Ify Obi

Proud of this one and all the work put into bringing it to life. For our @rollingstoneafrica March/April Issue, I uncover how @Davido earned the title of the people’s appointed 001 as we gear up for his fifth studio. Credits- Photographer: @chriseanrose Stylist : @Hollyandroo Producer : Shaquille Kokomo

Creative Directed the June/July digital issue of @gqsouthafrica starring @youngjonn Editor in Chief - Molife Kumona @molifekumona Graphic Designer - Andisiwe Bulawa Writer - Luthando Vikilahle @luthando_v Photography - Danielle Mbonu @thelifeofdanmbo Creative direction - Ify Obi @ify_obi Producer- Kayode Akinboro @producedbykay Art direction- Danielle Mbonu and Kayode Akinboro @thelifeofdanmbo @producedbykay Fashion stylist- Chilaka Emmanuel Chinonso @whytace Gaffer- Olwuwadamilola Shogo @3d_filmz_official_ Studio - Studio Fresco @studiofresco

Commissioned by @wepresent x @wetransfer WeTransfer I had a lovely conversation with LA-based, Nigerian photographer, @obidinzeribe as we explored the notions of exceptionalism, unlearning the fear of failure, and the necessity of healing our inner child

Danfos have always been the corner of Lagos culture. It was a pleasure for Photographer and creative director, @mannyjefferson and I to share our story detailing the relationship between the colour yellow, music, and faith in Lagos with @colorsxstudios . Field Producer: @iyeoluwawunmi Location Assistant: Precious Otta

Our honoree for this year’s 30 Under 30 Power Players is Ify Obi She brings to the fore, stories at the intersection of music, art, and culture on the continent. This may take form in a long read on the role of tech in amplifying the Nigerian music industry for Billboard, contributing to Apple Music's written editorial, documenting the rise of youth culture movements in West Africa through streetwear for CNN, producing a multi-award-winning documentary on African creativity for Johnnie Walker, or creating space for the pan- African stories of women on the continent and diaspora at @amaka.studio Link to the full list and article in bio ✨

"In this country, even after a lot of war and internal conflict, we still keep our heads held high." Angolan Photographer, @kim_praiise , uses his work as a means of holding a mirror to the realities of his people and country. He tells the story of a nation rebuilding through hope and tenacity. For @wepresent by @wetransfer , he shares with me his thoughts behind his photographs. Read via link in my bio

“Technology is the way of life for artists now," says Nigerian artist, FAVE. The world of tech has over the years propelled the Nigerian music industry to bigger heights. For @billboard , I broke down how this has come to be. Big thanks to Emmanuella Nnadozie, @lookatophiona , @bizzleosikoya , @faveszn , and @prodigeezy for sharing insights. Be sure to read via link in bio

Commissioned by @colorsxstudios “Most of the time, our (Nigerian) food is looked at as something that is just for sustenance. In contrast, French and all European dishes in general are seen as fine dining cuisines that are aspirational and deserving of creative entitlement.” In an insightful conversation with Chef and founder of @itan_tk , @michael__elegbede we spoke about the importance of reshaping the Eurocentric culinary landscape, encouraging the appreciation of Nigerian cuisine and more. Be sure to have a read via link in my bio

Commissioned by @colorsxstudios Saving over 3000 Nigerian women, playing a part in protecting the environment, and providing a sanctuary for African art at @nikeartgallery . I got to write about the legendary Chief Nike Davies-Okundaye Read via link in my bio and over to @colorsxstudios ’ YouTube page to watch the full video Directed by Megan Courtis @meganjcourtis , Amaka Nwosu @nwamaka___ ⁠ Produced by Azure McBride @azure_rue ⁠ Junior Producer: Alejandra Arias @alejandraariasruiz ⁠ Cinematography: Samuel Adebayo @sammyking_dop ⁠ Focus Puller: Maximilian Bankau @mbankau ⁠ Light: Ekene Ucheonwu ⁠ EQ Support: Nexthought Rental⁠ Editor Marie Izard⁠ Color Grading: Mai Lasan @mai_lasan ⁠ Original Music: Tunde Jegede⁠ Voice Over: HRH Dr. Nike Monica Okundaye⁠ Sound Mix: Paul Lorton⁠ Security: Benjamin Olutoye @benjaminjohnsonolutoye ⁠ ⁠ Starring: HRH Dr. Nike Monica Okundaye, Asinya Elsie, Elizabeth Oshoko, Emmanuella Okon, Mary Edet, Awowo Salamat, Folashade Bada, Janet Oge, Jessica Ayemien, Maria John, Miriam Eyo, Molo Kola, Nana Yusuf, Oluwaremilekun Patience Abolarin, Opeyemi Femi, Orahachi Mariam Yusuf, Temiyemi Patience Kolawole⁠

Commissioned by @colorsxstudios I had a great conversation with @knoteofficial of @the.cavemen about the socio-cultural significance of highlife music in Nigeria, the importance of love, thoughts on legacy, and more.🌴🌴 Have a read via link in my bio ✨✨ 📸: @eddehjr

It’s all about celebrating past legacies, honoring those who have left us, and walking towards the future. #TheOnesWho is now live!!!! on theoneswho.film Please watch and let us know what you think! Directed by: @amaraworldwide Photographer: @deeds_art Production company: @llandb Producer: @kingebuka Production Coordinator: @chisomsays Production Assitants: @nwobukayda @damola.zombie Production Designer: @desolafalomo Costume designer: @iamdanielobasi 1st AD: @olojedevisuals Focus Puller: @seun_blue Gaffer: @ekeneucheonwu Sound recordist: @adesugbasamuel @lawrenceoluohu COVID-19 Supervisor: @olucheyi

The past couple of months have been so difficult but yet, extremely beautiful and fulfilling. In a funny sense, that pretty much sums up the experience of being a young creative in Africa. The doubt, fear, and uncertainty but also the light, triumph and pride you feel once you get to the other side. That is the story of The Ones Who Keep Walking. It is an honour to bring this first-of-its-kind story to film. For choosing to be in the film, special thanks to @james_barnor_archives , @yeniakuti , @thenamix , @ckay_yo , @somethingwecantfindalone , @stephen.tayo , @sampa_the_great , @nandelemaguni , @papaghana (@dailypaper ), @_nanadanso_ , @kamo_mphelaxx , @lozamaleombho , @wflsncrm (Jomi, @fahdsuniverse , and @blessing_ewona ), @anitakevyn , @urbanpitchaz (@photoman254 , @unclean.x , @clintokanga , @jordez_freshcobar ), @xawaashking , @addisfineart (@rakebsile and @mesaihaileleul ) And an enormous thanks to the crew of over 200 young creatives across the continent who brought this film to life. Our time is now. The Ones Who Keep Walking will airing now on DSTV and soon on the online hub - theonewho.film Coming to streaming soon I can’t wait for you all to see the magic we created. Credits Directed by @amaraworldwide Lead DOP - @danielattoh_ Film Editor - @susie_knuckles   Associate Producers - @ify_obi , @artofetheltawe , @sandiblouse Directors Assistant - @mozwrites Visual Lead - @sooflight Producer - @julie.machin Trailer Editor: @miriamarndt   Music Supervisor & Composer - @melozed Composer - @lemav_ Creative Development - @melaninunscripted #theoneswho