On this week’s listening rotation: the dangers of best practice and becoming ignorable in the feed.
Full episode of the @shortyawards It's No Fluke podcast with @jeffbarret via link in bio. 🎙️
Here’s what’s been getting us going lately. Bring some pleasure into your reading rotation with the latest thoughts from the juicy brains behind Born Social. 🔥
Not your average Substack. Subscribe via link in bio >>
Born Social takes Social Media Week 🌟
Three wildly fun days hearing from social leaders at some of the world’s top brands, including @drpepper , @rarebeauty , @gap and @subwaytakes .
Thanks for having us @adweek !
Moving at the speed of light with @guinness 🌕
We hope the Artemis II crew had a smooth splashdown and enjoyed a well-earned pint on their return to Earth.
Credit to our team for this stellar reactive work.
With just one week to go until applications close for this year’s Born Ready scheme, we’re spotlighting the journeys of our previous trainees and where they are now 💫
We’re SO proud of the scheme, but even more so of the talent who’ve grown through it and are still with us today.
Want to create a story of your own? Apply through the link in our bio.
We knew what we were getting into with @premierinn 💤
Our first campaign together is out in the wild! Featuring @snluk comedian @alnashcomedy , the social-first idea leans into the brand’s obsession with a great night’s sleep, and what keeps people coming back: predictability, perfected.
Check out the full campaign rundown via link in bio.
Bringing Spring vacay to the feed with @smirnoffusa 🌴
Smirnoff Ice brought a taste of island life to Florida and Texas with a Spring Break takeover. We captured the Icy Island party in real time with Love Island stars @nicolasvans , @findjeremiah and @iriskendall , and all the sun-soaked moments that came with it 🔥
We’re so proud of our work with @forditalia and the deaf community for Italy’s Sanremo Festival, reimagining the Ford Puma B&O series as an immersive space where rhythm, vibration and bass create a full-body connection to sound.
By starting with how deaf communities experience music, we reframed the opportunity, not as an accessibility add-on, but as a route in for everyone to enjoy the music. 🎶 🇮🇹
Designed for a marginalised audience first, letting culture, rather than formats lead the work.
It’s official – Kate Higham is one of Campaign UK ’s Inspiring Women (as if she wasn’t already in our eyes!)
Our fearless MD took home the Diverse Inclusive Workplace award last night at the 2026 @campaignmagazine UK Inspiring Women Awards 🥂 🌟
Thank you for raising the bar for what agency culture should look like. You make us incredibly proud! 💙
Time is running out ⏳ Register for our live webinar tomorrow at 9:30 am EST/ 2:30 pm GMT for a strong dose of creative inspiration.
Sign up via link in bio.
