💪 Today’s a big day for me.
After months of work - and countless hours of deep interviews - I’m really proud to finally share my new coaching app. Working with the team at The Coachsters, we’ve captured thinking, experiences and lessons that I’ve never shared publicly before, and shaped them into something athletes can access whenever they need it.
This app is about the conversations I believe more athletes should be having: how to train with intent, how to deal with pressure and expectation, how to handle setbacks, and how to think clearly about performance, identity, and life in sport - not just the good days, but the difficult ones too.
You can ask the app any question you’d ask me in person and receive an answer drawn directly from my own experience. You can even try three questions for free before deciding whether it’s right for you.
To say thank you to everyone who’s supported me over the years, there’s a special launch offer for my followers:
✨ £19.99 per month instead of the standard £29.99
⏰ Available until midnight on Sunday 15th February
I hope this helps more of you approach your training - and your thinking - with a bit more clarity and confidence.
Link in bio 🚴♂️
I’m delighted to say you can now pre-order signed copies of my book, THE CHAIN, exclusively @Waterstones . Search ‘The Chain’ at Waterstones.com or hit the link in my bio to order yours.
Ventum Shakeout ride with Sir Bradley Wiggins🏔️
Our biggest shakeout ride headed out from event village this afternoon, giving Sir Wiggins his first taste of proper Scottish gravel.
32km and a small taste of what tomorrow will bring🏁
Sir Bradley Wiggins joins The Gralloch.
He'll roll out alongside Mike Woods and reigning Gravel National Champion Lizzie Hermolle for a Ventum shakeout ride through Galloway. 30km, social pace, open to every rider.
No race numbers. No pressure. Just a steady spin in serious company, taking in the forest, the lochs, and the ground that decides the weekend.
Stick around at the Ventum stand afterwards. Talk bikes, talk gravel, talk lines.
Spaces are limited. Book your spot now: /shakeout-rides
#TheGralloch #Ventum #GravelCycling
Keeping energy levels high with Applied Nutrition Elite Gels ⚡
I find they’re perfect for quick, easy carbs that actually kick in when you need them most.
Ideal for longer cardio blocks in the gym or tough interval rides 🚲
Sir Bradley Wiggins joined CAMS Business Development Manager James Sherwood and the team at Sigma Sports in Letchworth Garden City to celebrate the store’s first anniversary.
The group set out on a scenic 52km ride, tackling classic early-season conditions before returning to the store for pizza and to catch the closing stages of Paris–Roubaix.
Bradley was incredibly generous with his time, chatting with riders, signing memorabilia, and stopping for photos throughout the day. It made for a memorable experience for everyone involved.
At CAMS, we support cyclists following non-fault accidents, ensuring they receive the right support during recovery and can pursue compensation for any losses resulting from the incident. If you’ve experienced a non-fault cycling accident, our dedicated team is here to help.
📲 Send us a direct message
📧 [email protected]
💻
Tough little day out in the bike yesterday with some great people!! Powered as ever by @appliednutrition fueling up to get me through the fast pace!!
#appliednutrition #anendurance @anendurance
CAMS is immensely proud to work with an outstanding range of brand ambassadors, including Olympic champions, Tour de France winners, world record holders, Commonwealth Games athletes, endurance athletes, female professional cyclists, and rising stars of the sport.
Our ambassadors include: Sir Bradley Wiggins, Ed Clancy, Alex Dowsett, Hayley Simmonds, Tom Mazzone, Ruby Isaac, Jesse Yates, and Amy Hudson.
@bradwiggins@ed.clancy@alexdowsett@hayleyrsimmonds@tommazzone@rubywisaac@jesse_cams@amy.cycling.adventures
Individually and collectively, they help raise awareness of how CAMS supports cyclists following non-fault accidents. They also play a vital role in highlighting the recovery journey, including the physical, emotional, and rehabilitation support required after what can often be significant injuries.
If you’ve had a non-fault cycling accident, our dedicated team is here to help.
📲 Drop us a direct message
📧 Email us at [email protected]
💻 visit
Sir Bradley Wiggins | CAMS Ambassador 🚴♀️
Sir Bradley Wiggins is one of Britain’s most iconic athletes and a true trailblazer for British cycling, culminating in becoming the first British rider to win the Tour de France in 2012. Sir Bradley also achieved incredible Olympic success, with a career highlight at the London Games in 2012.
CAMS is immensely proud that @bradwiggins wears the CAMS logo and proudly advocates our support for cyclists following non-fault accidents.
“I enjoy working with CAMS because, from the top of the company to the bottom, the passion of every team member is infectious.” – Sir Bradley Wiggins
CAMS support cyclists after non-fault accidents, ensuring they receive the right support in their recovery and can seek compensation for any losses resulting from the accident. If you’ve had a non-fault cycling accident, our dedicated team is here to help.
📲 Drop us a direct message
📧 Email us at [email protected]
💻 visit
One of the biggest mistakes athletes make is not fueling early enough. When rides go long you need a steady supply of energy. @anendurance Energy and Hydration Powder delivers:
⚡️48g fast absorbing carbohydrates
💧 300mg electrolytes
Simple effective fuel to maintain pace during long efforts.
This is a mainstay for me at the moment on my longer outings on the bike
#cyclingendurance #endurancefuel #ridefurther #appliednutrition
