuk @metalpeterborough@historicengland Check the project’s website - link in my bio ⬆️ #PositiveNotes #PortraitOfBritain #PublicArt #Photography Storytelling Representation ArtInTheStreet Photos by me: Joel Rodriguez
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1 month ago
Honoured to share my work is a winner in Portrait of Britain Vol. 8 — now part of an exhibition of 100 portraits on billboards and screens across the UK. Thanks @bjp1854 @wepresent @jcdecaux_uk @bluecoatpress 🤍 Special thanks to: @xbravebirdx @paosanchezariza @arrobalondo @mirunacotletz @cherishjasmin @axelartistries @1tsjustjess @yujiro_saito @georcabr
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4 months ago
I’ve been working on this project for the last 8 months alongside Metal; creating, connecting and bringing communities together to share their stories and love for the city of Peterborough. This project has been so rewarding and special to me. A self discovering journey that has taught me so much and I am glad to share my vision through photography. @metalpeterborough and Joel Rodriguez invite you to a special launch for Positive Notes, a new public art trail sharing uplifting stories of Peterborough, on: Saturday 14 February from 12pm at Unit 26 in @queensgate_pb The Positive Notes artworks form a love letter to Peterborough, a vibrant series of photo tiles, by artist Joel Rodriguez, showcasing stories of the city. They feature the revival of Carnival in Peterborough after 40 years, and the personal story of someone who sought refuge in the city and has blossomed as a community leader. Joel Rodriguez connected with young people aged 13 - 25 from Culture Community’s Saturday School and Crofts Corner youth group in Bretton. The artworks created by Joel Rodriguez involve the stories and artworks from young people made at photography and collage workshops. During these workshops they shared and discovered stories of amazing people, places, and events in Peterborough that have been overlooked, the artworks celebrate the stories that give the city its unique vibe. Positive Notes is supported by @historicengland and @peterborough_positive 1. Drawing by kids in Culture Community 2. Detail shot of Farsh by Joel Rodriguez 3. Workshop with Culture Community. Photo by: Anthony Ashley 4. Collage workshop with kids 5. Collage from Crofts Corner 6. Farsh talking about his story / Crofts Corner participants taking photos with disposable cameras 7. Detail shot of Peterborough Carnival shoot by Joel Rodriguez 8. Squiggles by Chris Palamara 9. Workshop with Culture Community 10. Detail shot of Crofts Corner participants running by Joel Rodriguez
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4 months ago
I’m so proud to share that my portrait Roots has been shortlisted for Portrait of Britain Vol. 8 Shortlist. This image is part of a series that explores what it means to belong when your story spans two places. I was born in Venezuela and built my life in Britain, and Roots grew from that space in between, where heritage meets reinvention. The work celebrates British Latinx identity, resilience, and the beauty of difference. It’s a reminder that we can grow new roots without losing the old ones, and that our histories deserve to be seen and heard. Thank you to @bluecoatpress , @wepresent , and @bjp1854 for this recognition and platform and thanks for my team for helping throughout. Special thanks to the judges: @rene.matic @__sophie.parker__ @missrees @alice.zoo @hohumha @tomboothwoodger @dennismcevoymorris Vivienne Gamble #PortraitOfBritain #RootsSeries #BritishJournalOfPhotography #LatinxInBritain #VisualStorytelling #IdentityAndBelonging
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6 months ago
Get creative with fashion photography using the Sigma 15mm F1.4 DG DN Diagonal Fisheye | Art. Fashion and portrait photographer Joel Rodriguez @jolro used the fisheye effect and F1.4 aperture of the Sigma 15mm to create expressive sportswear portraits. He also creates energy in his shots by using a slower shutter speed as runners pass by. Experiment with focal lengths and camera settings to produce unique and eye catching results. Discover more of Joel's work: Learn more: #Running #Fitness #HealthyLifestyle #AthletesInAction #CityRun #UrbanRun #sigma #sigmauk #sharemysigma
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7 months ago
SPORTS x THEATRE @peerspace A surreal exploration blending athleticism with theatrical drama. I’m so proud to finally share what we created together. Thank you to the entire team for your creativity, dedication and patience — this wouldn’t have happened without you all. CREATIVE TEAM Photographer / Director / Producer: @jolro Fashion Videographer: @phoebe.videos BTS Interview: Anthony Ashley BTS Photographer: @victoriachetley BTS Videographer: @alvsuals Gaffer: @zannair FASHION Stylist: @mirunacotletz Stylist Assistant I: @liz_x_beth_ Stylist Assistant II: @alexreichmcnae Stylist Assistant III: @wydmonet SET DESIGN Set Designer: @paosanchezariza Set Assistant I: @helenvictoriaphotography Set Assistant II: @jl_designs HAIR & MAKEUP Hairstylist: @momoka_imura Makeup Artist I: @axelartistries Makeup Artist II: @jadeemistry MODELS Model I: @thulac Model II: @evander.lawrence Model III: @ilina.it Model IV: @freya.axx Model V: @eloiseallexia EQUIPMENT Camera: @sony.unitedkingdom Lighting: @profoto Lenses: @sigmauk LOOK CREDITS Javelin Look – Thula @maydebymay @lizandroacera @azuraarchive @nii.hai costume_studio_london Boxing Look – Evander @maximilianraynor Tennis Look – Lina @designs_by_micaela Football Look – Freya @ericamyat @azuraarchive @adidas @maximilianraynor Boxing (Red) Look – Freya @ciwen.rc @mima_design @thearclondon Ballet Look – Eloise @katieko.studio
