For
@offlicencemagazine , I had the pleasure of formally chopping it up and photographing
@zackfox for a front cover story.
Hereâs a little excerpt for freeloaders and prospective editors I hope will commission me:
âWith an unfiltered tone, motivated simply to just make a cluster of his friends in Atlanta laugh, Zack Foxâs use of social media for social commentary, illustrations, short skits and joke writing - now all known homogenously as âcontentâ - were the launch pad for work in the more traditional art forms of TV, film, stand-up comedy and music.
What makes Fox unique though is that he brings the raw, chaotic spirit of a golden era of social media, into all of the above. Only in the last few years has highly-funded, scrutinously directed mainstream media begun to tackle the so-called stigmas of mental health, race and religion. Zack Fox dump-tackled them all in the one-minute and 52 seconds of âJesus is the One (I Got Depression),â a musical score made in one, improvised session for his good friend Kenny Beatsâ YouTube show, The Cave.
To over-analyse the song - or start a campaign for it to retrospectively win a Grammy - would be to miss the point. As with everything that Zack makes, itâs not a case of thinking about the reception it will get when itâs done, itâs how it felt whilst making it. This ethos is one of the grounding principles of his process, even when it comes to choosing who he works with.
âI collaborate with people who make me feel like weâre just two six-year-olds. Itâs that feeling of pure creation, where youâre not thinking about the end result or how itâs going to be perceived, but just having fun with it and trying to make each other feel good.â
âOnce I stopped trying to make my career make any kind of sense to me or anybody else, a lot of that pressure dissipated. I realised I was always the dude in the back of the class making crazy shit, and that was enough for me. I stopped caring about what other people expected, stopped caring about trying to fit into any one box. Thatâs the freedom that allowed me to do everythingâmusic, comedy, DJingâand to not worry if it makes sense to anyone but me.â â