For us the best projects are born from great relationships; ones that start with a blend of trust and domain expertise on both sides. So when
@jacz_jacz came to Human and said “I’m not talking to anyone else”, we knew we were in for something special.
Jac’s new brand,
@ruadhnyc (pronounced “roo-ah”, meaning “red” in Scottish Gaelic) is a return to her herritage. Together with Jac, we created a campaign in celebration of her purposeful design, rooted in historic concepts of beauty and strength, captured on the rugged coastline of Elgin, Scotland, where the earth meets the sea.
Creative direction, production, digital design and development on
@shopify by Human.
Thank you, Jac for this opportunity to work together, and to the team who brought it to life!
Still-life photography
@lauren___coleman
Scotland campaign
@mcmahon_photo
Video
@chloedaley
HMU
@kelseymorgan
Styling
@jessifrederick
Ecomm Photo
@hudsonphoto
Dev
@rinaldylaguerre @madisonmonteze 