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8 months ago
Seeing Glastonbury with new eyes using the Sigma BF By Joel Rodriguez Fashion, Portraiture and Documentary Photographer Read 🔗 http://bit.ly/3JcVBsE or click the link in our bio. Photographer Joel Rodriguez (@jolro ) recently documented Glastonbury 2025 using the Sigma BF camera, showcasing the festival’s dynamic energy and atmosphere through a refined photographic lens. Utilising a range of Sigma lenses—including the 14mm F1.4 DG DN | Art for expansive scenes, the 50mm F2 DG DN | Contemporary for intimate portraits, and the 100–400mm F5-6.3 DG DN OS | Contemporary for detailed telephoto work—Joel captured the essence of the event with clarity and creativity. The Sigma BF proved to be a reliable and intuitive tool, allowing Joel to focus on storytelling and artistic expression without distraction. A testament to how thoughtful design and quality optics can elevate visual storytelling. Featuring artist: • En Vogue • Denzel Curry • Parcels • GOAT #Glastonbury2025 #SIGMAUK #FestivalPhotography #JoelRodriguez #JOLRO #ShotOnSIGMA #CreativeExpression #DocumentaryPhotography #ProfessionalGear
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9 months ago
Contemplating the sun at CARHENGE @glastofest 🌞 Photo by @jolro Thank you ❤️
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10 months ago
I can finally share this project I was commissioned for by @nationalaidstrust - shooting their latest campaign for World AIDS Day 2024. Seeing my work on the underground is pinch-me moment for sure 😱 (swipe right to the last slide) I had the privilege of working with incredible individuals on the campaign, sharing their personal experiences and commitment to ending stigma. Taking the pic of @laytonwilliams was so much fun - thanks for being a star to work with 📸 A huge thank you to @heyjudeclarke for the ongoing support, as well as the rest of the NAT team. And a special thanks to @maccosmeticsuki for collaborating with us and for all the invaluable help. Makeup 💄: @madebyshek
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1 year ago
Part II 🔥🧡 Photographer, producer and director: Joel Rodriguez - @JOLRO Model: Olivia -@oliviaavalentina @Revoltmodelagency Set designing: Paola A. Sanchez de Espacio Crudo and Daniela Londoño-@paosanchezariza @arrobalondo @espacio_crudo Styling: Miruna Cotletz - @mirunacotletz Styling Assistant: Cherish Jasmin -@CherishJasmin MUA: Axel A D Brown - @axelartistries MUA Assistant: Jessica - @1 tsjustjess Producer, Fashion and BTS Videographer: Anthony Ashley Gaffer, Digi and assistant: George Cabré - @georcabr BIS photographer: Yujiro Saito - @yujiro_saito Location rental by PeerSpace - @PeerSpace Location: @shutterhousestudio Designers: Top/Dress: Yutin Yang @yutin_yang Skirt: Kimmy Corday @kimmycorday Boots: Tony Bianco @tonybianco Earrings: Broque London @broque.london
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1 year ago
Second time working with @oliviaavalentina and she killed it as per usual! 🔥 Absolutely love working with friends and creating content together. Thanks again to @peerspace for the space and @shutterhousestudio for hosting us ✨ The team did an amazing job as always. Each one of them bring such talent, hard work and fun vibes on set. They are the reason why I can create images like these ones. They make everything smooth and easy 🙌🏼💚 Photographer, producer and director: Joel Rodriguez - @JOLRO Model: Olivia -@oliviaavalentina @Revoltmodelagency Set designing: Paola A. Sanchez de Espacio Crudo and Daniela Londoño-@paosanchezariza @arrobalondo @espacio_crudo Styling: Miruna Cotletz - @mirunacotletz Styling Assistant: Cherish Jasmin -@CherishJasmin MUA: Axel A D Brown - @axelartistries MUA Assistant: Jessica - @1 tsjustjess Producer, Fashion and BTS Videographer: Anthony Ashley Gaffer, Digi and assistant: George Cabré - @georcabr BIS photographer: Yujiro Saito - @yujiro_saito Location rental by PeerSpace - @PeerSpace Location: @shutterhousestudio Designers: Top & Shorts: Yunit Yang @yutin_yang Boots: Azalea Wang @azaleawangofficial Necklace: Named Collective @namedcollective
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1 year ago
We 💜 @jolro as much as he loves high ceilings. ✨ This North London studio is set in a restored Victorian warehouse with the perfect mix of brick, wood, natural light, and of course, high ceilings for our photographer friends. 📸 🔍 Cookhouse, Bright & Rustic Location In Industrial Warehouse 📍 Barnet, Greater London Photographer, producer, and director: Joel Rodriguez - @JOLRO   Model: Olivia - @oliviaavalentina @Revoltmodelagency   Set designing: Paola A. Sanchez de Espacio Crudo and Daniela Londoño - @paosanchezariza @arrobalondo @espacio_crudo   Styling: Miruna Cotletz - @mirunacotletz   Styling Assistant: Cherish Jasmin - @CherishJasmin   MUA: Axel A D Brown - @axelartistries   MUA Assistant: Jessica - @1tsjustjess   Producer, Fashion and BTS Videographer: Anthony Ashley  Gaffer, Digi and assistant: George Cabré - @georcabr   BTS photographer: Yujiro Saito - @yujiro_saito   Location: @ShutterHousestudio   #londonstudio #madeinpeerspace #londonphotoshoot #londonphotographer #londonpeerspace
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1 year ago