Gareth Winter

@garethwinter

Creative Director @Mindvalley | Ex @sky_uk 
🎥 Storyteller | Brand Builder | Innovator Athlete: 1% better every day
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9,800
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2,020
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Weeks posts
On this day 01/08/2012: @bradwiggins won ITT Olympic gold. I tried to watch the race from about five different spots and could barely see a thing because the crowds were so deep. My parents volunteered as marshals next to the petrol station in East Molesey. Meanwhile, my grandad, a Londoner and TT specialist who started racing in the 1940s, was watching on TV - enjoying Brad winning gold on his home roads. And today, ten years on, we rode the Parcours at 5am on traffic-free roads. Once a regal, crowd-lined celebration is now just another pot-hole-filled series of A/B roads road in East Molesey covered in litter (until you get to the smooth roads of Bushey Park). But I will never forget that day, nor will many others. God, I love this sport. Today was an absolute honour. (The custom @viresvelo @factorbikes OSTRO VAM, has been hand painted by @karlkopinski : thirty-three yellow butterflies, one for each day Brad spent in yellow in 2012 (Tour, Paris-Nice, Dauphine, Romandie) and one gold on the bar-stem 🥇🦋.
1,223 35
3 years ago
A routine you’ll stick to #newbeing #menssupplements #cycling
62 0
3 days ago
@lincolngrandprix Race Report: We have family history here. It’s the first race I took my son to watch in 2023. He was 9 months old, strapped to his mum’s chest in a baby carrier, absolutely no idea what was going on, and completely unbothered by the fact that he was watching one of the best one-day races in Britain (and his first ever taste of pizza). His grandad raced the Lincoln GP back in the good old days when steel was real, and cadence wasn’t invented yet. Now he’s a road cycling obsessive and a full-blown pizza connoisseur. We went back for the 70th edition, and it was everything this race always is. Loud, and leg-sappingly steep, a city that turns itself into a bumpy velodrome for one day a year. The story of the weekend for me, though, was @russdowning and @deandowningcycling , AKA “Project Lincoln.” Two of the greatest names British domestic road racing has ever produced, who came out of retirement not as legends being handed a wildcard, but as racers who went out and earned their place in the field. I watched them go up Michaelgate and felt genuine inspiration. Because that is the version of myself I want to be. Not the guy at the cafe telling the young riders about the good old days, but the guy still making them. Then my friend @olliewood95 went and won. I’ve known him since his Wiggins days, and to watch him, as a Rapha-sponsored athlete, attack on the final ascent and take the win at the biggest Rapha title event on the calendar, was something really special. There’s no better person for it. None. @morvenyeoman4 took the women’s race in a @dashutchinson one-two, which was a dominant and brilliant ride. It’s hard to watch a bike race with a toddler who just wants to go for pizza, but we miraculously managed to catch the final. And so wholesome to catch up with old friends @fitzycaraldo14 , @chris_glover_rcc and @scoot__ at the RCC corner on Michaelgate too. The noise up that climb is something that never gets old.  Zepp had the time of his life rattling his cowbell and donning his first casquette. He already understands what suffering looks like and why it matters. Every race I take him to, he comes home a little more inspired. So do I.
155 13
5 days ago
Your bike maintenance routine is probably wrong. Here’s the one that isn’t. Most riders wash with a hosepipe and wonder why the bearings creak. The hosepipe is the problem. It pushes pressurised water into every bearing on the bike. The sponge is the other problem. Grit gets trapped on the first wipe. Everything after that is slow scratching. Five products. Twenty minutes. Frame to chain to every bearing interface on the bike. @silca_velo Save this for your next wash day. Follow if you care about your kit as much as you care about your watts. #cycling #roadcycling #bikemaintenance #marginalgains #cyclingtips
1,299 72
8 days ago
Wholesome cycling content: When I worked with Team Sky and British Cycling, we had two goals: win the greatest bike races in the world, and something we called “inspiration to participation”, getting more people on a bike. We inspired over 1.5 million people to take up cycling in the UK. This is still a part of me, and I couldn’t be prouder of my son. ❤️ #cycling #roadcycling #britishcycling
786 34
14 days ago
I refuse to believe the one about tyre sidewalls. (Save this) @alexdowsett hour record holder, time trial specialist, now performance engineer at XDS Astana, I asked him for his 5 top tips for everyday cyclists to go faster. 👉 Follow for more performance content from people who actually know what they’re talking about. #marginalgains #roadcycling #cyclingtips
1,786 51
25 days ago
Cyclist @garethwinter reviews Newbeing #cycling #newbeing #menssupplements
141 29
27 days ago
My target was 55 minutes. I got 55:18. Into a headwind that had no interest in my goals. My grandfather raced time trials. My dad raced time trials. So before I rolled down the start ramp, I asked him for advice… #marginalgains #roadcycling #cyclingtips
1,436 19
1 month ago
My skinsuit is tighter than last summer. And I’m lining up for a hilly 9.5-mile time trial with a 25-minute target that feels slightly delusional. So I brought every marginal gain I could find. @silca_velo Speed Chip Waxed chain. @velotoze Aero socks + overshoes. Tubeless. @lecoluk x @mclarenf1 Skinsuit. The works. Because when the fitness isn’t there, the details have to be. Did it get me under 25? Check the comments 👇 Next weekend: the 20-mile version. Same course, same logic, double the suffering. Follow along if you want to find out what happens when average legs meet maximum aerodynamics. #Timetrial #cycling #marginalgains #aeroiseverything
609 34
1 month ago
Number 3 will stay with me forever. Grandad, all the conversations we never had. In some ways the sport is complexly unrecognisable, in others, exactly the same. #roadcycling #steelisreal #ciclismo #cyclingtips
472 52
2 months ago
Love you, babe. This isn’t going to go down well… #valentines
544 10
3 months ago
You might not need it on every ride… But the day you do, you’ll be glad it’s in your pocket. 📌 Save this. Your future self might thank you. We have all been there, left for dead on the roadside, hoping for the generosity of strangers; a rider to stop and gift you a spare tube. Or worse, having to call in SOS and get picked up… Or the slow, clip-clopping walk of shame to the nearest bike shop. Equally, we have all been the saviour, the knight in shining armour helping a fellow cyclist on the roadside with a spare tube, pump or multi tool. Mini pumps = cardio workout and no pressure gauge. CO2 = one and done. No second chances. The @silca_velo Elettrico series: accurate, tiny, lightweight, reusable. #SilcaElettrico #roadcyclingkit #rideessentials #silcavelo
148 6
3 months ago