The Ford Awakens
We’re thrilled to have partnered with
@interbrand to create a key component for
@fordracing 's recent rebrand. This work captures the grit, energy, and iconic spirit of ‘America’s Race Team’.
To bring this identity to life, we created an adaptive motion language derived from the stripes of the US flag. The resulting ‘racing landscapes’ are rugged 3D terrains and tracks composed of digitally mapped iconic race sections, including the Nürburgring’s ‘Karussell’ and Laguna Seca’s ‘Corkscrew’.
@brandnewbyucllc recently gave the project a standout review, praising how the racing landscapes bring motion and depth to the overall brand system, turning abstract racing motifs into something with real presence.
Read the full review on Brand New - link in bio
Client: Ford Racing
Agency: Interbrand
ECD: Clayton Welham
Creative Leads: Simon Graham, Ambrogio Bergamaschi
Production Lead: Rebecca Scheinberg
Producer: Amy Madden
Designers: Kieran Gee-Finch, Hal Robertson, Joao Lucas, Alexandre Parageaud