Good Creative

KATE (Knowledge, Advocacy, Trust, Education) was built to meet a hard truth in the fentanyl crisis: stigma keeps people silent. Too many folks are scared to ask questions they need answered — afraid of judgment, afraid of “not knowing,” afraid of what it might mean to reach out. And that fear hits even harder for people navigating a second or third language, or living with extra layers of risk simply for seeking help. That’s why this work matters. Together with @overdoselifeline , @dewhacker , @griddl_co , and every person who brought this to life, we created a tool that offers honest, judgment-free, completely anonymous information- already reaching 300,000+ people in the state of Indiana with questions answered in 40+ languages. The @shortyawards wins aren’t just a celebration. They’re proof of what’s possible when we use the tools in front of us to serve people with empathy and care. AI can feel scary but in the right hands, it can save lives. If KATE helps even one person feel safer asking a question, it’s worth it. And we’re just getting started. 🌟❤️🌟

For a tiny team, we sure made a lot of noise… we won THREE times at the @shortyawards on Tuesday night. Our small-but-mighty agency was a finalist for seven awards and walked away with three trophies, plus gold, silver, and bronze placements in three others. Consider our minds blown, our hearts humbled, and our creativity officially on fire. Endless gratitude to all our incredible clients (brands and nonprofits alike) who trust us with their stories. None of this happens without you.
 🏆 Winner, PSA
Is Mommy Okay? for @naturalcycles and @postpartumsupportinternational 🏆 Winner + Audience Honor, Public Health Initiative
🥇 Gold, Local Campaign
🥈 Silver, Responsible Tech
KATE for @overdoselifeline 🏆 Winner + Audience Honor, Images
Epic at Every Age for @safely_you and @wishofalifetime 
Shot by @claireleahy 🥉 Bronze + Audience Honor, PSA
Your Little Things, Our Everything for @momcozy and @postpartumsupportinternational Thank you, thank you, thank you. We are just getting started.

We can’t believe that the very first PSA we ever made just won Best PSA at the @shortyawards . It is an absolute bucket list dream come true and the cause couldn’t be closer to our hearts. Perinatal mental health touches so many of us in ways we rarely speak about. This PSA set out to change that with humor, vulnerability, and brutal honestly. Thank you for honoring it. Endless gratitude to @naturalcycles for believing in us, to the incredible women who shared their stories: @hallebailey @tessholliday @elainewelteroth @stephaniebeatriz @ashleytisdale , and to @postpartumsupportinternational for being the village every birthing person deserves. Thank you for helping us bring this message into the world. We are just getting started. If you are ever making ANYTHING in LA hire this incredible crew (90% women!): Creative Director @kidd.bell Director @danaboulos DP @iamsuzaine Stylist @jordan_grossman Producer @rosedewittukator Editor @boyinthewater Color & Motion Graphics @tema.studio Set Design @kidd.bell Strategy @ninaojeda 1st AD @luisamnovo Prod. Coordinator @champmcgaw Halle Hair @beautybychrisc Halle MUA @sparkyourhair Elaine Hair @angelacstyles Elaine & Tess MUA @alanapalaumakeup Tess Hair @angelinapanelli Steph MUA @ze_b Steph Hair @heatherlurk Ashley Hair @buddywporter 1st AC aliciavarela Boom Op @carolinechill PA @_joey_lyons_ PA @allx.222 PA @ehhmerald Swing Leadman @justintears 2nd Asst Camera @damnnjoanne Art Dept. @shelbi.__ Art Dept. @lorr_faery Set Carp @ancestral_tongue Camera Asst. @chrisllerins Set Lighting @chakakhahn Steadicam Op @timberhoy Sound Mixer @alliegrams #decadeforward #shortyimpact

Mothers deserve so much more 🩷 Thank goddess for clients like @postpartumsupportinternational and CEOs like @wendyndvs for constantly championing parents and giving them the life saving (and sanity saving) resources, education, community, and support they deserve. We ❤️ you!! #postpartumsupport

Motherhood isn’t just magical moments and newborn snuggles. Modern mothers need more support which is why we are so proud to announce our newest PSA for @postpartumsupportinternational and @momcozy . We had three weeks, start to finish, to concept, cast, script, film, and produce this PSA and we could not be prouder of what the team put together. It’ll be running in the US, France, Germany, Japan, Thailand, and the Middle East. We’re going international baby! We are so grateful to be able to amplify PSI’s life saving work on such a large scale. They provide community support groups, mental health resources, a new parent hotline, lactation education and SO much more. Organizations like this are the reason @goodcreative_ exists and we are so thrilled to be able to help them spread their message and bring in brand partners like @momcozy to sponsor their efforts. #PostpartumSupportInternational #MomcozyVillage A HUGE THANK YOU to everyone who helped make this happen:
Cast: @bkoof @alequereid astoldbyjacynth @Monirahaldosari @synmiarosine Crew:
Director @kidd.bell EP @ninaojeda DP @valentina.vee Producer @rosedewittbukator Editor @boyinthewater AD @hot_mini_donuts Art Director @snackon Set Decorator Elaine Carey Color @lana_colorist_video Costume Designer @cyberdaisy Photographer @meeyageewa Hair @heatherlurk Make Up @ze_b Hair & MU @giigiisbeauty 1st AC Joe Adams BTS Op Austin Page Gaffer @badasmoi Key Grip Adrian Ramirez Sound V Lopez PA @cornyshaun PA Martha Cary PA Edgar Castillo

Birth credits, and medals aren’t gonna cut it. New parents need mental health resources, support groups, education, and empathetic people to listen. That’s why we are so proud to be partnered with @postpartumsupportinternational who provides these life saving resources to families in need. 🩷🫂❤️

When TX State Senator @saraheckhardttx wants to talk reproductive freedom, you grab your best strumpet and a few knights on horseback. Huzzah!! #SXSW2025 Strumpet @natalietellsstories Editing @trevames Costumes @acutabovecostumes

Has free speech grown so fragile that it may not survive the mere mention of a womb? @reprouncensored @efforg @fightfortheftr @plancpills @latinainstitute #SXSW2025

🛑 Big Tech is censoring abortion information — so we took it to the streets of @sxsw , in Texas, Renaissance-style. If they push us back to the Dark Ages, we’ll fight back. 🛡️🐎 Abortion is vital healthcare info, and everyone deserves access to it — online and offline. ➡️ If you or your organization are experiencing censorship, report it at reprouncensored.org/report-incident (link in bio). 💚This project is brought to life by @reprouncensored coalition members: @efforg , @fightfortheftr , @plancpills and @latinainstitute — with huge gratitude to @goodcreative_ and their entire team for the vision and creativity. 💖 Credits: Agency: @goodcreative_ Director: @kidd.bell Executive Producer: @ninaojeda Cast: @Natalietellsstories , Pat Turner, @derek_jobin , @justsucia , @shelbycmartin Editing: @trevames Thank you also to @carolhickeyactingstudioigsh @acutabovecostumes

Something loud is coming 👀👀👀 #sxsw2025

If wisdom of our bodies may not come from the scrolls of social media, then let it pass by the power of our own voices. #SXSW2025

We’re taking a Ye’ Olde School approach 📜 3.10.25 #SXSW2025 👀