Human-nyc.com

This year we had the absolute pleasure of working with Elijah Wood, Daniel Noah & Lawrence Inglee to help realize the digital home for 10+ years of hard work and creative passion at their production company @spectrevision 🎞️ We had so much fun translating their limitless vision into an otherworldly space true to their brand and the essence of their projects. An exploratory place for misfit thinkers, where you feel inability to look away. 👀 Shoutout to @grillitype for making GT Planar, the perfect typeface for this weird and wonderful mission! 🔮 Dev @michaelburtonray with @sanity.io Design @pambatstone Strategy & Copy @zsniderman PM @rachaelyaeger 👽

For us the best projects are born from great relationships; ones that start with a blend of trust and domain expertise on both sides. So when @jacz_jacz came to Human and said “I’m not talking to anyone else”, we knew we were in for something special. Jac’s new brand, @ruadhnyc (pronounced “roo-ah”, meaning “red” in Scottish Gaelic) is a return to her herritage. Together with Jac, we created a campaign in celebration of her purposeful design, rooted in historic concepts of beauty and strength, captured on the rugged coastline of Elgin, Scotland, where the earth meets the sea. Creative direction, production, digital design and development on @shopify by Human. Thank you, Jac for this opportunity to work together, and to the team who brought it to life! Still-life photography @lauren___coleman Scotland campaign @mcmahon_photo Video @chloedaley HMU @kelseymorgan Styling @jessifrederick Ecomm Photo @hudsonphoto Dev @rinaldylaguerre @madisonmonteze

What does it take to launch a successful brand? In 2020, Human worked with Hilma on messaging, naming, branding, packaging, art direction, content creation and web for their initial launch. Since then, Hilma has become Human’s longest-standing client, and we have continued to work together on campaigns — most recently helping to launch Hilma Kids! Thank you @meredithjenks 📸

[WEB DESIGN] For @moceanla with @human.nyc 👁️🧡 Brand identity @justinthomaskay Development @human.nyc @cementworks.io

Pair programming 😎 @rachaelyaeger @ashleyvanbelle

Working with friends BEETs any alternative ❤️ A big relaunch for the Natalie’s Juice and Perricone Farms teams— we worked closely with the Natalie’s team (shoutouts to Dom for being the most tech savvy, organized, in the weeds partner in the best way) as an extension of their in-house team to refresh the brand, create new content and overhaul the dtc digital experience. Thankful for our working relationship and quality of this launch! 🍊💻 The juice was worth the squeeze!! Grove photo: @bigmanmidwest Lifestyle photo & video: @kathylo15 Food stylist: @mpearljones Location: @allarewelcomeatroscoemotel Models: @greatiscait , @yellowbeard Design team led by @halleyhusted Dev team led by @madisonmonteze Copy: @cword_studio HMU: @kelseymorgan Producers: @ashleyvanbelle & @rachaelyaeger

Happy Lunar New Year from our team to yours 🧧 (@moeebii & Chuck)

Art Direction for @withalma Q1 campaign, “A Year From Today” Wanted to write a little love letter to the beautiful still images made by @mollymatalon for this campaign. In an iconic turn of events, Molly also happens to be my birthday twin, born in the same state, same year & day. nobody does it like a 9/14 virgo!! Since this campaign is all about the imagination of the future self, I wanted the images to feel like perfect little day dreams. Soft, joyful, content. And I do truly feel the serotonin hit when I look at these. That’s Molly’s genius eye and her teams insane commitment to perfect lighting, focus, and frame. My heroes!!! I’m insanely sentimental…like if you’ve ever written me a card or even handed me a scrap of paper, I’ve kept it…so I asked each person to write down their imaginings to pair with the images. Almost like scribbling a dream in the margins of a journal or jotting down a note to self. It’s that moment when you first fully form the thought and by writing it down, you take a step towards making it real. Thank you again to @rachaelyaeger @human.nyc for turning this production around at unbelievable speed and being the best partner on everything from casting to locations to strategy and beyond. My rock, you rock!! . Client - @withalma Creative Director - me  Creative Production - @rachaelyaeger @human.nyc @hiltonpalmer Photographer & Team - @mollymatalon , @austincalvello , @bonomelendrez , @timothyrmahoney , @onemanagement Cinematographer & Team - @jimmynyeango , @supervision_agency , @trev_photo , @jake.d.jackson @valtabianjr (+ many more I don’t have ats for) Video Director & Editor - @theolesourd Casting - @trillsun Set Stylist - @cazslattery 
HMU - @kelseymorgan 
Stylist - @natscicolone Design & AD Support - @alyson.lawrence @sammillionaire @camptastical Copy Support - @camillemuson Strategy Support & In-House Production - @jaclynosullivan @carlyy.miless @clairelyse Talent - @lono3 , @maointhepark , @amaniclmft , @Yourbestfriends_therapist , @ericachidi , @courtney_conovan & @marirosacrawford , @ryansung @michaelpezzullo

Creative Direction for @withalma Q1 campaign “A Year From Today” A lot of my life was stolen by depression. Too anxious to go out, too wound up in all the ways I hated myself to learn what I could love. The first time I went to therapy, it felt like after years of living cold, scared, alone in the wilderness, I’d been handed a knife and flint. Finally, I had tools. I could catch a glimpse of a future where I wasn’t fighting for basic survival everyday. For this campaign, I wanted to emphasize the aesthetics of this very straightforward type of quotidian optimism. Build a window into life’s simplest pleasures like feeling proud of yourself, closeness with the people you love, a sense of clarity for where to go next. Almost unbelievably basic desires that can somehow feel so completely out of reach. Inspired by a counseling approach called motivational interviewing, I centered the campaign on a question: “Imagine yourself a year from today. Therapy worked. What’s different about your life?” I love this question. When you’re cornered by anxiety, it feels so hard to imagine that tomorrow could feel any different from today. That change is within your reach if you take a first step towards it. Our wonderful cast stars in these vignettes of their years from today. Thank you so much to the team at @withalma for your collaboration and trust. And thank you so so so much to everyone who brought this together on such a crazy fast timeline, especially @jimmynyeango and @theolesourd the absolute dream video team. You are legends!! Obsessed with you!! And my producer and partner in beautiful crime, @rachaelyaeger @human.nyc . Literally couldn’t have done this without you. Full credits in the comments because there’s so many of y’all! <3

“The feeling is mutual” we ❤️ @bong.nyc 🫂 cheers to creating, building, persisting, committing, birthing, and having admiration for each other! Human 2025 🍽️

Site design for @bridges.nyc 🤎 Dev @human.nyc Accounts @rachaelyaeger Photo @adriannaglaviano Creative Direction @weirdpeanut

SKINFIX — Branding & art direction for @skinfix with @human.nyc 💙 Skinfix is a skincare brand trusted and recommended by dermatologists, providing solutions that help you worry less about your skin so you can go live the life you want and show up as your truest self. The new brand is an evolution that reflects their science-backed approach in producing clean, clinical formulas designed to support long-term health. Strategy Gray Broderick Messaging @juliebensman Creative @katherinepihl @pambatstone PM @ashleyvanbelle Producer @rachaelyaeger Web design @halleyhusted Dev @human.nyc Product photography @m.christianson_ On set AD @claudia____l